Personal branding for students
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This document provides guidance on personal branding in 3 steps. Step 1 is to know yourself through self-awareness of your strengths and weaknesses. Step 2 is to create your personal image by deciding how you want others to see you. Step 3 is to create valuable connections with people who trust and support your brand. It then discusses how to test and manage your brand through social media and communication.
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Personal branding for students
- 2. What is Personal Branding • Your Image • How people see you • Your reputation
- 3. Today we will help you • Create • Build • Manage Your Personal Brand
- 4. Step1 Know yourself! - Self awareness - Know your strengths - Know your weaknesses
- 5. Step2 Create Your personal image: What is the impression you want to leave behind?
- 6. Step3 Creating Valuable connections • People who are loyal to you • People who trust you • People who you have rapport with
- 8. Positive response to your brand • Quick response to help • Eager to give advice • Their body moves forward • Direct eye contact
- 9. Negative response to your brand • A delayed reaction • Body moves backwards • Feet and body turned away from you • Less direct eye contact
- 10. Ask for a donation People who believe in you will donate to your cause!
- 11. Invite people to an event • If they decline more than three times in a row • They give you lame excuses That means they have no trust in your brand
- 12. The connection Your brand Your passion • Fluffing life • Great success • Consistency in image and brand
- 13. Creating your own value The products you choose are: • A reflection of who you are now • A reflection of what you aspire to be • A reflection of how they make you feel
- 14. Managing your brand responsibly Be careful who and what you associate with:
- 15. Be the CEO of your own brand • Identify your strengths • Create your own vision/goals • Create impact
- 16. Review Vs. Reputation How to shape your positive reputation: 1- Give yourself a product review 2- Identify the words that describe you 3- Use those words to introduce yourself
- 17. Using Social Media It can be your greatest ally! Use it wisely.
- 18. Communicating your brand Silence is not an option • Communicate it to the people in your life • Through articles and social media posts • Make sure people remember you
- 19. Communicating your brand Be a life line: • When you help others, uplift them. • Mentor someone or refer them to others • Simply listen to others to help them cope • Look for an issue in the community and be a voice for that issue.
- 20. Communicating your brand Pitch yourself • Push yourself out of the comfort zone • Be confident about your brand • Believe in yourself • Create a story that you can share
Editor's Notes
- A personal brand what people say about you when you leave the room. The impression people have of you your interests your actions.
- Our purpose today is to help you Create Build Manage your personal brand. to provide you with general rules and tools that you can use now and in future. We have created a workbook so we can work together today on managing your personal brand. Please open your workbooks to the first page
- Self awareness is the key to success Knowing your strengths helps you focus on them Knowing your weaknesses helps you develop them
- You have just created an audit about yourself now it is time to know What do you want to be known for? What do you want people to say about you when you are not in the room How do people introduce you to others? What would your career counselor say about you if she is referring you to a job?
- Trust Creates loyalty Makes people come back
- Ways to test the effectiveness of your brand
- If they have trust in you and your brand they will do the following: Quick response to help eager to offer the advice you asked Their body is forward direct eye contact
- If they do not have trust in you or have a negative perception of your personal brand, they will do the following: - A delayed reaction - Body moves backwards or away from you - Less direct eye contact
- one of the most difficult goals anyone can achieve is getting people to donat They only donate if they trust the person asking for the donation
- People do not attend events for or with people they do not support. If it happens more than three times and they are always making excuses not to go with you then they have no trust in your brand.
- people who see the connection between their personal passions and personal brand: Live a more complete life Reach greater levels of success Are true to themselves in every aspect of their lives
- People often make decisions about brands based on how they view themselves. For example you want to feel clean = you buy products that emphasize clean as their strongest attribute. If you believe you are fast, sleek, attractive = buy a car that is fast, sleek and attractive. If you feel you are of superior quality = you buy a shoe that is of superior quality. That means people buy what they internalize themselves to be what they aspire to be. People view you as a product and select you based on how you make them feel about themselves o r how you help them achieve what they aspire to become. The success of your personal brand is dependant on how your brand actually helps others. Building your personal brand is about building value for yourself and the people around you. People often say “ I feel like a million bucks today!” what they really are saying is that I feel great about my personal brand.
- Think about the people and the organizations that you associate with and take an audit of your affiliations to ensure they are delivering consistent attributes.
- you deliver high performance in everything you do it will lead to greater impact and influence other to select you for other opportunities.
- Consumers research before they shop. A products review will establish its reputation and generate the word of mouth buzz that can drive its sales through the roof or put the product and its manufacturer out of business People also conduct people rview and use the reputation of others to make the right people selection. Weeding out those people who are not worth considering. To manage your personal brand effectivelu in the wake of people review. You must first give yourseld a review. Give yourself a product review: People believe in people who believe in themselves. Demonstrate that you know yourself and have taken the time to assess your capabilities and worth. This creates an impression in their minds that you have weeded out the attributes not worth considering and are presenting a fully confident and capable self. This outlook shapes your reputation and establishes the foundation for the word of mouth buzz that is generated for your personal brand Example, I am a solid leader capable of influencing others and delivering positive reults. Iwork best when enabled to build a team to solve a clearly definied task and am focused on using facts to drive decision making. I am a passionate and motivating leader who leads by example and an innovator whose creativity takes whatever I am involved with to a new level of growth. Now write yours: state the words you want associated with your reputation after giving yourself a product review identify the words you want to have used with your reputation. Iti s important to proactively select these words and not leave it up to others to assign them for you. Whenyou clearly establish your organization you will begin to hear these same words when others describe you and introduce you. List the words you want associated with your personal brand Great leader Reliable Polished professional appearance and demeanor Inspores others Outstanding communicator Very creative
- Use Social media to your advantage. 1- Only create post of relevance to your personal brand ... people don’t care that you have a headache 2- Before porting a comment, ask yourself would I be comfortable saying this in front of my parents? 3- Turn of enable location data. People don’t need to know where you are at all times 4- Take pride in who you are and what your brand represents. Represent your parents, your hometown, your school and your team 5- Don’t post selfies as your profile photos 6- Keep personal stuff off social media 7- Sense of humor is ok. But don’t make fun of people, other religious views or other political parties. Don’t make fun of people with disabilities or for being over weight 8- Don’t be fooled by the allure of security if you are using social media from the comfort of your home. Once you send a post out the world has access to your thoughts 9- Keep the romantic drama away from social media Use social media for your advantage. Follow people who inspire you, tag them in posts quoting them to grab their attention, make sure your followers are people who are there to support you.
- Silence is not an option. If you want to be discovered and make sure your brand is known to your teachers, friends, Classmates and community. Make your passion your brand and share it in every way. Through your posts, through volunteering, through articles you post trough comments. Make sure people remember you. Make sure you are on top of their mind. Be a lifeline Think about a brand that provides a quick solution for an illness. If I say I have a headache what do you say as a solution? When you help others, uplift them. Mentor them, refer others, or simply listem to others to helo them cope you develop a bradn for being helpful. Maraj3. Look for an issue or a pain in the community and be a remedy or a voice for that issue. When it comes to promoting yourself you may be your worst enemy. It’s not comfortable to tell people who you are or how well you help others or how creative you are. But being memorable is very vital. You have to be confident. You need to believe in yourself, brag about yourself, let others hear your voice share your own brand, create a story about yourself and share it …Right now stand up and give yourself a deserved round of applause!
- Be a lifeline Think about a brand that provides a quick solution for an illness. If I say I have a headache what do you say as a solution? When you help others, uplift them. Mentor them, refer others, or simply listem to others to helo them cope you develop a bradn for being helpful. Maraj3. Look for an issue or a pain in the community and be a remedy or a voice for that issue.
- When it comes to promoting yourself you may be your worst enemy. It’s not comfortable to tell people who you are or how well you help others or how creative you are. But being memorable is very vital. You have to be confident. You need to believe in yourself, brag about yourself, let others hear your voice share your own brand, create a story about yourself and share it …Right now stand up and give yourself a deserved round of applause!