“There is some serious stuff happening in the world and one of my
best friends just had a baby and another one just took the best
photo of his homemade cupcakes and what we have come to
realize is people care about those things more than sushi porn.”
Brandon McCormick, Facebook representative
App installs in first week following breakup letter:
[app installs from all 2013 paid Facebook ad campaigns combined] x 1.75
Email opening rate after EAT24 closed their Facebook page:
[opening rate when EAT24 had their page: 20%] x 2
Since we deleted our Facebook, we’ve seen a huge increase in open rate,
more replies, and more sign ups. Breaking up with Facebook
was the best marketing move we made all year.
80% of the Belgian online population watches online video.
VINK - Dentsu Aegis Network
If broadcasts move to online, so will advertising.
And why are we still using a marketing plan
that focuses on a particular product or audience at a certain time?
Consumers are driven by their needs and requirements as they arise
and they expect to be able to access content that satisfies them immediately.
James McDavid, Luca S. Paderni and Emily Kwan – Forrester
Location by Ricardo Moreira from The Noun Project
Gold by Eli Ratner from The Noun Project
Cloud Download by P.J. Onori from The Noun Project
Bomb by Edward Boatman from The Noun Project
Smartphone by George Agpoon from The Noun Project
Question by Jessica Lock from The Noun Project
Television by Elena Canton from The Noun Project
Flip Camera by Diego Naive from The Noun Project
Magic Lamp by Randall Barriga from The Noun Project
Monitor by Sven Gabriel from The Noun Project
Soccer Field by Erik Wagner from The Noun Project
Ballot Box by Nicolas Ramallo fromThe Noun Project