Introduction to SEO

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Ahmed Awaad

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Data & Analytics

Introduction to SEO
Ahmed Awaad
Akhbar Elyoum Academy

حكاية شاب مكافح
• محمود رجب
• عاطل يبحث عن
مشروع يجد فيه
نفسه

• المشروع اللي هيحقق حلمه وهيلاقي في نفسه

Definition of Seo
• The efforts revoling around trying to get a
site to show up (rank) or increase rank
within a Search Engine Results Page (SERP)

Google Family
Google
Panda Penguin Hummingbird

Panda ( (البلطجي
1. Website Design
2. Copied content
3. Black hat
4. Image title
5. Bounce rate
6. White paper

Penguin ( (الشبح
1. Key words
2. Links
3. Key words and domain
4. Links exchange
5. Copied content

Hummingbird ( (الرايق
1. Analysis content
2. User needs
3. Content and links (high quality)

What should I do ?
• Keep yourself updated
• Content Marketing is the king
• Linkable power : Go Social
• Keep your analysis

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