2. CHINA HOUSEHOLD
BEAUTY &
HEALTH-CARE
DEVICE MARKET
REPORT
Beijing Zeefer Consulting Ltd.
January 2012

3. INTRODUCTION
This report discusses the household beauty & health-care device market in
China mainly from the following sections.
- Size of Household Beauty & Health-Care Device Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
household beauty & health-care device market size, industry sales revenue in
2008 - 2010, this report presents a picture of the real development of
household beauty & health-care device market in China and changes in the
overall market size.
- Hot Areas of China Household Beauty & Health-Care Device Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for household beauty &
health-care device market deserve most attention.
- Top 10 Enterprises in China Household Beauty & Health-Care Device
Industry
Based on the comparison and analysis on top 10 leading enterprises in China
household beauty & health-care device industry in terms of sales revenue,
market share and number of employees, the report shows their positions in
the household beauty & health-care device market in China. Additionally, this
report lists basic contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Household Beauty &
Health-Care Device Market
This report analyzes the household beauty & health-care device market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of household beauty & health-care device product and regional markets in
China in terms of sale revenue, profitability, number of enterprises and the
value of imports... The report offers data on the market shares of imported
household beauty & health-care device products, foreign enterprises and

4. enterprises in other forms. It also offers a comparison of profitability by forms
of enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the
current household beauty & health-care device market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Household Beauty & Health-Care Device
Products
In this section, the report includes the main source countries / regions of
imported household beauty & health-care device products for China and their
market shares, the domestic destinations of imported household beauty &
health-care device products in China and shares for these destinations, major
export destinations (countries or regions) for Chinese produced household
beauty & health-care device products and shares of these destinations, major
origins of the exported household beauty & health-care device products and
their shares.
- Household Beauty & Health-Care Device Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning household beauty & health-care device products generally
accepted in the household beauty & health-care device industry in China,
including standard names both in Chinese and English as well as their unified
code numbers.
- Major Household Beauty & Health-Care Device Importers in China
The report lists 10 major importers for household beauty & health-care device
products in China and provides their contact information such as company
name, address, website, telephone number and fax number.
- Summary on Key Statistics of the Household Beauty & Health-Care
Device Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Household Beauty & Health-Care Device Market

5. Report presents the current situation, the growth rate and profitability of the
household beauty & health-care device industry in China.

6. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE HOUSEHOLD ELECTRIC BEAUTY &
HEALTH-CARE DEVICE MARKET SIZE ..........................................................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC BEAUTY &
HEALTH-CARE DEVICE PRODUCTS ACROSS CHINA ...............................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT ........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD
ELECTRIC BEAUTY & HEALTH-CARE DEVICE PRODUCTS ...................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED HOUSEHOLD ELECTRIC BEAUTY & HEALTH-CARE
DEVICE PRODUCTS........................................................................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 ZHUHAI S.E.Z. PHILIPS HOUSEHOLD ELECTRIC APPLIANCE CO.,
LTD..........................................................................................................................38
7.2 PANASONIC ELECTRIC WORKS WANBAO (GUANGZHOU) CO.,
LTD..........................................................................................................................39
7.3 BRAUN (SHANGHAI) CO., LTD.................................................................39
7.4 XIAMEN COMFORT SCIENCE & TECHNOLOGY GROUP CO., LTD.
..................................................................................................................................40
7.5 HI-P (SHANGHAI) HOUSEHOLD ELCTRICS CO., LTD........................41
7.6 NINGBO JETWHEEL PLASTIC PRODUCTS & ELECTRIC
APPLICANCE CO., LTD. ....................................................................................41
7.7 HEYUAN MEIPING ELECTRIC FACTORY ..............................................42
7.8 YAMEI INDUSTRY (HUIYANG) CO., LTD...............................................43
7.9 PAYER ELECTRIC PERSONAL CARE (SUZHOU) CO., LTD. ...............43
7.10 ZHEJIANG YUELI ELECTRICAL CO., LTD. ...........................................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR HOUSEHOLD
ELECTRIC BEAUTY &
HEALTH-CARE DEVICE
PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of household electric beauty & health-care device
mfg. enterprises above designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian <4
Hebei Beijing
Tianjin
Shanxi < 4
Ningxia Shandong
Qinghai <4
Gansu Henan Jiangsu
Shaanxi Anhui 4
Tibet Shanghai
Hubei <4 8
Sichuan Zhejiang
93
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou
11
1-3 1
4-8 Yunnan Guangdong 4
Guangxi
58
9-69 9
70+ 70
Hainan
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign household electric beauty &
health-care device mfg. enterprises across China and the comparison of foreign
enterprises and enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes163
in the percentage of
全国 145 183
in term s of the num ber of num bers of foreign-funded
oreign-funded 63 54 57
enterprises in 2010 enterprises
e of ownership 126
7% 7%
12%
Private 68 3% 85 3% 108rivate
3%
oreign-funded 63 54 57 nded
Cooperative 4 43% 5 31% 6
31.15% 33%
Others 10 19 12
Private 47% 52% 59%
oreign-funded68.85% 43% 33% 31%
Cooperative 3% 3% 59% 3%
47% 52%
Others 7% 12% 7%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Cooperative Others
In 2010, among the 183 household electric beauty & health-care device mfg.
enterprises above designated size across China, 57 are foreign enterprises,
accounting for about a share of 31.15% of all. In terms of the number of
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