SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine. https://backupinfotech.com/services/digital-marketing/

1. Search Engine Optimization
(SEO)

2. Agenda
• What is Seo?
• Why Do We Need SEO
Today?
• On-Page & Off-Page SEO
• Types of SEO

3. What is SEO?
SEO is the blanket term
covering everything
brands do to get organic
traffic from search
engines to their
websites.

4. Why Do We Need SEO Today ?
• SEO will help people
find your website.
• SEO increases brand
visibility.
• SEO convert a Local
Business into Global
Business.

5. On-Page & Off-Page SEO
On-Page SEO: On-page SEO
refers to the tactics you
use on your website to help
it rank better.
Off-page SEO: embodies
any efforts taken outside of
a website to improve its
search engine rankings.

6. Types of SEO
• White Hat SEO
• Black Hat SEO

7. White Hat & Black Hat SEO
White hat SEO refers to the
use of techniques and
strategies that target a
human audience opposed to
a search engine.
Black Hat SEO is a set of ill
practices carried out in
order to rank higher in
Google search results.

8. Contact Us
Backup Infotech
E-94, ELTOP, Phase 8, Industrial
Area, Mohali, Punjab 160055
Email: info@backupinfotech.com
Phone: +91-6239204415
Skype: backup.infotech