2. The noticeable networking site was
Sixdegrees.com, which was launched in 1997. It allowed
users to create a profile and list their friends and search
their friends lists as well, but these were features could
be found on other website, such as dating websites.
Sixdegrees.com was the first social networking site that
was able to combine the features of been able to look at
other friends , search for friends and create profile and
friends list, it wasn‟t till later that other networking sites
were able accomplish this.
Even though Sixdegrees.com failed in its early years, it
did create a pathway for others to follow on how to
achieve a successful social network site. Af ter it shut
down, the rise of many others followed which then
became successful site, which many are still around now.
Before YouTube there was other video websites that
existed and many are still around today. You had Google
Video (25th January 2005) Vimeo (November 2004) and
Metacafe (July 2003) All of these when they first started
up had very little sharing abilities, and had trouble
uploading, due to technology at the time as well as
watching the videos took a long time. But these were the
building blocks
that lead YouTube to become created.
YouTube started up 14 th February 2005 by Steve
Chen, Chad Hurley and Jawed Karim. They independently
owned it till 2006 when Google brought them out for
1 .65 billion dollars. YouTube has a lot of features since
the beginning with friends lists, ability to upload
videos, commenting, making playlists.
THE HISTORY
3. There were several social networking sites before the popular ones everyone
uses today such as Facebook and Twitter. Everyone before Web 2.0 did not use
social networking, people were still using old types of communication such as
telephones, email and sending letters.
The WELL was the first social networking site established in 1985. The name
stood for Whole Earth „Lectronic Link and was created by Stewart Brand and
Larry Brilliant. The site itself gathered over 2000 members, which is a tiny
proportion compared to Facebook users today. Topics of discussion would be
divided into „conferences‟ which particular topics of member interests such as
arts, health, business, regions, hobbies, spirituality, music, politics, games, sof
tware and many more.
Other social networking sites followed many years later:
Theglobe.com (1994)
Geocities (1994)
Tripod.com (1995)
MySpace (2003)
Facebook (2004)
Bebo (2005)
YouTube was first founded on February 14 2005. 8 months later, more than
$11.5 million had been invested into the site. Over 65000 new videos were
being uploaded daily in July 2006.
DATE IT FIRST WENT ONLINE
4. The current owners of YouTube are Steve Chen, Chad Hurley and Jawed
Karim.
YouTube was first founded on February 14 2005. 8 months later, more
than $11.5 million had been invested into the site. Over 65000 new
videos were being uploaded daily in July 2006. YouTube is now
currently owned by Google, which was bought for $1.65 billion.
Google is one of the largest media conglomerates in the world. Apart
from YouTube, Google owns a whole list of websites that allow users to
share a large range of media.
Google also own a social networking site called Google+, currently used
by over 500 million people, compared to their rivals, Facebook which
have over a billion users. It was set up in June 28, 2011; it offers
features similar to FaceBook but claims to be a chain of websites for
Google‟s online properties.
THE CURRENT OWNERS
5. There are many forms of social media that
allows people to create, share and
exchange information and socialise with
people online.
YouTube is an example of this. Anyone can
create a YouTube account by using an
email address and creating a password.
You can also access YouTube without
having an account. To listen to music you
simply type in the song you would like to
hear into the search box and select the one
you want from the range of options.
You can also share songs onto other web
2.0 sites, such as Facebook and Blogger by
selecting “share” and then choose from a
range of options of how to share it, such as
embedding, emailing or selecting the site
you would to share it on.
You can also view how many people have
viewed the video and how many people
liked and disliked it. You can also view
comments on the video by scrolling down
the page.
HOW YOUTUBE WORKS AND HOW
AUDIENCES USE THE SITE
6. With a YouTube account you can like, comment and add videos to
your favourites. This is as simple as selecting the “like” or
“comment” key. To add a song to favourites or to add it to a
group of “watch later” you can simply select the key marked by
that name. This allows people to view how popular the video is
and discuss the video with others by commenting.
YouTube also allows you to add videos of your own onto YouTube
to be viewed by others. This is as simple as downloading the
video onto the site. This allows anyone to contribute to a YouTube
trend, such as Harlem Shake, planking or create their own trend.
Sharing their own videos may also allow people to share talents
to be viewed and commented on by others and may even
influence labels to sign them.
YouTube also has a converter that allows you to download songs
for free. This is illegal. Due to YouTube site being so popular and
a way of life, the use of an illegal site influences the audience to
use it and view it as an ethical thing to do.
HOW YOUTUBE WORKS AND HOW
AUDIENCES USE THE SITE, CONTINUED….
7. YouTube can be accessed today through a
variety of different ways on mobiles, iPods
and tablets. The arrival today of fast 4G
Internet makes it quick and easy to access
YouTube and stay in touch with loved
vloggers and their updates on new videos.
The download rate of EE Internet is now 50
megabytes per second, which is equal to
broadband in your own home. This would
mean it is also quick and easy to upload
your own quick videos of yourself, and
download loved videos.
The YouTube app allows you to browse
millions of videos, including most viewed,
top rated and days featured videos, easily
allowing you also to search for wanted
videos.
You can also access your YouTube account
on phones or iPod/ tablets to access your
favourites, playlists and uploaded videos.
Also to see comments and how many views
you have on your own accessible videos.
EXAMPLE OF TECHNOLOGICAL
CONVERGENCE
8. Uploading videos is a very
easy process, and only
usually takes a few minutes.
There are other apps for free
which you can download to
edit videos on technology, so
it would make them a more
professional video.
A YouTube community is built
on YouTube, where people
can comment on other
Vloggers videos and have
conversations.
The videos accessed are also
in high definition.
EXAMPLE OF TECHNOLOGICAL
CONVERGENCE, CONTINUED…
9. 800 million visit YouTube worldwide every
month. People who have relatively grown up
with the Internet expanding will be more likely
to use YouTube. 58% of the US population
use YouTube. 67% of this is ages 18- 34.
Music lover profiles- 2 million people online
81% of all music lovers are on YouTube
Globally YouTube‟s market share is 20 times
larger than its nearest competitor. YouTube
delivers 44% of its 201 million videos viewed
globally and China‟s Youku with only 2.3%
behind it.
Youtube‟s share of market went up
astonishingly 24% in a year, from November
2010- November 2011.
However in December 2012, Facebook
became the top social networking site with
61.46% and youtube only being 22.2%
AUDIENCE/SHARE OF
MARKET/POPULARITY
10. At the moment the most
popular vlogger is
Nigahiga, who currently has
7,345,864 subscribers. His
most famous video, with
15,789,955, was "How to Be
a Ninja". He has a very unique
style of vlogging, with
humorous comedy sketches
that are entertaining and
hilarious.
http://www.youtube.com/wat
ch?v=Xeje_pp_NyA
VLOGGER
11. Charlieiscoollike has 1 ,918,624 subscribers. His
videos are mostly to do with his daily activities
and uploads videos weekly to show what activities
he has participated in. Vloggers are popular on
youtube, prosumers can interact with each other
because you can consume with other vloggers. This
also means people can come away from
mainstream artists and celebrities.
Charlie McDonnell was the first YouTuber to reach
1 million suscribers af ter this his channel was
spotlighted on YouTube's front page in the
Entertainment category af ter being the first UK
channel to reach a million subscribers.
He now is a successful musician member of the
chameleon circuit; creating music inspired by
Doctor Who.
In 2010 he also presented tv show FirstT V
alongside Nicola Pollard and Piers Morgan. This
consisted of trying to break Guinness World
records and telling jokes.,Also presented YouTube
audience awards and British academy of British
and Television arts awards.
This shows that original individuals can succeed
without being seen by media Gods and
gatekeepers.
CHARLIEISCOOLLIKE
http://www.youtube.com/watch?v=J
rTFKHYMEk4
12. Long tail theory:
This links to social media due to
there being a huge variety of
products available on the
Internet for people to consume.
This has been shifted away from
a small number of mainstream
artists at the head of demand.
Vloggers are part of the creation
of the niche in the tail. With
people being a lot more creative
today on web 2.0‟s within
socialising with videos. Social
media on the Internet is easier
for people to interact
with, rather than being
consumed outside the media.
AN APPLICABLE THEORY
14. http://www.youtube.com/watch?v=NnAWq1sjKwk
This link shows how social media may be in the future. This
demonstrates what may be normal to us in the future and how
we will communicate differently.
Web 3.0 is the internet of the future. It is the portable
personal web that is focused on the individual and what they
want. Web 3.0 will be more connected, open, and intelligent,
with semantic Web technologies, distributed databases,
natural language processing, machine learning, machine
reasoning, and autonomous agents.
THE FUTURE
