2. CHINA CONVENIENT
FOODS MARKET
REPORT
Beijing Zeefer Consulting Ltd.
September 2011

3. INTRODUCTION
This report discusses the convenient foods market in China mainly from the
following sections.
- Size of Convenient Foods Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
convenient foods market size, industry sales revenue and domestic
convenient foods output in 2008 - 2010, this report presents a picture of the
real development of convenient foods market in China and changes in the
overall market size.
- Hot Areas of China Convenient Foods Market
Based on the comparison and analysis on China's convenient foods
production and import in different provinces or cities, this report points out
those hot areas in China for convenient foods market deserve most attention.
- Top 10 Enterprises in China Convenient Foods Industry
Based on the comparison and analysis on top 10 leading enterprises in China
convenient foods industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the convenient
foods market in China. Additionally, this report lists basic contact information
of the top 10 leading enterprises.
- Market Share and Market Structure of China Convenient Foods
Market
This report analyzes the convenient foods market share distribution in China
by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of convenient foods
product and regional markets in China in terms of sale revenue, profitability,
production volume, number of enterprises and the value of imports... The
report offers data on the market shares of imported convenient foods
products, foreign enterprises and enterprises in other forms. It also offers a
comparison of profitability by forms of enterprise ownership, presents a

4. picture of the market share of leading enterprises and the distribution of
major regional markets in China. In addition, the report figures out the
structure and concentration ratio of the current convenient foods market in
China by means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Convenient Foods Products
In this section, the report includes the main source countries / regions of
imported convenient foods products for China and their market shares, the
domestic destinations of imported convenient foods products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced convenient foods products and shares of these
destinations, major origins of the exported convenient foods products and
their shares.
- Convenient Foods Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning convenient foods products generally accepted in the convenient
foods industry in China, including standard names both in Chinese and
English as well as their unified code numbers.
- Major Convenient Foods Importers in China
The report lists 10 major importers for convenient foods products in China
and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Convenient Foods Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Convenient Foods
Market Report presents the current situation, the growth rate and profitability
of the convenient foods industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE CONVENIENT FOODS MARKET SIZE..................2
2.2 ANALYSIS ON THE CHANGES IN THE PRODUCTION VOLUME OF
IN RECENT YEARS................................................................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR CONVENIENT FOODS PRODUCTS
ACROSS CHINA .......................................................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CONVENIENT
FOODS PRODUCTS .............................................................................................16
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED CONVENIENT FOODS PRODUCTS .......................................16
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................18
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20
CHAPTER 6 THE MARKET SHARE...................................................................22
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................22
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................22
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................24
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................26
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................28
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................30
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36
7.1 HENAN NANJIECUN (GROUP) CO., LTD...............................................36
7.2 LONGDA FOODSTUFF GROUP CO., LTD. ..............................................36
7.3 HANGZHOU DINGYI FOOD CO., LTD. ...................................................37
7.4 ZHENGZHOU SYNEAR FOOD CO., LTD.................................................38
7.5 JINMAILANG FOOD CO., LTD...................................................................38
7.6 TIANJIN DINGYI INTERNATIONAL FOOD CO., LTD. ........................39
7.7 HENAN KEDI FOOD GROUP STOCK CO., LTD.....................................39
7.8 HENAN SIMEITE FOOD CO., LTD.............................................................40
7.9 GUANGZHOU DINGYI FOOD CO., LTD. ................................................41
7.10 HENAN LONGYU GROUP CO., LTD. .....................................................41
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44
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CHAPTER 3
HOT SPOTS FOR CONVENIENT
FOODS PRODUCTS ACROSS
CHINA
Figure 5 Nationwide distribution map of convenient foods mfg. enterprises above
designated size across China
Heilongjiang
30
Jilin
57
Inner Mongolia
6 Liaoning
Xinjian 53
Hebei Beijing
7
23
43 Tianjin
Shanxi 13
Ningxia Shandong
28 8
Qinghai 4 139
<4
Gansu Henan Jiangsu
7 Shaanxi 193 Anhui 72
Tibet Shanghai
Hubei 79 38
Sichuan 65 Zhejiang
100 31 54
Chongqing Jiangxi
Hunan
42 Fujian
Guizhou 72
12 48
1-3 1
4-9 Yunnan Guangdong 4
12 Guangxi
120
10-29 26 10
30-49 30
50-109 50
Hainan
110+ <4 110
Henan, Shandong and Guangdong are the major production bases for
convenient foods in China. From Jan. to Nov. 2010, enterprises engaged in
convenient foods production above designated size in the above three areas
added up to 452 firms, accounting for about 32.59% of all convenient foods
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign convenient foods mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 1387
of
全国 1031 1249
in term s of the num ber of num bers of foreign-funded
oreign-funded 203 228 235
enterprises in 2010 enterprises
e of ownership 1152
Private 548 24% 717
21% 21% 821rivate
oreign-funded 203 228
3%
235 nded
3%
16.94% 3%
Joint-equity 33 42 17%
38
18%
Others 247 20% 262 293
Private 53% 57% 59%
oreign-funded 83.06% 20% 18% 17%
Joint-equity 3% 3%
57% 59% 3%
53%
Others 24% 21% 21%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 1,387 convenient foods mfg. enterprises above designated
size across China, 235 are foreign enterprises, accounting for about a share of
16.94% of all. In terms of the number of enterprises, there were 7 foreign
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