2. Sahar Fatima
Muniza Syed
Ayesha Baig
Kiran Shahzadi
Ali Bin Niaz
MuhammadTahir
3. Camay Soup by (P&G)
Introduced in 1926
Available in different fragrances
Camay's slogan was "Camay: the soap for
beautiful women." It was later replaced
with "For your most beautiful complexion
at every age."
4. Not up to consumers expectations
Highly soluble soap
Not a cost efficient product.
6. Different color for different variant such as
pink for rose extract
Bars come in package size 100g, 120g, 150g
Camay has also launch 45g called mini
Camay of Rs 12/
7. Ultimately P&G had
to face a decline in the
growth stage of PLC
of Camay.
8. Camay Skin Care:
Simple and sophisticated.
Available in various types.
An economical product.
Product Features:
Customized approach for every skin.
A solution to all acne problems.
4 in1 process.
9. 4 in1 process allows
to cleanse, creating a
protective shield,
moisturize
and finally leaving the
skin crystal clear.
14. Comparative pricing strategy:
Method in which the selling price of a new product is
arrived at by comparing the benefits it offers with
those offered by the competing brands.
15. Camay regular pack Rs.38/-
Camay family pack Rs.54/-
Camay small pack Rs.26/-
Camay mini pack Rs.12/-
16. P&G distribution network is one of the key strength
that help them reach their product across the length
and breath of its vast country
•Big retail stores
•Marts
•Super stores
23. Solution for every category of skin.
Product is sub divided into flavors for the attraction
of target market.
Benefit of being 4 in 1 product.
24. Need time to settle in the market.
Resistance by those who have a fair of using
medicated products.
Change consumers’ beliefs about “Camay care”
soap.
25. Growing consumer market for ‘improved’ and
‘attractive’ soap.
Specifically designed according to the need of
teenagers community.
Niche marketing.
26. New entrants in the markets.
Competition from beauty products
The biggest threat to Camay is not only the
aggressive promotion by LUX, but also its product
line extension.
27. On age - 18 to 25 years
Based on income – A and B income group
Target Market – Primary=female
Secondary=Male/kids
28. Over the years positioned as a beauty soap not only for stars
its for common girls too.
29. Point of sale display
Packaging design to encourage purchase
Direct selling to customers in showrooms
Negotiation with retailers to stock the product