Media Deck for Sales Qualified Leads, one of South Africa's top customer acquisition agencies. The company offers data-driven customer engagement strategies to grow brand awareness and sales. The agency offers paid media solutions across the web, social and mobile.

1. SALES QUALIFIED LEADS

2. WHAT WE DO
We offer tailored, data-driven customer acquisition
solutions that deliver personalised messages to
targeted key audiences at all stages of the customer
journey, across all platforms and channels.

3. OUR APPROACH
The Flywheel Framework allows us to
develop acquisition and retention
campaigns that truly put the consumer at
the center of all strategy and activity,
meeting their increased demand for
authenticity and personalised experiences
across multiple channels.

4. WHY YOU SHOULD CONSIDER US
We combine disparate data to create a SINGLE SOURCE OF TRUTH for a
customer who engages with various different composite brands.
Our Media Mix Optimization (MMO) approach allows us to maximize media
effectiveness and consumer engagement throughout the sales cycle,
while also aiming to optimize the marketing spend related to that media.
We orchestrate the modern customer journey by connecting channels to
plan, launch, and deliver campaigns that drive meaningful results.

5. OUR CAPABILITIES
COLLECT ZERO-PARTY DATA
We create interactive campaigns that
engage customers and collect first and
zero-party data. By offering a value
exchange, we acquire the permissions
needed to execute compliant and
personalized cross-channel marketing
campaigns.

6. OUR CAPABILITIES
UNIFIED CUSTOMER PROFILE
By combining disparate bits of data, we
are able to create rich customer profiles
that give us a clear picture of your
customers’ history with your brand. This
knowledge lets us accurately segment
customers and prospects for better
acquisition targeting and more relevant
messaging to your existing customers.

7. OUR CAPABILITIES
MEASURE PERFORMANCE
ATTRIBUTE GROWTH
We provide you with a turnkey
solution for all your attribution and
measurement pain points from
fragmented customer identities, data
collection, reporting, and deep linking.

8. OUR CAPABILITIES
BRAND LANGUAGE OPTIMISATION
We bring you optimized brand language
for increased engagement across the
entire customer journey that turns clicks
into loyal customers. We help you deliver
the right message, at the right time, to the
right people, in your unique brand voice.

9. OUR SOLUTIONS

10. TELCO INVENTORY
Our campaigns target telco inventory (Vodacom & MTN
subscriber data.) We micro target audiences at scale at
very cost effective rates. We have access to 55+ Million
users in SA and have won multiple awards for our clients as
the leaders in telco driven advertising.
All the campaigns are ZERO RATED

11. FORMATS
Through Rich Communication Services we are able to deliver rich media
Ad formats that are engaging, drive unprecedented levels of customer
targeting and 100% viewability to the brands. Ads are ZERO RATED
TARGETING OPTIONS
Behavioral
Preferences
Brand Affinity
Gender
Age
Location
ARPU (Proxy for
SEC)
Persona
Lifestyle
History etc
BEHAVIORAL DATA BEHAVIORAL DATA
BEHAVIORAL DATA

12. REACH
DISPLAY ADVERTISING
We deliver optimised performance for brand awareness & engagement campaigns through our
data-driven platform.
Wide number of traffic
suppliers ensure the
highest audience reach.
Our DMP data allows to
define and reach relevant
audiences based on data
stories, geo-location etc.
All types of display ads and
innovative, unique rich
media solutions.
AUDIENCE DATA CREATIVES
LOCALISED
Focus on local inventory. Support for media planning,
campaign management and
creatives.
BRAND SAFETY 24/7
Reputable inventory is
ensured with proprietary
and third-party brand safety
measures.

13. FORMATS:
Static Ads
Static Ads Native Ads Video Ads
Animated
Ads
Interactive
Ads
Data-Driven
Ads

14. MOBILE ADVERTISING
MoyaApp is a super-app that offers
#datafree messaging and a whole range
of other #datafree content to over 6.5
million monthly active users and 4.8 daily
active users in South Africa.
Full screen vertical video ads charged
on a cost per complete view basis.
FORMATS
Reach and engage mobile audiences other platforms cant

15. DISCOVER
Include your full website or parts of in
Discover
CPC pricing
Build Brand Value and Drive Engagement
with MoyaApp’s 4.8 million DAU's
50x higher user engagement than other
platforms, because it’s #datafree
Reach and engage MoyaApp’s over 4.8 million daily active users in South
Africa.

16. GET STARTED
sales@salesqualifiedleads.co.za
073 510 1339
www.salesqualifiedleads.co.za