WordPress Websites that work

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Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP

Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.

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  • Wish I could offer a complete DIY kit, but your strategy is really gonna depend on you knowing what you’re trying to accomplish. \n\n \n \n\n \n \n\n Source: \n \n http://www.flickr.com/photos/rock_alien/2192853145/\n \n \n \n\n \n
  • WordPress Websites that work

    1. 1. Websites that Work by Dustin Luther (@tyr)
    2. 2. One Strategy that will work for everyone…
    3. 3. One Strategy that will work for everyone… Doesn’t exist
    4. 4. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
    5. 5. Baseline4 Keys Factors: 1. Proud of It 2. Dynamic Content 3. Lead Capture 4. Ability to Prospect
    6. 6. Proud of your site
    7. 7. Dynamic Content
    8. 8. Home Search Email Newsletters Lead Capture
    9. 9. Ability to Prospect
    10. 10. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
    11. 11. Front-End Design
    12. 12. Front-End Home Search/IDX
    13. 13. Front-End Pages/Posts
    14. 14. Front-End Widgets
    15. 15. Back-EndUpdate Articles
    16. 16. Back-EndChange Theme
    17. 17. Back-End Add Plugins
    18. 18. SimplePublish
    19. 19. Simple1 Publish
    20. 20. Simple2Publish
    21. 21. Simple 3Publish
    22. 22. Simple 4Publish
    23. 23. SimpleEmail
    24. 24. Simple1 Email
    25. 25. Simple 2Email
    26. 26. Simple3 Email
    27. 27. Simple 4Email
    28. 28. Simple5 Email
    29. 29. Email to the World
    30. 30. TextAlready Doing It!
    31. 31. Example
    32. 32. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
    33. 33. Why WordPress?
    34. 34. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.
    35. 35. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.
    36. 36. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.• Beautiful, fully functional, SEO- friendly sites
    37. 37. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.• Beautiful, fully functional, SEO- friendly sites• HUGE developer community
    38. 38. Example Plugins
    39. 39. RelevantGreat SEO
    40. 40. RelevantGreat SEO
    41. 41. RelevantGreat SEO
    42. 42. Why Not WordPress
    43. 43. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors
    44. 44. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.
    45. 45. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.• Time consuming
    46. 46. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.• Time consuming• Good support is hard to find
    47. 47. WordPress Tips• Try it out first: • http://wordpress.com• If online marketing is for you: • Hire a WP expert for hosting & support • Get, and use, a great home search • Upgrade
    48. 48. Online Training Course• Week 1: Writing a Blog Post• Week 2: Using Photos, Videos and Links• Week 3: Creating Landing Pages• Week 4: Facebook Basics• Week 5: Twitter Basics
    49. 49. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
    50. 50. Source of Clients?Referrals? Direct to Consumer?
    51. 51. Source of Clients?Referrals? Direct to Consumer?
    52. 52. Agent Biz Cycle (ABC)Community Sphere Consumers Clients Prospects
    53. 53. Agent Biz Cycle (ABC) CommunitySphereBuilding Sphere Consumers Clients Prospects
    54. 54. Agent Biz Cycle (ABC) Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects
    55. 55. Agent Biz Cycle (ABC) Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
    56. 56. Strategy #1: Consumers Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
    57. 57. Steps• Drive Traffic• Self-identify• Follow up• Close
    58. 58. Drive Consumer TrafficEvolution Strategy Paid Organic SEO & SEM
    59. 59. Drive Consumer TrafficEvolution Strategy Paid Organic SEO & SEM
    60. 60. Good SEO = TimelessEvolution Strategy
    61. 61. SEO Tips• Evolution: From link trading to link bating• Viable strategies for generating links to your real estate site: • Social News, Social Bookmarking, Social Networks, Social Groups• Choose one strategy… and only one
    62. 62. Good SEMEvolution Strategy
    63. 63. Step #2• Drive Traffic• Self-identify• Follow up• Close
    64. 64. Home Search Email Newsletters Lead Capture
    65. 65. Step #3• Drive Traffic• Self-identify• Follow up• Close
    66. 66. Asking for BizPhone Email
    67. 67. Step #4• Drive Traffic• Self-identify• Follow up• Close
    68. 68. Strategy #2: Sphere Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
    69. 69. Building Your SphereBlog Gist Facebook
    70. 70. Blogging
    71. 71. Educational
    72. 72. Expert
    73. 73. Interviews
    74. 74. Opinions
    75. 75. Update
    76. 76. Market Conditions
    77. 77. Informative
    78. 78. Events
    79. 79. Humor
    80. 80. Photos
    81. 81. Links
    82. 82. Listings
    83. 83. Listings
    84. 84. Plagiarism
    85. 85. Self-serving
    86. 86. Attacks
    87. 87. Exceptions
    88. 88. Strategy #3: Hybrid Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
    89. 89. Review• Baseline• Mechanics of Websites• WordPress• Strategy
    90. 90. Interesting vs. Interested
    91. 91. http://4realz.net Twitter: @tyr

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