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1. iPad Publishing
Should you have a
Native App or
a Web App?

2. Once you have decided to take your e-publication to the next
level of tablets and smartphones, the most important question that
arises is:
Should you have a Native
App or a Web App?
Opting between a native app and a web app isn’t a technical
decision; it’s a strategic one.
Based on various factors, you need to analyze both options and
evaluate which approach produces greater value for your business.
A rich user interface, or a platform independent application with
much wider user access?

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Choosing how to create and promote your app is all up to you!
A high-end e-Publishing provider should be able to provide
you suitable solutions for both iPad Native Apps and Web Apps.
In this whitepaper you will get to know both Apps better, their
features, benefits and the differences between them.
But before that, there are some things that you should know
about iPad Publishing:
64 % or
market
share
11,136,000 units sold
*1 tablet = 1 million units sold

4. $6.8
$25
BILLION BILLION
2010
2015
65% OF Companies large and small are also developing their own
FORTUNE mobile apps to target new costumers or engage existing ones.
500 iPad IS BEING DEPLOYED
OR USED AT
COMPANIES
Businesses that chose to incorporate mobile apps into their operations
WHY BUSINESSES USE APPS aim to accomplish several goals. A recent survey revealed three main
metrics business decision makers would use to determine if mobile apps
are succesful in the workplace.
42 % 39 % 37 %
INCREASED REDUCED INCREASED
PRODUCTIVITY PAPERWORK REVENUE

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What is an iPad Native App
For those new to this area, iPad native applications are what you
download from the App Store, directly on your iPad.
For most people, native application appears to be a natural choice
as these applications are trendy and provide rich
user-experience.
No more PDFs or static publishing; your users will be able to
interact with your app using all types of touch gestures.
iPad Native AppExample

6. What is HTML5 and the HTML5 Web Apps
HTML5, is a brand new web technology that raises a revolution
lead by Apple in web application development.
It contains canvas element for images and animation drawings,
support video and audio embedding, and includes storage
database for offline web applications.
Most important of all, you don’t need a plugin to get all these
features, your latest browser supports that.
Web applications, as the name suggests, are accessed through
your web browser have been around for years.
They’re not as trendy, but are easier to develop and maintain,
and can be used across multiple devices and platforms.

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HTML5 iPad Web App Example

8. Pros of having a Native app
a) Peformance - Native apps use more of the device resources and
capabilities and therefore are faster than web apps.
b) Promotion through app stores – your app will easily reach more
audience
c) You will have your own exclusive app – which your audience
can download and have directly on their iPad anytime
d) Complete control over your content
e) You are able to easily sell your content – all that you have to do
is set the price (you can also offer it for free)
f) Reach up to 50+ million iPads worldwide
g) Presence in Apple Newsstand
h) Push messaging – which will update
your customers and readers about the new
updates or app releases coming from you.

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Pros of having an HTML5 Web App for
the iPad
a) Distribute via your own channel – your app is no longer limited
to iTunes for distribution – you can distribute it via your own
website too.
b) Viewable via multiple devices – cross platform reach
c) With the web being an open platform there is no more vaiting
for the App Store`s approval
d) Quicker development as the fundamental code stays the same
across all devices.
e) Search engine discoverable

10. The best way of thinking about an app for your
e-publication, weather it is an native app or a web app is as a valu-
able digital property, which deserve careful planning and
investment.
You will also have to think about which is the best way for you to
promote your app and also don`t forget about the social media –
it can help you a lot in matters of advertising and promoting
your app and your business.

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Here are some useful resources where you can read more
about iPad apps:
5 reasons why your e-publication has to be supported by
iPad Apps
Social media and your e-publication – learn how to adapt
social media to your e-publication and iPad apps
Easy-to-create interactive objects for iPad

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If you have any questions about iPad Publishing, please don’t
hesitate to contact us and get your questions answered.
Our Experts-Team can advise you in questions like:
Which is the best way to go for my e-publication – an iPad
Native App or a Web App?
Paid App or Free App
Specific Design and features for a successful iPad App
How can I better promote my App?
Get a free advice from one of our e-publishing experts today!
We are here to answer your questions.
www.actionpaper.net