Social Media Search Signals For SEO - Pubcon Vegas 2011

Global Social Media Signals For SEO Presented by: Joe Hall - 22Media.com

Brief History of Social Search Signals

Brief History of Social Search Signals 2004 – First Personalized Social Search

Brief History of Social Search Signals 2004/2009 – Yahoo introduces TrustRank.

Brief History of Social Search Signals 2005 – Yahoo Integrates MyWeb as Personalize Search

Brief History of Social Search Signals 2006 – Yahoo files for patent that uses “user” annotations as anchor text to create a “ Social” TrustRank.

Brief History of Social Search Signals 2008 – Yahoo files for patent that rates user generated content, referred to as AuthorRank. Patent granted in 2009.

Brief History of Social Search Signals 2009 – Twitter explodes.

Brief History of Social Search Signals 2009 – Facebook's annual growth over 200%

Brief History of Social Search Signals October 2009 – Google Launches Personalized Social Search

Brief History of Social Search Signals December 2009 – Google Launches Real Time Search Results Photo credit - SearchEngineLand.com

Brief History of Social Search Signals December 2010 – Google/Bing admit in interview with SearchEngineLand.com that they are both using Twitter and Facebook data for signals.

Brief History of Social Search Signals April 2011 – SEOmoz.org releases data showing high correlations of Facebook shares and rankings.

Brief History of Social Search Signals May 2011 – Facebook Busted by bloggers for a secret PR smear aimed at Google. Google, "may be improperly using data they have scraped about Facebook users." - Facebook

Brief History of Social Search Signals June 2011 – SMX Advanced – Matt Cutts from Google denies that Google uses Facebook data. Almost reversing what Google said in December 2010.

Brief History of Social Search Signals June 2011 – Google+ launches in beta.

Brief History of Social Search Signals July 2011 – Google does not renew its deal with Twitter. Google's Real Time Search dies.

Two Types of Social Search Signals Personalized Social Search Signals Global Social Search Signals

Per sonalized Social Search Signals Powered by Google's Social Graph. Ranks content based on social connections. Highly influenced by quantity.

How To Game Per sonalized Social Search Target Sub Groups Facebook groups Google+ Circles Niche Twitter Influencers

Global Social Media Search Signals How is Social Media affecting global rankings?

Global Social Media Search Signals Caveats: This is mostly educated speculation. Fluctuating significance. Links are still the precursor to rankings .

Global Social Media Search Signals Different Types of Social Media Content Consumption Symmetrical Consumption Asymmetrical Consumption

Global Social Media Search Signals Symmetrical Content Consumption: PROS & CONS CON: Hard to measure influence. PRO: Basic quantitative metrics.

Global Social Media Search Signals Asymmetrical Content Consumption: PROS & CONS CON: No basic quantitative metric. PRO: Easy to measure influence.

Global Social Media Search Signals Content Consumption: PROs Recap “ Asymmetrical” PRO: Easy to measure influence. “ Symmetrical” PRO: Basic quantitative metrics.

Global Social Media Search Signals Asymmetrical-Authority (Twitter Follower Ratios) Symmetrical-Quantitative (Facebook Likes) AWESOME SOCIAL RANKINGS

Global Social Media Search Signals But Google has a problem...

Global Social Media Search Signals But Google has a problem... They don't own social data.

Global Social Media Search Signals

Global Social Media Search Signals Google+ is perfect for harvesting social signals. Symmetrical – Quantitative Metrics Asymmetrical - Measure Authority

Global Social Media Search Signals Asymmetrical – Authority Metrics Symmetrical – Quantitative Metric AWESOME SOCIAL RANKINGS (that Google owns)

Gaming Social Media Signals

Gaming Social Media Signals Encourage dialog to drive signals.

Gaming Social Media Signals Encourage content sharing to build authority.

Gaming Social Media Signals Buy your love. + RISK/STRATEGY = There is a market place for every metric, you just have to look in the right spots.

Social Media Search Signals Take aways. Maximize Authority and Quantitative Metrics Use mainstream networks to bolster existing SEO efforts.

THANK YOU FOR LISTENING @JoeHall [email_address] 22media.com

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Social Media Search Signals For SEO - Pubcon Vegas 2011

by 22 Media LLC on Nov 12, 2011

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Social Media Search Signals For SEO - Pubcon Vegas 2011 Presentation Transcript