2. CHINA MILK &
PLANT PROTEIN
BEVERAGE MARKET
REPORT
Beijing Zeefer Consulting Ltd.
January 2012

3. INTRODUCTION
This report discusses the milk & plant protein beverage market in China
mainly from the following sections.
- Size of Milk & Plant Protein Beverage Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China milk
& plant protein beverage market size, industry sales revenue in 2008 - 2010,
this report presents a picture of the real development of milk & plant protein
beverage market in China and changes in the overall market size.
- Hot Areas of China Milk & Plant Protein Beverage Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for milk & plant protein
beverage market deserve most attention.
- Top 10 Enterprises in China Milk & Plant Protein Beverage Industry
Based on the comparison and analysis on top 10 leading enterprises in China
milk & plant protein beverage industry in terms of sales revenue, market
share and number of employees, the report shows their positions in the milk
& plant protein beverage market in China. Additionally, this report lists basic
contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Milk & Plant Protein
Beverage Market
This report analyzes the milk & plant protein beverage market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of milk & plant protein beverage product and regional markets in China in
terms of sale revenue, profitability, number of enterprises and the value of
imports... The report offers data on the market shares of imported milk &
plant protein beverage products, foreign enterprises and enterprises in other
forms. It also offers a comparison of profitability by forms of enterprise
ownership, presents a picture of the market share of leading enterprises and

4. the distribution of major regional markets in China. In addition, the report
figures out the structure and concentration ratio of the current milk & plant
protein beverage market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Milk & Plant Protein Beverage Products
In this section, the report includes the main source countries / regions of
imported milk & plant protein beverage products for China and their market
shares, the domestic destinations of imported milk & plant protein beverage
products in China and shares for these destinations, major export destinations
(countries or regions) for Chinese produced milk & plant protein beverage
products and shares of these destinations, major origins of the exported milk
& plant protein beverage products and their shares.
- Milk & Plant Protein Beverage Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning milk & plant protein beverage products generally accepted in the
milk & plant protein beverage industry in China, including standard names
both in Chinese and English as well as their unified code numbers.
- Major Milk & Plant Protein Beverage Importers in China
The report lists 10 major importers for milk & plant protein beverage products
in China and provides their contact information such as company name,
address, website, telephone number and fax number.
- Summary on Key Statistics of the Milk & Plant Protein Beverage
Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Milk & Plant Protein Beverage Market Report
presents the current situation, the growth rate and profitability of the milk &
plant protein beverage industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE MILK & PLANT PROTEIN BEVERAGE MARKET
SIZE ...........................................................................................................................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR MILK & PLANT PROTEIN BEVERAGE
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF MILK & PLANT
PROTEIN BEVERAGE PRODUCTS ..................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED MILK & PLANT PROTEIN BEVERAGE PRODUCTS............17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 XIAMEN YINLU FOOD CO., LTD. .............................................................37
7.2 HEBEI CHENGDE LOLO CO., LTD............................................................37
7.3 HANGZHOU HONGSHENG BEVERAGE GROUP CO., LTD...............38
7.4 ROBUST (GUANGDONG) FOOD AND BEVERAGE CO., LTD. ...........39
7.5 HEBEI XIAOYANGREN BIOLOGICAL DAIRY GROUP CO., LTD. .....39
7.6 HANGZHOU WAHAHA BEVERAGE CO., LTD. ....................................40
7.7 ZHEJIANG MINGWANG DAIRY CO., LTD. ............................................41
7.8 CHONGQING FULING WAHAHA BEVERAGE CO., LTD. ..................41
7.9 HEFEI WAHAHA BEVERAGE CO., LTD. .................................................42
7.10 SHIJIAZHUANG SHENLU HEALTH CARE PRODUCTS CO., LTD..42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45
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CHAPTER 3
HOT SPOTS FOR MILK &
PLANT PROTEIN BEVERAGE
PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of milk & plant protein beverage mfg. enterprises
above designated size across China
Heilongjiang
<4
Jilin
10
Inner Mongolia
4 Liaoning
Xinjian 9
Hebei Beijing
<4
4
24 Tianjin
Shanxi <4
Ningxia Shandong
4 5
Qinghai 35
<4
Gansu Henan Jiangsu
<4 Shaanxi 35 9
Anhui
Tibet Shanghai
Hubei <4 5
Sichuan 13 Zhejiang
12 10 12
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou 16
6
1-3 1
4-5 Yunnan Guangdong 4
<4 Guangxi
20
6-9 <4 6
10-19 10
20+ 20
Hainan
<4
Shandong, Henan and Hebei are the major production bases for milk & plant
protein beverage in China. From Jan. to Nov. 2010, enterprises engaged in
milk & plant protein beverage production above designated size in the above
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign milk & plant protein beverage
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes231
in the percentage of
全国 200 254
in term s of the num ber of num bers of foreign-funded
oreign-funded 51 59 62
enterprises in 2010 enterprises
e of ownership 192
Private 97 24% 113
22% 23% 125rivate
oreign-funded 51 59 3%
62 nded
2% 3%
Joint-equity 24.41% 4 8 8
Others 48 26% 26%
51 24% 59
Private 49% 49% 49%
oreign-funded 75.59% 26% 26% 24%
Joint-equity 2% 3% 3%
49% 49% 49%
Others 24% 22% 23%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 254 milk & plant protein beverage mfg. enterprises above
designated size across China, 62 are foreign enterprises, accounting for about
a share of 24.41% of all. In terms of the number of enterprises, there were 3
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