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Actew Workshop On E Marketing And Web 2.0 Tools
- 1. Web 2.0 and E-marketing Boot Camp Presented by Lori Smith, ACTEW
- 4. What are your objectives?
- 5. by….promotional materials, events, public relations, social networking, information dissemination, reputation, trust, loyalty, branding, building membership with constituents/clients…. Make your organization known !
- 8. What is E-Marketing? Same Stuff, New Arena
- 9. Why Use the Internet?
- 13. You can track everything! Google Analytics Survey Monkey Constant Contact
- 16. But really…E-marketing is all about relationships and communications!
- 17. How do you build relationships through computers?
- 18. The Basics
- 21. 2. Keep your content fresh/new
- 22. 3. Usability- test it! Can users find information easily?
- 23. Photos, Pictures- make it visual
- 24. Google-Fu it!
- 27. The new kid on the block
- 29. User Generated Content “ Crowd-Sourcing”
- 32. All that “fun stuff” happening on the web these days- Social Networks/Communities like Facebook, Linked in, and many more….
- 34. This means you can layer into what already exists- you don’t have to re-invent the wheel.
- 35. Step it Up!
- 42. Web 2.0 = Collaboration
- 44. The Tools
- 51. Blogs
- 52. Blogger
- 68. Summary