WordPress Websites that work

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Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP …

Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP

Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.

More in: Real Estate
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  • Wish I could offer a complete DIY kit, but your strategy is really gonna depend on you knowing what you’re trying to accomplish. \n\n \n \n\n \n \n\n Source: \n \n http://www.flickr.com/photos/rock_alien/2192853145/\n \n \n \n\n \n

Transcript

  • 1. Websites that Work by Dustin Luther (@tyr)
  • 2. One Strategy that will work for everyone…
  • 3. One Strategy that will work for everyone… Doesn’t exist
  • 4. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  • 5. Baseline4 Keys Factors: 1. Proud of It 2. Dynamic Content 3. Lead Capture 4. Ability to Prospect
  • 6. Proud of your site
  • 7. Dynamic Content
  • 8. Home Search Email Newsletters Lead Capture
  • 9. Ability to Prospect
  • 10. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  • 11. Front-End Design
  • 12. Front-End Home Search/IDX
  • 13. Front-End Pages/Posts
  • 14. Front-End Widgets
  • 15. Back-EndUpdate Articles
  • 16. Back-EndChange Theme
  • 17. Back-End Add Plugins
  • 18. SimplePublish
  • 19. Simple1 Publish
  • 20. Simple2Publish
  • 21. Simple 3Publish
  • 22. Simple 4Publish
  • 23. SimpleEmail
  • 24. Simple1 Email
  • 25. Simple 2Email
  • 26. Simple3 Email
  • 27. Simple 4Email
  • 28. Simple5 Email
  • 29. Email to the World
  • 30. TextAlready Doing It!
  • 31. Example
  • 32. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  • 33. Why WordPress?
  • 34. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.
  • 35. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.
  • 36. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.• Beautiful, fully functional, SEO- friendly sites
  • 37. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.• Beautiful, fully functional, SEO- friendly sites• HUGE developer community
  • 38. Example Plugins
  • 39. RelevantGreat SEO
  • 40. RelevantGreat SEO
  • 41. RelevantGreat SEO
  • 42. Why Not WordPress
  • 43. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors
  • 44. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.
  • 45. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.• Time consuming
  • 46. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.• Time consuming• Good support is hard to find
  • 47. WordPress Tips• Try it out first: • http://wordpress.com• If online marketing is for you: • Hire a WP expert for hosting & support • Get, and use, a great home search • Upgrade
  • 48. Online Training Course• Week 1: Writing a Blog Post• Week 2: Using Photos, Videos and Links• Week 3: Creating Landing Pages• Week 4: Facebook Basics• Week 5: Twitter Basics
  • 49. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  • 50. Source of Clients?Referrals? Direct to Consumer?
  • 51. Source of Clients?Referrals? Direct to Consumer?
  • 52. Agent Biz Cycle (ABC)Community Sphere Consumers Clients Prospects
  • 53. Agent Biz Cycle (ABC) CommunitySphereBuilding Sphere Consumers Clients Prospects
  • 54. Agent Biz Cycle (ABC) Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects
  • 55. Agent Biz Cycle (ABC) Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  • 56. Strategy #1: Consumers Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  • 57. Steps• Drive Traffic• Self-identify• Follow up• Close
  • 58. Drive Consumer TrafficEvolution Strategy Paid Organic SEO & SEM
  • 59. Drive Consumer TrafficEvolution Strategy Paid Organic SEO & SEM
  • 60. Good SEO = TimelessEvolution Strategy
  • 61. SEO Tips• Evolution: From link trading to link bating• Viable strategies for generating links to your real estate site: • Social News, Social Bookmarking, Social Networks, Social Groups• Choose one strategy… and only one
  • 62. Good SEMEvolution Strategy
  • 63. Step #2• Drive Traffic• Self-identify• Follow up• Close
  • 64. Home Search Email Newsletters Lead Capture
  • 65. Step #3• Drive Traffic• Self-identify• Follow up• Close
  • 66. Asking for BizPhone Email
  • 67. Step #4• Drive Traffic• Self-identify• Follow up• Close
  • 68. Strategy #2: Sphere Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  • 69. Building Your SphereBlog Gist Facebook
  • 70. Blogging
  • 71. Educational
  • 72. Expert
  • 73. Interviews
  • 74. Opinions
  • 75. Update
  • 76. Market Conditions
  • 77. Informative
  • 78. Events
  • 79. Humor
  • 80. Photos
  • 81. Links
  • 82. Listings
  • 83. Listings
  • 84. Plagiarism
  • 85. Self-serving
  • 86. Attacks
  • 87. Exceptions
  • 88. Strategy #3: Hybrid Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  • 89. Review• Baseline• Mechanics of Websites• WordPress• Strategy
  • 90. Interesting vs. Interested
  • 91. http://4realz.net Twitter: @tyr