1. Akvo
Social Media Analysis
HUSKY COMMUNICATIONS
2021/5/19

2. IncreaseBrand
Awarenessand
Engagement
Beginning
of April
End of
April
Current
Day
LinkedIn 2,161 2,183 2,219
Facebook 2,222 2,389 2,384
Twitter 2,216 2,220 2,225
Metrics to measure brand awareness:
•Follower count
•Reach of social media posts
•Mentions, shares, RT’s
Goal #1

3. HubSpot Analytics
Northeastern University Campaign
March 19 - April 17
April 18 - May 17

4. HubSpot Analytics
Northeastern University Campaign
March 19 - April 17
April 18 - May 17

5. DriveTrafficto
Website
Goal #2

6. Build acommunity
oflike-minded
individuals/groups
whereAkvoisseen
asathought-
leader
Goal #3
Examples of new followers

7. WhatWeLearned
Types of Content & Platform
Timing
Days of the Week
Mornings worked well. We published around ~ 11:00 AM CEST
Friday Apr. 23:
95 clicks, 5 interactions
Friday Apr. 30:
88 clicks, 3 interactions
Friday May, 7:
159 clicks, 5 interactions
Friday May 14:
167 clicks, 4 interactions
What was retweeted, shared, most popular
Twitter performed the best
 Data 4 dev hashtag
 Content tied to
micro-holidays
 Sustainable farming /small
holder farms
 Collaborations with other organizations
 Akvo stories
Twitter posts did well on Thursdays & Fridays

8. ProposedNext
Steps
 Utilize the calendar template for
future months
 Continue to incorporate “micro” and
national holidays
 Maintain the frequency of posting
 Based on our observations, mornings
are best
 Encourage employee advocacy
 Hashtags
 Use hashtags to highlight key
industry words in caption as well as
hashtags at the end (such as
#data4dev)
 For example: #data #farmer
 Locations and organizations
 @unicef, #Indonesia

9. THANK YOU