20X Effect Social Media ROI measurement method by 3sixty.com based on a true engagement strategy.

1. 3sixtycom -- www.3sixtycom.gr – info@3sixtycom - +30 211 8000 360
SOCIAL MEDIA AGENCY
WEB TV

3. What social media really are?

6. Reach – Reach – Reach
Reach is a Key Factor when measuring ROI in Social Media.

7. Reach – Reach – Reach
Back to basics: We Reach our Likers in Facebook using Posts!
One of the most “Famous” status update that a Page post is “Good morning”.

8. In it’s Official Page,
Disney wants to post
“Good morning”.
Using this pic and just
writing “Good Morning
is a way...
but something’s
missing...

9. Disney says “Good morning” in its official Facebook Page with a unique way which
gives the opportunity to communicate one of its values… “Keep Dreaming”!
This results in much more engagement!

10. Disney’s post celebrating
the begging of the new
month is following the
same Concept.

11. All the posts are about the company’s values, not just famous frames of it’s movies...

12. All the posts are about the
company’s values, not just
famous frames of it’s
movies...

14. The best part of our day
In Greece, Flocafe are the biggest coffee chain and their motto is:
The best part of our day!
We share Flocafe’s Values in Social Media!

15. True: great products!
Concept : “I enjoy Delicious Products”
“Chocolate. I want
chocolate…” is the copy that
accompanies the product’s
picture.

16. True: great products!
Concept : “Enjoy Delicious Products”
“Yes... Yes!!! I want a dessert!!!”

17. True: best baristas
Concept : “Coffee Art”
Beloved “couple”!

18. True: the best place of the town!
Concept : “Café with view”
“Café with view @ Fontana di Trevi,
Rome!”

19. True: we are famous!
Concept : “Famous café”
“The famous Café Greco in Rome was
established in 1760 by a Greek!
It was Nietzsche’s, Goethe’s and Pope Leo
XIII’s favourite café!”

20. True: unique atmosphere
Concept : “Moments”
“Winter moments...”

21. ENGAGEMENT!!!

22. ENGAGEMENT!!! A good Concept when Posting
results in higher engagement.

23. ENGAGEMENT!!! A good Concept when Posting
results in higher engagement.

24. ENGAGEMENT!!!

25. Engagement = Free Impressions!

26. 10/2012
Organic + Viral Reach: 394.455
Likers: 6.271
62
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!
We have tested the 20X
Effect in various
Facebook Pages from
2.000 to 220.000 Likers!

27. 11/2012
Organic + Viral Reach: 274.612
Likers: 8.245
33
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

28. 12/2012
Organic + Viral Reach: 638.332
Likers: 11.924
53
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

29. 01/2013
Organic + Viral Reach: 300.401
Likers: 12.062
25
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

30. 10/2012
Organic + Viral Reach: 2.536.386
Likers: 96.750
26
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

31. 11/2012
Organic + Viral Reach: 2.688.278
Likers: 105.969
25
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

32. 12/2012
Organic + Viral Reach: 4.011.464
Likers: 115.520
34
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

33. 01/2013
Organic + Viral Reach: 2.677.510
Likers: 119.539
22
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

34. 12/2012
Organic + Viral Reach: 231.278
Likers: 8.659
26
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

35. 01/2013
Organic + Viral Reach: 226.018
Likers: 9.559
23
Let’s divide Free
impressions (Organic
+ Viral Reach) by the
total Likers of a page.
That gives us a KPI.
Having an engaged
Page can give you at
least 20 times the
number of your likers
in Free impressions.
That’s what we call at
3sixty.com the
20X Effect!

37. In a10 months period you can get impressive results!
29.000.000 Free Impressions!
(Organic + Viral)
Free Impressions give us a significant ROI in Social Media.
*Page with an average of 85.000 Likers

38. Social Media Professionals

39. We will be happy to…engage!
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