2. Adclick Africa Media Group is a diversified
digital media company providing cutting edge
solutions for the Digital Media industry. We
serve both publishers and advertisers, and
help achieve market-leading positions
through a solutions approach to digital
media. Over the past two years we have
introduced industry shaping technology to
help drive the South African digital media
industry forward. Whether you are a small
advertiser or big publisher, our world-class
technology innovations can help you get
ahead.
3. With increasing smartphone
penetration in South Africa,
mobile continues to be the
most relevant and effective
medium to reach consumers.
Mobile
Advertising
4. Did You Know?
4.0 Billion
Impressions
Come through to our DSP
every month.
Did You Know?
20Mobile
Exchanges
Are connected to our mobile
DSP giving our advertisers
access to the largest
inventory.
Did You Know?
56African
Countries
Are covered by our DSP,
connecting brands to Africa’s
growing mobile population.
Adclick Mobile is our own mobile DSP,
providing advertisers complete
control of their media spend. We offer
campaigns that are cost efficient
without compromising great results.
5. We are leaders in innovation
and are proud to offer mobile
video ads, giving brands
maximum exposure.
Video
Rich Media
We support various types of rich
media units including expandable
banners. We support rich media
executions in HTML 5.
We accommodate all standard IAB mobile
banner sizes and place your ads in apps and
mobile sites ensuring maximum traffic reach
and campaign effectiveness.
Standard
Banners
Format Gallery
6. FORMULA FOR
SUCCES
We provide full control on budget
spend to advertisers on our self serve
platform. Advertisers can set their
own campaign objectives and
increase or decrease spend according
to campaign performance.
We provide an experienced Ad Ops
team that helps clients set up and
run campaigns. Drawing from their
wide experience and knowledge of
the DSP ensures campaigns are
delivered according to the
advertiser’s goals.
We make real-time bidding on
inventory a reality, giving our clients
the ability to determine their own
CPM/CPC costs and to only bid on
the most relevant impressions.
These are just some of the elements that
enable us to run successful mobile
campaigns.
7. 123
54
Device OS 01
Targeting based on
Mobile operating system
(IOS, Android, Windows
OS)
Category 02
Category , Context and
interest targeting
across APPs and Mobi
Sites
Device 03
Targeting for specific
Device (Samsung,
IPhone, Windows Phone)
Location 04
• Country>State>City
• GPS coordinates
• Geo Fencing
Carrier 05
Targeting for Wifi Users
or Carrier based user.
We provide multiple targeting options, We
supercharge targeting to be able to get the right
consumer at the right time allowing for real-
time marketing capabilities that have been
traditionally reserved for proximity marketing.
We use geo fencing and some physiographic
attributes to connect you to the right consumer.
9. Performance Advertising has
become a key part of digital
marketing. We use best breed
technologies to deliver on
performance campaigns. We
ensure the best ROI while
delivering fully and on time.
Performance
Advertising
10. Did You Know?
45Million
Clicks
The number of clicks
delivered in 2014 across all
our CPC campaigns.
Did You Know?
0.6%
Click
Through Rate
Average across all our
performance campaigns on
display.
Did You Know?
10Number
Of Industries
Which we ran campaigns
across in 2014. A testament
of our experience and
expertise.
No matter the size , duration or
complexity of your campaign we are
able to execute and deliver. Adclick
Africa is one of the leaders in the
programmatic and performance
space and remains committed to
client satisfaction.
11. FORMULA FOR
SUCCES
We are leaders in the performance
industry. This gives us a competitive
edge in rates and campaign scale
ensuring that campaigns are
delivered on time at the best rates.
We treat each campaign as a learning
experience. We pay attention to
what works and what doesn’t work
and use these learnings to improve
future campaigns.
No campaign is alike. We monitor
each campaign carefully and make
optimizations as often as necessary.
These are just some of the elements that
enable us to run successful performance
campaigns.
12. Digital media planning for African
campaigns and getting the right
information rates and insuring
campaigns are delivered is a
difficult process. We have a wide
range of African publishers we work
with to help make the process
enjoyable.
Premium
Advertising Africa
13. Did You Know?
150Million
Impressions
Delivered on Premium Pan
African campaigns in 2014.
Did You Know?
200Websites
Who we have direct
relationships with across
Africa to provide scale and
reach.
Did You Know?
300Million
Impressions
Served across all our
exchange partners since
October 2014.
We speak Africa. Our team is one of the
most experienced in assisting brands
and advertisers take their message to
Africa. We provide valuable insight and
understanding and help make the best
decisions for your campaigns.
14.
15. Suitable for all categories business
and personal presentation, eaque
ipsa quae ab illo inventore
veritatis et quasi architecto beatae
