The document discusses the rise of social media use in medicine and its various applications. It outlines 4 main uses:
1) Personal use - which physicians must be careful with due to privacy and professionalism concerns.
2) Networking - Social media allows physicians to connect professionally on sites like Doximity and LinkedIn.
3) Education - Sites like QuantiaMD and podcasts disseminate medical knowledge and some residencies use social media for teaching.
4) Public health - The public uses social media to research health issues and physicians can use it to communicate with patients and recruit for clinical trials.
When used appropriately, social media opens up opportunities for physicians, but they must understand privacy and
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
Doctors who use social media not only can spread the word about new medical updates, treatments or other relevant news, but also specific information about their practices. Dr. Howard Luks, an orthopedic surgeon, says: “Only the oil refinery business lags behind health care in digital media adoption.” For doctors, it is no longer practical not to have an online presence. While it might seem foolish to be updating a Facebook page or uploading YouTube videos, there are plenty of advantages.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
Doctors who use social media not only can spread the word about new medical updates, treatments or other relevant news, but also specific information about their practices. Dr. Howard Luks, an orthopedic surgeon, says: “Only the oil refinery business lags behind health care in digital media adoption.” For doctors, it is no longer practical not to have an online presence. While it might seem foolish to be updating a Facebook page or uploading YouTube videos, there are plenty of advantages.
How does social media fit into the ethical, legal and professional boundaries of oncology nursing? What are concerns and opportunities that an oncology nurse must be aware of when interacting with colleagues, patients and professional social media sites?
At the end of this activity, the learner will be able to:
State the ethical, legal and social justice elements of social media.
Describe how to integrate social media into the practice of oncology nursing.
Develop tools and skills to apply social media to the oncology nurses’ professional and personal daily activities.
Presented in February of 2014 to ONS Chapter meetings.
Social media is a broad term that encompasses many Internet
based sites through which online-users communicate and disseminate information. Social media networks, such as Facebook, Twitter, and YouTube, are redefining the concept of community as online users can now exchange ideas, messages, videos, and other forms of usercontent within seconds
Presentation to first Phillipine health care social media (#hcsmph) conference on future of social media - Feb. 21, 2014
(Please note date on cover slide is wrong - I'm not that much of a futurist!!)
Study Tour with Tania. I'll be sharing presentations which are required in Business Management, Project Management, Healthcare Management, and Management Sciences along with their references as well. Whether you are a student or professional, they will help you in making YOUR presentation for Big Day! *Cheers* For More, Visit our YouTube Channel and Don't forget to Subscribe. #BusinessManagement #ProjectManagement #HealthcareManagement #ManagementSciences
Link to YouTube Channel:
https://www.youtube.com/channel/UCevmQ6mW-OSJOakh0yZV2-w/
Presentation at the Philippine National Health Research Week preconference meeting: Rallying Communicators for Science, Technology, and Innovation in Health | Society of Health Research Communicators (SHARE). 22 August 2017, Hotel Jen, Manila.
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Antimicrobial stewardship to prevent antimicrobial resistanceGovindRankawat1
India is among the nations with the highest burden of bacterial infections.
India is one of the largest consumers of antibiotics worldwide.
India carries one of the largest burdens of drug‑resistant pathogens worldwide.
Highest burden of multidrug‑resistant tuberculosis,
Alarmingly high resistance among Gram‑negative and Gram‑positive bacteria even to newer antimicrobials such as carbapenems.
NDM‑1 ( New Delhi Metallo Beta lactamase 1, an enzyme which inactivates majority of Beta lactam antibiotics including carbapenems) was reported in 2008
DISSERTATION on NEW DRUG DISCOVERY AND DEVELOPMENT STAGES OF DRUG DISCOVERYNEHA GUPTA
The process of drug discovery and development is a complex and multi-step endeavor aimed at bringing new pharmaceutical drugs to market. It begins with identifying and validating a biological target, such as a protein, gene, or RNA, that is associated with a disease. This step involves understanding the target's role in the disease and confirming that modulating it can have therapeutic effects. The next stage, hit identification, employs high-throughput screening (HTS) and other methods to find compounds that interact with the target. Computational techniques may also be used to identify potential hits from large compound libraries.
Following hit identification, the hits are optimized to improve their efficacy, selectivity, and pharmacokinetic properties, resulting in lead compounds. These leads undergo further refinement to enhance their potency, reduce toxicity, and improve drug-like characteristics, creating drug candidates suitable for preclinical testing. In the preclinical development phase, drug candidates are tested in vitro (in cell cultures) and in vivo (in animal models) to evaluate their safety, efficacy, pharmacokinetics, and pharmacodynamics. Toxicology studies are conducted to assess potential risks.
Before clinical trials can begin, an Investigational New Drug (IND) application must be submitted to regulatory authorities. This application includes data from preclinical studies and plans for clinical trials. Clinical development involves human trials in three phases: Phase I tests the drug's safety and dosage in a small group of healthy volunteers, Phase II assesses the drug's efficacy and side effects in a larger group of patients with the target disease, and Phase III confirms the drug's efficacy and monitors adverse reactions in a large population, often compared to existing treatments.
After successful clinical trials, a New Drug Application (NDA) is submitted to regulatory authorities for approval, including all data from preclinical and clinical studies, as well as proposed labeling and manufacturing information. Regulatory authorities then review the NDA to ensure the drug is safe, effective, and of high quality, potentially requiring additional studies. Finally, after a drug is approved and marketed, it undergoes post-marketing surveillance, which includes continuous monitoring for long-term safety and effectiveness, pharmacovigilance, and reporting of any adverse effects.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Social Media in Medicine: A Podium Without Boundaries
1. FELLOWS-IN-TRAINING & EARLY CAREER PAGE
Social Media in Medicine
A Podium Without Boundaries
David Snipelisky, MD
Social media has become increasingly popular
not only in everyday personal life, but in the
field of medicine as well. With more than 1.28
billion people worldwide using Facebook and 255
million using Twitter, social media has become inter-
twined with the personal and professional lives of
physicians (1). With the freedom to convey informa-
tion in a limitless manner comes responsibility,
particularly for physicians and allied staff. It is not
uncommon to hear anecdotes about members of the
health care team being terminated from their occupa-
tion on the basis of misuse of social media. The
Health Insurance Portability and Accountability Act,
which gives patients peace of mind to fully confide
in their health care team without consequence, is
important to remember when using social media.
Many health care facilities and organizations have
guidelines to help direct the medical community in
the proper use of social media. That being said,
when used in the correct manner, social media allows
for limitless opportunities to convey information to
others.
There are 4 common uses of social media by the
medical community.
PERSONAL
Facebook, MySpace, and other such electronic modes
of communication have been used for over a decade.
Facebook allows people to remain in touch, regardless
of distance or frequency of correspondence. Consid-
ering its accessibility by almost anyone, members of
the health care team need to understand the conse-
quences that “posts” on Facebook can have, espe-
cially if seen by patients. Different privacy options
exist for such social media platforms; yet, a general
rule of thumb is that one should not post anything
that can negatively affect one’s character. To that
same extent, many employers (including residency
and fellowship program directors) can easily search
for a Facebook page, and it may influence decisions of
whether or not to select the candidate. Therefore,
health care fellows and early career professionals
should understand the potential consequences when
using public forums for personal use.
NETWORKING
Social media is a great resource for networking with
other colleagues globally. Facebook can be used as
such, yet the development of other forums, such as
Doximity and LinkedIn, allow people to create pri-
marily professional profiles and connect with others.
Doximity, a social networking and medical news
site for physicians, has almost 500,000 members. It
offers private physician–physician communication
for further networking. LinkedIn is a professional
forum in which members create a page that is repre-
sentative of professional achievements, similar to an
online curriculum vitae.
EDUCATION
Social media has recently been incorporated in the
field of medical education. QuantiaMD, an online
community collaboration for physicians, serves as a
podium on which various expert physicians give
presentations on topics within all realms of medicine.
It gives the user an opportunity to post questions and
comments on presentations that the expert can
answer. Currently, with more than 200,000 users, the
average user spends more than 19 min/session on
the site.
Similarly, many residency and fellowship programs
are resorting to social media to provide options to
facilitate teaching. For instance, a study by Mallin
et al. (2) found that almost 98% of emergency medi-
cine residents at 12 different programs utilize someFrom the Mayo Clinic, Rochester, Minnesota.
J O U R N A L O F T H E A M E R I C A N C O L L E G E O F C A R D I O L O G Y V O L . 6 5 , N O . 2 2 , 2 0 1 5
ª 2 0 1 5 B Y T H E A M E R I C A N C O L L E G E O F C A R D I O L O G Y F O U N D A T I O N I S S N 0 7 3 5 - 1 0 9 7 / $ 3 6 . 0 0
P U B L I S H E D B Y E L S E V I E R I N C . h t t p : / / d x . d o i . o r g / 1 0 . 1 0 1 6 / j . j a c c . 2 0 1 5 . 0 4 . 0 1 9
2. form of social media for education at least 1 h/week
(2). Different forms of social media are incorporated
into education, including blogs, podcasts, and even
videocasts. Currently, Mayo Clinic in Rochester,
Minnesota, utilizes podcasts and the iTunes elec-
tronic curriculum as part of the cardiology rotation
for internal medicine residents. Dr. Valentin Fuster,
the editor of the Journal, offers an iTunes podcast
commentary of each paper that appears in each issue.
Medical journals also have incorporated the use of
social media in promoting content. A recent study by
the Journal of the American College of Radiology found
that the use of Twitter helps to increase readership
(1); yet, a similar study by Circulation found that pub-
lications within their journal did not show increased
traffic to the journal website following the use of social
media (3). Although results differed, both studies
concluded that social media does represent opportu-
nities for the dissemination of medical knowledge.
One additional piece of evidence supporting social
media in providing educational benefits is the
Fellows-in-Training blog developed by the American
College of Cardiology. Cardiology fellows are able to
interact with and interview leaders in cardiology at
national conferences. Recent interviews at the 2015
American College of Cardiology scientific sessions in
San Diego included Dr. Fuster, the incoming presi-
dent of the American College of Cardiology, a
coauthor of the recently published valve guidelines,
and late-breaking clinical trialists. The interviews are
uploaded to YouTube, and since the blog’s inception
in 2012, there have been almost 45,000 individual
views. Similarly, many other professional societies
use Twitter to disseminate information during na-
tional conferences, allowing others to learn about
events taking place, including late-breaking clinical
trials. A recent study assessing Twitter use during the
2013 Cardiac Society of Australia and New Zealand
using the hashtag #CSANZ2013 showed an average of
9 tweets/h during the conference hours, reaching a
possible audience of >1.4 million people (4).
PUBLIC HEALTH
Social media is as important to the public as it is to
providers. One-third of adults have used a form of
social media to help diagnose a medical condition (5).
Social media forums, such as Twitter, also are
commonly used to disseminate information. For
instance, in October 2014, there were more than
21 million tweets about the Ebola virus within the
United States alone (6). Various medical blogs exist to
help patients diagnose, cope, and even treat medical
conditions. Additionally, several websites allow
patients to ask physicians, either privately or publicly,
for advice on medical conditions. Research in-
stitutions also have explored social media as a means
to facilitate recruitment into clinical trials. Private
physicians’ offices have used social media, including
Facebook, to keep in touch with patients. Similarly,
the Journal and the JACC sister journals have a Face-
book page to help disseminate up-to-date information
about their clinical studies and review articles.
Also, various applications exist for smartphones
to assist the public in the integration and under-
standing of published medical data.
Social media has become, and will continue to
evolve as, an important means of communication
within social and medical communities alike. As
Dr. Charles Mayo once commented, “medicine is
about as big or as little in any community, large or
small, as the physicians make it” (7), illustrating the
point that appropriate dissemination is important.
Social media does carry consequences if it is used
improperly; yet, the opportunities are almost end-
less. Social media will continue to become an
important part of medicine, so it is important for phy-
sicians to understand and utilize its opportunities.
REPRINT REQUESTS AND CORRESPONDENCE: Dr.
David Snipelisky, Cardiovascular Diseases, Mayo Clinic,
200 First Street Southwest, Rochester, Minnesota 55901.
E-mail: snipelisky.david@mayo.edu.
R E F E R E N C E S
1. HawkinsCM,HillmanBJ,CarlosRC,etal.Theimpact
of social media on readership of a peer-reviewed
medical journal. J Am Coll Radiol 2014;11:1038–43.
2. Mallin M, Schlein S, Doctor S, et al. A survey of the
current utilization of asynchronous education among
emergency medicine residents in the United States.
Adac Med J Assoc Med Coll 2014;89:598–601.
3. Fox CS, Bonaca MA, Ryan JJ, et al.
A randomized trial of social media from Circula-
tion. Circulation 2015;131:28–33.
4. Ferguson C, Inglis SC, Newton PJ, et al. Social
media: a tool to spread information: a case study
analysis of Twitter conversation at the Cardiac
Society of Australia & New Zealand 61st Annual
Scientific Meeting 2013. Collegian 2014;21:
89–93.
5. Avci K, Celikden SG, Eren S, et al. Assessment of
medical students’ attitudes on social media use in
medicine: a cross-sectional study. BMC Medical
Education 2015;15:18.
6. The medium and the message of Ebola. Lancet
2014;384:1641.
7. Huth EJ, Murray TJ. Medicine in Quotations:
Views of Health and Disease Through the Ages.
2nd Edition. Philadelphia, PA: American College of
Physicians; 2006.
Snipelisky J A C C V O L . 6 5 , N O . 2 2 , 2 0 1 5
Fellows-in-Training & Early Career Page J U N E 9 , 2 0 1 5 : 2 4 5 9 – 6 1
2460
3. RESPONSE: The Necessity of
Social Media Literacy
John Mandrola, MD
Baptist Health, Louisville, Kentucky
E-mail: jmandrola@yahoo.com
Please note: Dr. Mandrola is Chief Cardiology
Correspondent for Medscape.
Dr. Snipelisky makes the case that social media and the
digital age provide “almost endless” opportunities. He is
correct. But, I would go further. I would argue that literacy
in the “Digital Age” is more than an opportunity; it is a
necessity. The 2 realities of the Digital Age are that
you can create your online story, or someone else will do
it for you.
Many have likened social media to the printing press. It
is a good analogy, but it is also worth remembering that
revolutions did not occur immediately. People first had to
learn to read—which took 1 or more generations. Things
move faster in 2015. The literacy lag of social media is
over. The world is connected, and millions are digitally
literate. As Dr. Snipelisky tells us, social media has already
transformed education, improved public health, and
expanded medical consultation to a global scale.
This has major implications for physicians. Informa-
tion now flows freely. Doctors no longer control the
health conversation. The brief patient-doctor encounter
contributes less and less to a person’s knowledge-base
of health. Freedom of information also has upended
the vertical top-down hierarchy of traditional medicine.
The culture of permission is gone. The rules of influ-
ence changed. Tomorrow’s leaders will be public
physicians.
Dr. Richard Gunderman, a professor of radiology at
Indiana University and an author and contributor to The
Atlantic, recently told a group of medical students that
“if you can tell a story, you are a leader. If you have
the courage to say what needs to be said, you are a
leader” (R. Gunderman, oral presentation, October 19,
2013). Dr. Bryan Vartabedian, author of The Public Physi-
cian, writes that “if you are authentic, you have
no competition” (1). New York Times columnist Tom
Friedman, writing on the interconnected world, said
“there’s never been a time when we need more people
living by the Golden Rule: Do unto others as you would
have them do unto you” (2).
This is terrific news. Social media rewards those who
bring value and candor to the public conversation. By
virtue of our training, experience, altruism, and public
respect, doctors are well-suited to speak publicly. Who
better than physicians to provide context to the current
health information overload? Think about the good you
do when you help a patient quit smoking, eat less, or
exercise more. Now, imagine the good that is possible if
your successful argument employed with that individual
patient went viral on the Internet.
Yet, social media as a force for good extends beyond
translating health information. When one considers the
collective wisdom of doctors and the potential we have to
improve humanity, I would argue we have both a civic
and moral responsibility to engage publicly.
On the matter of risk, Dr. Snipelisky warns us about the
pitfalls of engaging in social media. I believe these fears
are overestimated. Avoiding trouble in the Digital Age is
easy—and no different from real life. If you respect pri-
vacy, listen more than you speak, see things from the
perspective of others, and, if the purpose of your public
voice is to do good, then there is little chance of trouble. It
also helps to be nice.
There were many reasons I was attracted to a career in
cardiology. One was that cardiologists are natural leaders.
If we are to maintain that position of leadership, we must
embrace the modern-day printing press.
R E F E R E N C E S
1. Vartabedian B. The Public Physician. Available
at: https://dashboard.tinypass.com/download?
did=D0ku4nl. Accessed April 27, 2015.
2. Friedman TL. Time for a pause. The New York
Times. January 7, 2015;A23.
J A C C V O L . 6 5 , N O . 2 2 , 2 0 1 5 Snipelisky
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