Adometry Offline Integration

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Adometry Offline Integration

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The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and......

The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.

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  • 1. The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interactwith companies or their products that way. They cross channels and move through a variety of touch points, using a number of differentdevices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge foradvertisers to measure and improve the performance of their marketing channels, tactics and strategies. Advertisers need to:• Accurately measure the performance of offline and online marketing channels, and the influence that each has on the other• Optimize budgets to reallocate spend across all of their marketing channelsAdometry offers marketers a complete advertising analytics solution to measure and improve the performance of all advertising media,across and within every marketing channel.A single global repositoryAdometry Attribute™ integrates all data channels into a single global repository. Adometry’s integrated data management repositoryeliminates data silos, de-duplicates conversions and provides the CMO, media planner, media buyer and analytics teams a single source ofthe truth.Adometry Attribute also incorporates offline conversions, and 1st and 3rd party data from audience providers such as Nielsen, Acxiom,DataLogix, Neustar/AdAdvisor and others.Successful multi-channelmarketing measurementA Leader in Forrester’sInteractive AttributionWave™ 2Q 2012A Leader in Forrester’sInteractive AttributionWave™ 2Q 2012Digital Channels Include Offline Channels Include• Display• Paid & Organic Search• Affiliate• Email• Social media• Mobile traffic• TV• Radio• Print• Direct Mail
  • 2. NEXT STEPSWith access to more accurate multi-channel data,Adometry clients can innovate their approach to marketing,lower their cost per action, and sharply increase theirefficiency and conversions.For more information contact your Adometry salesrepresentative at info@adometry.com.An integrated marketing analytics solutionAdometry has two models for measuring and improvingad performance.• Top-down Models: Adometry uses top-down, econometric lagregression models to accurately measure the effect online andoffline channels have on conversions. These models utilize adata fusion process to integrate aggregate-level, time seriesadvertising data sets with exogenous data such as seasonalityand competitive information. They provide strategic planningcapabilities for forecasting and optimizing media.• Bottom-up Models: Adometry uses a bottom-up methodologybased on the most granular, user level (cookie level) data. Thesemodels provide very granular measurements of digital mediaperformance, as well as the ability to forecast and optimizedigital media for campaigns that are in-flight.The best of both worldsAdometry Attribute supports the best of both worlds by leveragingboth top-down and bottom-up methodologies, providing a morecomplete solution. Top-down models work on aggregated dataavailable for offline channels such as TV, radio, print or eventsponsorships. Bottom-up models work on user level data typicallyonly available for digital channels. The models are complementary,giving marketers tools for both tactical real-time campaignenhancements, as well as long-term strategic planning.Adometry’s advanced analytics platform delivers unparalleledinsight into the performance of advertising’s effect on a broadrange of marketing goals. The forecasting and optimization toolsproduce actionable recommendations on how to simply and easilyget the most out of each additional dollar spent on advertising.Adometry, Inc.6801 N. Capital of Texas Hwy.Lakewood Center II, Suite 250Austin, TX 787311-866-512-5425info@adometry.comAbout AdometryAdometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data togenerate actions that improve return on advertising spend and increase sales. Through its SaaS-based attributionplatform, Adometry processes tens-of-billions of marketing touch points from online and offline media channelsfor some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientificallyproven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in theshortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures,Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.comCopyright 2013. Adometry, Click Forensics and ClickScore are registered trademarks of Adometry, Inc. Adometry Attribute is a trademark ofAdometry, Inc. All Rights Reserved. 0513AdometryAttribute™Offline ConversionsMobileSocialEmailDirect MailSearchDisplayTVPrintRadio@