In this webinar, Eric Torigian will teach you how a strong employment brand can make your organization the employer of choice, thus attracting the best candidates.

1. How to Leverage
Your Employment
Brand and Beat
The Great
Recession
Eric Torigian
Managing Director,
Advisory Services,
CHRO Solutions
Human Resources Today
Level up Your Recruitment
Strategy Series
12:30 pm PDT
3:30 pm EDT
7:30 pm GMT
April 20, 2021
Rayvonne Carter
Webinar Coordinator,
Human Resources Today
With

2. 03
Lever's mission is to offer talent leaders powerful tools to
source and build stronger relationships with candidates,
while providing industry-leading reporting — all in one
unified Talent Relationship Management (TRM) platform.
Lever supports the hiring needs of over 3,000 companies
around the globe including the teams at Netflix,
Atlassian, KPMG, and McGraw-Hill Education. Lever is
also fiercely committed to building a team culture that
celebrates diversity and inclusion. For more information,
visit www.lever.co.

3. TO USE YOUR TELEPHONE:
You must select "Use Telephone" after joining
and call in using the numbers below.
United States: +1 (415) 655-0052
Access Code: 969-744-886
Audio PIN: Shown after joining the webinar
TO USE YOUR COMPUTER'S AUDIO:
When the webinar begins, you will be connected to audio using your
computer's microphone and speakers (VoIP). A headset is recommended.
Click on the Questions panel to
interact with the presenters
--OR-
-
03

4. How to Leverage Your
Employment Brand and
Beat The Great
Recession
04
Eric Torigian
Managing Director, Advisory Services, CHRO Solutions

5. How to Leverage Your
Employment Brand
Eric Torigian, Managing Director, Advisory Services
How to recruit, retain and develop high performance teams by
creating a strong employment brand that makes your organization
the employer of choice. How to structure your message,
communicate your unique value proposition and fix your recruitment
strategy.

6. Eric Torigian
A strategic Global HR Executive and Chief HR Officer, Eric
is recognized as a leader in the HR community with
over 30 years of global experience
• Founder, Lessons from the Corner Office - HR Leadership Community,
Podcast and YouTube Channel
• Founder and Managing Director - CHRO Solutions
• Contributor, Board Member and Keynote Speaker for the HR Exchange
Network
• Keynote Presentations at Events including: The CFO Conference on
Leadership 2017, HR Summer School May 2020, OESA HR Conferences
(Multiple), LERA (Labor and Employee Relations Association) Dec 2020,
• Frequent HR Expert Guest Appearances on Podcasts
Including: PeopleTalk with Ryan O’Donnell, Wine on Wednesday HR
discussions, Humans over Numbers Dec 2020, Ball of Fire with Bernadette
Boas, Closing the Gap with Denise Cooper

7. If people like you, they'll listen to you but if they trust you,
they'll do business with you.
Zig
Ziglar
5 Easy Steps to building your employment
brand
• Who are they as Employees
• Who are you as a Company
• Who is your Customer
• Why would anyone work here
• How do you tell the world

8. Who are they as employees?
Know your target employee so well that you can build an Avatar
Skills
What skills do your
employees need?
Is there any
special education,
license or
background that
you require?
Traits
What Character
traits do you
value? Do people
work on teams or
indecently; do you
value people who
speak up or go
along?
Work dynamics
What work
modality do you
use? Are you
employees mostly
Onsite, do you have
a Hybrid working
model, or are your
fully Remote?
What does
Success Look
Like
What separates a
successful
employee from
one who fails in
your organization

9. Who are you as a Company?
If your team was a neighborhood, why would you move there?
Product
What problem do you solve for
your customers? How do their
lives improve as a result of
doing business with us?
Culture
What is your company
culture? Not just the
one on the bulletin
board but is the real
story?
Development
How do people grow and
flourish at your company?
How much do you invest in
them?

10. Who are your Customers
Who do you serve and why
Who is your Ideal
Customer? What makes
them unique?
What problems do you
solve for them and more
importantly, why do they
care?
Why do you customers
chose to work with you?
what makes you
different?

11. Why would anyone work here?
What is your Unique Value Proposition
Total Rewards
How do you reward
your teams? What
is your comp
strategy, benefits,
perks?
Team work
What kind of team
are you? do you
work together, do
you make an
immediate and
visible impact on
the customers?
Meaningful Work
Is the work you do
meaningful? Do
people have a
passion and are they
making a difference
in the world?

12. FINAL TAKES
• Talent Acquisition is a sales function
• You need to understand your product,
customer and competition
• You have to make an impact before Day 1
• Use a Partner Like Wenn Was by Employees who said
one of the keys to their
decision was way the
company made them feel

13. Q&A

14. /in/rayvonnecarter
@HRPosts
humanresourcestoday.com
Managing Director, Advisory Services,
CHRO Solutions
Q&A
Eric Torigian Rayvonne Carter
Webinar Coordinator, Human Resources Today
/in/eric-torigian/
@erictorigia
n
To view more from the Level Up Your Recruitment Strategy Series visit
https://www.humanresourcestoday.com/webinar-series/14824/level-up-your-recruitment-strategy
chrosolutions-us.com

15. Contact
CHRO Solutions
+1 (248) 207-1253
eric.torigian@chrosolutions-us.com
linkedin: eric-torigian

16. How are you going to tell the world
Social Media
Recruiting Events Onboarding Experience