Presentation on “Perceptual study on satisfaction level of LSE Securities Ltd customer in Ludhiana” Presented By ANGAD KUM...
CAPITAL MARKET The Capital Market is the market for securities, where companies and the government can raise long term fun...
CAPITAL MARKET SEGMENT <ul><li>PRIMARY </li></ul><ul><li>SECONDARY </li></ul>
Introduction of Stock Exchange <ul><li>Stock exchange are provide platform for buying and selling of securities as which i...
Functions of stock Exchange <ul><li>To protect the interest of investor. </li></ul><ul><li>To encourage the people for inv...
Who gain from Stock Exchange <ul><li>Investor </li></ul><ul><li>Broker </li></ul><ul><li>Company </li></ul><ul><li>Economy...
Stock Exchanges in India <ul><li>Non-Regional Stock Exchanges – 2 </li></ul><ul><li>BSE and NSE </li></ul><ul><li>Regional...
Cont. <ul><li>During the years 2008 to 2010 there are 3 stock Exchanges which are derecognized by SEBI; </li></ul><ul><li>...
Introduction of the LSE <ul><li>The Ludhiana Stock Exchange Limited was established by Sh. S.P. Oswal of Vardhman Group an...
Cont. <ul><li>Vision of LSE –  </li></ul><ul><li>“ To maximize the satisfaction level of its customers.” </li></ul><ul><li...
Work Profile of LSE
Board of Director of LSE Sr. No. Name of the Director Designation 1 Sh. Padam Prakash Kansal Chairman and Shareholder Dire...
ORGANIZATIONAL CHART OF LUDHIANA STOCK EXCHANGE
SWOT Analysis <ul><li>Strengths:- </li></ul><ul><li>It has a good infrastructure for the Capital Market activities which i...
Contd… <ul><li>Opportunities: - </li></ul><ul><li>These days various companies are coming up with IPO’s which influence mo...
Introduction of LSE Securities  Ltd. <ul><li>LSE Securities Ltd., was incorporated in 07th January, 2000. </li></ul><ul><l...
Objective of LSE securities Ltd. <ul><li>“ The objective of the LSESL is to enhance business and investment opportunities ...
Features of LSE securities Ltd. <ul><li>First 100% subsidiary of any Regional stock exchange. </li></ul><ul><li>Provides D...
Work profile of the LSE securities Ltd. Board of  Directors 1 Chairman 1 vice Chairman 3 From Broker Member 5 Public inter...
Board of Director of LSE securities ltd. Sr. No. Name of the Director Designation 1 Sh. Anurag Arora Chairman 2 Sh. Vishal...
DEPARTMENT OF LUDHIANA STOCK EXCHANGE Departments HOD Depositary Department Mr. Viney Mahajan KYC Department Ms. Sonia Mak...
Trend analysis of Net Profit
Trend Analysis of Earning Per share
Introduction of the Project
Depository A depository is an organization which holds securities of investors in electronic form at the request of the in...
CONSTITUENTS OF DEPOSITORY SYSTEM 1.The Depository Participant 2.The Beneficial Owner/Investor 3.The issuer 4.The Depository
Depository in india <ul><li>National Securities Depository Ltd. - NSDL - Having 95 Cr. Demat A/c as on 31-03-2010 - 300 DP...
FACILITIES OFFERED BY DEPOSITORY SYSTEM:   <ul><li>Dematerialization </li></ul><ul><li>Rematerializations </li></ul><ul><l...
Dematerialization process
Rematerialization Electronic Form  -> Physical Securities
Initial public offer
Title of the Project <ul><li>Perceptual study on satisfaction level of LSE Securities  Ltd customer in Ludhiana </li></ul>
Objective of the Project <ul><li>To understand the attitude and perception of investors of LSE SECURITIES LTD towards the ...
Research Methodology <ul><li>Research Designs  - descriptive . </li></ul><ul><li>Data collection method  -Primary and seco...
<ul><li>Sample Techniques - Convenience sampling techniques was used to get the questionnaire filled from investors of Lud...
Limitations of the study; <ul><li>Time constraint </li></ul><ul><li>Biasness </li></ul><ul><li>Data collection </li></ul>
DATA ANALYSIS AND INTERPRETATION
Graph 4.1(Number of respondents investing in capital markets)   N =(110)
  Graph4.2 ( No. of years holding & trading in LSE securities ltd)    N=(100)
4.3 Graph showing the source in which the information is available
4.4Graph showing in which form holding securities
  4.5 (Graph showing the degree of securities in Demat Account)
4.6. Graph showing the most preferred DP Product
4.7.Graph showing the attribute of services influences the investors
4.8.Graph showing the Value-added services provided by LSE securities  ltd
4.9. Graph showing At what time interval, providing Demat A/C holding statement
4.10 how satisfying LSE securities Ltd  is in terms of account opening & maintence charges
4.11 Graph showing how satisfying LSE securities Ltd  is in terms of account Holding statement
4.12 .Graph showing how satisfying LSE securities Ltd  is in terms of brokerage charges
4.13 Graph showing how satisfying LSE securities Ltd  is in terms of  Hardware & software  
4.14.Graph showing how satisfying LSE securities Ltd  is in terms of  Value added Services
4.15.Graph showing how efficient & effective the DP services of  LSE securities ltd compared to other depository service p...
4.16 . Graph showing how effective the LSE securities ltd  in settling the stock.   
Findings <ul><li>  </li></ul><ul><li>Out of the entire DP holders 20 of them trading in 3-6 years, 30% are 3-6 years, 20% ...
Contd… <ul><li>The respondents gave most interest to SafeReturns provided and quality of service, only some as Market upda...
Contd… <ul><li>The survey indicates majority of respondents are satisfied in terms of Infrastructure, hardware and softwar...
Recommendations & suggestion  <ul><li>Value Dematerialization plays a major role in influencing DP holders there must be i...
<ul><li>Conclusion </li></ul>
Thanks
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  1. 1. Presentation on “Perceptual study on satisfaction level of LSE Securities Ltd customer in Ludhiana” Presented By ANGAD KUMAR MBA 2A
  2. 2. CAPITAL MARKET The Capital Market is the market for securities, where companies and the government can raise long term funds. The capital market includes the stock market and the bond market. Financial regulators ensure that investors are protected against fraud
  3. 3. CAPITAL MARKET SEGMENT <ul><li>PRIMARY </li></ul><ul><li>SECONDARY </li></ul>
  4. 4. Introduction of Stock Exchange <ul><li>Stock exchange are provide platform for buying and selling of securities as which include bonds, shares, debenture, commercial paper, NSC commodities etc. </li></ul>
  5. 5. Functions of stock Exchange <ul><li>To protect the interest of investor. </li></ul><ul><li>To encourage the people for invest their saving. </li></ul><ul><li>Mobilizing savings for investment </li></ul><ul><li>Raising capital for businesses </li></ul><ul><li>Barometer of the economy </li></ul>
  6. 6. Who gain from Stock Exchange <ul><li>Investor </li></ul><ul><li>Broker </li></ul><ul><li>Company </li></ul><ul><li>Economy and Country </li></ul>
  7. 7. Stock Exchanges in India <ul><li>Non-Regional Stock Exchanges – 2 </li></ul><ul><li>BSE and NSE </li></ul><ul><li>Regional Stock Exchanges – 19 </li></ul><ul><li>Out of 19 there are 8 stock exchanges have been granted permanent reorganization and rest of them have been valid for 5 years </li></ul>
  8. 8. Cont. <ul><li>During the years 2008 to 2010 there are 3 stock Exchanges which are derecognized by SEBI; </li></ul><ul><li>Magadh Stock Exchange </li></ul><ul><li>Hyderabad Stock Exchange </li></ul><ul><li>Saurashtra hutch Stock Exchange </li></ul>
  9. 9. Introduction of the LSE <ul><li>The Ludhiana Stock Exchange Limited was established by Sh. S.P. Oswal of Vardhman Group and Sh. B.M. Munjal of Hero Group, leading industrial luminaries, to fulfill a vital need of having a Stock Exchange in the region of Punjab, Himachal Pradesh, Jammu & Kashmir and Union Territory of Chandigarh. LSE was actually introduced in 17 April 1981 but it was fully established in 1983. </li></ul>
  10. 10. Cont. <ul><li>Vision of LSE – </li></ul><ul><li>“ To maximize the satisfaction level of its customers.” </li></ul><ul><li>Mission of LSE - </li></ul><ul><li>“ To provide DP services to its clients and facilitate its broker i.e. LSE SECURITIES LTD. & sub –brokers at LSE (These are like broker for LSE securities), for trading purposes.” </li></ul>
  11. 11. Work Profile of LSE
  12. 12. Board of Director of LSE Sr. No. Name of the Director Designation 1 Sh. Padam Prakash Kansal Chairman and Shareholder Director 2 Sh. Joginder Kumar Vice-Chairman and Shareholder Director 3 Sh. Sanjay Anand Trading Member Director 4 Sh. T.S. Thapar Trading Member Director 5 Sh. Sunil Gupta Trading Member Director 6 Dr. Ravinder Nath Sethi Shareholder Director 7 Sh. Ashok Kumar Shareholder Director 8 Sh. Satish Nagpal Shareholder Director 9 Sh. Varun Chabra Shareholder Director 10 Sh. Ashwani Kumar Public Interest Director 11 Dr. Raj Singh Public Interest Director 12 Sh. Ved Prakash Gaur Public Interest Director 13 Ms. Pooja M. Kohli Executive Director (Officiating)
  13. 13. ORGANIZATIONAL CHART OF LUDHIANA STOCK EXCHANGE
  14. 14. SWOT Analysis <ul><li>Strengths:- </li></ul><ul><li>It has a good infrastructure for the Capital Market activities which include a multi-storyed, centrally air conditioned building situated in the hub of the city i.e. Feroze Gandhi Market. </li></ul><ul><li>The turnover of their subsidiary is the highest amongst all the subsidiaries of Regional Stock Exchanges in India. </li></ul><ul><li>Weakness: - </li></ul><ul><li>It has less no. of branches in Punjab </li></ul><ul><li>It should not hire more young talented staff in this competitive era . </li></ul>
  15. 15. Contd… <ul><li>Opportunities: - </li></ul><ul><li>These days various companies are coming up with IPO’s which influence more people with new investments. </li></ul><ul><li>Investor Awareness Campaign services of LSE Securities are good. </li></ul><ul><li>Investors are becoming more and more professional which leads to healthy Growth. </li></ul><ul><li>Threat: - </li></ul><ul><ul><li>Tough Competition as private investment agencies are in the market. </li></ul></ul>
  16. 16. Introduction of LSE Securities Ltd. <ul><li>LSE Securities Ltd., was incorporated in 07th January, 2000. </li></ul><ul><li>LSE SECURITIES LIMITED (LSESL) is a subsidiary of the Ludhiana Stock Exchange Limited under the policy formulated by the Securities and Exchange Board of India (SEBI) for “Revival of Small Stock Exchanges”. </li></ul><ul><li>LSESL is a Trading-cum-Clearing member in the capital market. </li></ul><ul><li>Incorporation of LSE COMMODITIES TRADING SERVICES LTD., a subsidiary of LSE. Securities ltd </li></ul>
  17. 17. Objective of LSE securities Ltd. <ul><li>“ The objective of the LSESL is to enhance business and investment opportunities for the investors and members of Ludhiana Stock Exchange at large, through innovative products by encompassing a variety of activities related to the capital market .” </li></ul>
  18. 18. Features of LSE securities Ltd. <ul><li>First 100% subsidiary of any Regional stock exchange. </li></ul><ul><li>Provides D/P service of NSDL and CSDL. </li></ul><ul><li>Provides Platform for Trading in capital market. </li></ul><ul><li>More than 40000 clients </li></ul><ul><li>The company has 295 sub-brokers </li></ul>
  19. 19. Work profile of the LSE securities Ltd. Board of Directors 1 Chairman 1 vice Chairman 3 From Broker Member 5 Public interest Director 1 from LSE 1 CEO cum Director
  20. 20. Board of Director of LSE securities ltd. Sr. No. Name of the Director Designation 1 Sh. Anurag Arora Chairman 2 Sh. Vishal Goomber Vice-Chairman 3 Sh. Jatinder Garg Member Director 4 Sh. M.S. Sarna Member Director 5 Sh. Lalit Kishore Member Director 6 Sh. Susheel Bhakoo Public Representative Director 7 Sh. Vijay K. Bansal Public Representative Director 8 Dr. Prem Kumar Public Representative Director 9 Dr. Anil Angrish Public Representative Director 10 Sh. Pawan K. Garg Public Representative Director 11 Ms. Pooja M. Kohli LSE Representative Director 12 Mr. Rajesh K. Sharma CEO Cum Director
  21. 21. DEPARTMENT OF LUDHIANA STOCK EXCHANGE Departments HOD Depositary Department Mr. Viney Mahajan KYC Department Ms. Sonia Makkar Clearing Department Mr. Vipun Goyal Margin Department Mr. Rajinder Pal Singh Account 1 Department Mr. Ram Ji Account 2 Department Mr. Ravinder Saini Surveillance Department Ms. Paramjeet Kaur IT Department Mr. Madhur Gupta Personnel Department Ms. Pooja Sharma
  22. 22. Trend analysis of Net Profit
  23. 23. Trend Analysis of Earning Per share
  24. 24. Introduction of the Project
  25. 25. Depository A depository is an organization which holds securities of investors in electronic form at the request of the investors through a registered Depository Participant.  It also provides services related to transactions in securities.
  26. 26. CONSTITUENTS OF DEPOSITORY SYSTEM 1.The Depository Participant 2.The Beneficial Owner/Investor 3.The issuer 4.The Depository
  27. 27. Depository in india <ul><li>National Securities Depository Ltd. - NSDL - Having 95 Cr. Demat A/c as on 31-03-2010 - 300 DPs in India </li></ul><ul><li>Central Depository Services Ltd. - CDSL - Having 65 lacks Demat A/c as on 31-03-2010 - 500 DPs in India </li></ul>
  28. 28. FACILITIES OFFERED BY DEPOSITORY SYSTEM: <ul><li>Dematerialization </li></ul><ul><li>Rematerializations </li></ul><ul><li>Electronic settlement of trade </li></ul><ul><li>Electronic credit of securities allotted in public, rights and bonus issue. Pledging or hypothecation of dematerialized securities </li></ul><ul><li>.Freezing of demat account. </li></ul>
  29. 29. Dematerialization process
  30. 30. Rematerialization Electronic Form -> Physical Securities
  31. 31. Initial public offer
  32. 32. Title of the Project <ul><li>Perceptual study on satisfaction level of LSE Securities Ltd customer in Ludhiana </li></ul>
  33. 33. Objective of the Project <ul><li>To understand the attitude and perception of investors of LSE SECURITIES LTD towards the Depository. </li></ul><ul><li>To ascertain the factor affecting satisfaction of customer regarding the service of LSE SECURITIES LTD </li></ul>
  34. 34. Research Methodology <ul><li>Research Designs - descriptive . </li></ul><ul><li>Data collection method -Primary and secondary source of data was used for data collection. </li></ul><ul><li>Universe - all investors of Stock Exchanges. </li></ul><ul><li>Population - all investor of Ludhiana. </li></ul><ul><li>Sample Unit - included an investor of Ludhiana. </li></ul><ul><li>Sample Size - 100 </li></ul>
  35. 35. <ul><li>Sample Techniques - Convenience sampling techniques was used to get the questionnaire filled from investors of Ludhiana. </li></ul>
  36. 36. Limitations of the study; <ul><li>Time constraint </li></ul><ul><li>Biasness </li></ul><ul><li>Data collection </li></ul>
  37. 37. DATA ANALYSIS AND INTERPRETATION
  38. 38. Graph 4.1(Number of respondents investing in capital markets) N =(110)
  39. 39. Graph4.2 ( No. of years holding & trading in LSE securities ltd) N=(100)
  40. 40. 4.3 Graph showing the source in which the information is available
  41. 41. 4.4Graph showing in which form holding securities
  42. 42.   4.5 (Graph showing the degree of securities in Demat Account)
  43. 43. 4.6. Graph showing the most preferred DP Product
  44. 44. 4.7.Graph showing the attribute of services influences the investors
  45. 45. 4.8.Graph showing the Value-added services provided by LSE securities ltd
  46. 46. 4.9. Graph showing At what time interval, providing Demat A/C holding statement
  47. 47. 4.10 how satisfying LSE securities Ltd is in terms of account opening & maintence charges
  48. 48. 4.11 Graph showing how satisfying LSE securities Ltd is in terms of account Holding statement
  49. 49. 4.12 .Graph showing how satisfying LSE securities Ltd is in terms of brokerage charges
  50. 50. 4.13 Graph showing how satisfying LSE securities Ltd is in terms of Hardware & software  
  51. 51. 4.14.Graph showing how satisfying LSE securities Ltd is in terms of Value added Services
  52. 52. 4.15.Graph showing how efficient & effective the DP services of LSE securities ltd compared to other depository service provider
  53. 53. 4.16 . Graph showing how effective the LSE securities ltd in settling the stock.  
  54. 54. Findings <ul><li>  </li></ul><ul><li>Out of the entire DP holders 20 of them trading in 3-6 years, 30% are 3-6 years, 20% are 6-9 years, 10% are above 9 years. This indicates the popularity of the organization in the last 6 years, during which time 60% of the existing members are trading from </li></ul><ul><li>  </li></ul><ul><li>From the analysis part it shows the most preferred DP product is Equity It shows that the Interest of the investors would be Equity which has high risk and high returns. This is substantiated the fact that maorty of the holders are interested to invest in Equity & Mutual Funds and other investments are distributed as Bonds, Broking and Insurance. </li></ul><ul><li>  </li></ul><ul><li>From the survey it is noted that the best method of spreading information seems to be word of mouth , which draws the interest of investors better than any other media </li></ul>
  55. 55. Contd… <ul><li>The respondents gave most interest to SafeReturns provided and quality of service, only some as Market updates. </li></ul><ul><li>Therefore it is essential for the company to give more priority about Safety and Security and returns. </li></ul><ul><li>Though the Equity shares has got the highest risk, the investors are willing to take risk by investing in Equity shares for higher returns since the LSE Securities is doing well.  </li></ul><ul><li>It is noted from the survey the Value-added services provided byLSE Securities Ltd is through Online transaction updates.& portfolio update </li></ul>
  56. 56. Contd… <ul><li>The survey indicates majority of respondents are satisfied in terms of Infrastructure, hardware and software installed account opening and maintence charge for serving clients. </li></ul><ul><li>  </li></ul><ul><li>The services provided by the LSE Securities Ltd are better when compared to other financial institutions. </li></ul><ul><li>  </li></ul><ul><li>The survey indicates that the investors are more safe and secured from the demat in securities </li></ul>
  57. 57. Recommendations & suggestion <ul><li>Value Dematerialization plays a major role in influencing DP holders there must be increased effort in promoting enhanced services involving security and safety.  </li></ul><ul><li>To encourage the existing and prospective shareholders good returns must be ensured in addition to security and safety.  </li></ul><ul><li>The Investors taken interest in Equity shares LSE SECURITIES LTD should provide frequent updates on the web relating to Equity share trading movement. </li></ul><ul><li>LSE securities provide more added service a mobile sms alerts etc. </li></ul>
  58. 58. <ul><li>Conclusion </li></ul>
  59. 59. Thanks

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