The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media. We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.

1. adnerds.com

5. AdNerds is simple math

6. AdNerds = A^T
A T
A = Advertising
T = Technology

7. AdNerds = A^T
A T
A = Advertising
T = Technology

8. Radical does mean shit to us.

9. Analog
sucks

10. Analog
sucks

11. The internet has johnnyfied every single one of us.

12. The internet has johnnyfied every single one of us.

13. Analog will have to adapt to the online model somehow.

14. Spam
sucks

15. Spam
sucks

16. Blasting
messages at masses.

17. Spam will be filtered out and therefore non-existent.

18. Swarming
rocks

19. Swarming
rocks

20. Advertising of the future.

21. Swarming is the new advertising.

22. Consumers
rock

23. Consumers
rock

24. Media means people.

25. Consumers are allies first.

26. As far as communication goes,
consumers are even more powerful
than advertisers.

27. The participation inequality
1% creators
5% distributors
9% collaborators
85% consumers

28. The social technographics profile

29. Google has become every advertiser’s homepage

32. Bird illustrations by Luc Latulippe (www.luclatulippe.com).

33. Life is public. So is business.

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Before Viewing After Viewing After Viewing
Total (n=243) Prank Video Prank Video Apology Video
Go to a Domino’s 29% 10% 20%
Order Domino’s for delivery 46% 15% 24%
Visit Domino’s website 25% 14% 24%
Search for information on
Domino’s 14% 10% 20%
Watch an advertisement/
commercial on Domino’s 61% 27% 42%

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=7>$07P5&$>4C3&4V3#&12$5&$0D$:301ST
Total (n=243) Total
YES 31%
SOMEWHAT 60%
NO 9%

61. How can you quickly catch and respond effectively
to similar social-networking attacks?

62. How can you quickly catch and respond effectively
to similar social-networking attacks?
Monitor social media.
Respond quickly.
Respond at the flashpoint.
Educate workers.
Foster a positive culture.
Set clear guidelines.

68. “My post is not with the flight being late.
Nor the “fix engine light” they were getting.
I want them to take alllllllllll the
time they need to make sure the plane is
working. Check it five times for all I care. I just
want to get home in one piece.”

69. “My post is the lack of
communication, service and the
fact that I am disappointed by
@JetBlue.”

82. 20 05

84. 20 07

92. 20 09

116. Unique visits Registered Games played
400.000
319.486
300.000
200.000
100.000 109.884
81.000 100.000
75.000
33.000
8.500 35.902
15.000
0
2005 2007 2009

117. Traditional Facebook
{
40.000
15.645
30.000
20.000
35.902 20.257
10.000
0
2009

118. Time spent.
00:09:01

120. Nerds will rule the world. Starting with advertising first.

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