Acknowledgement I would like to express my special thanks of gratitude to my teacher ……………….....as well as our principal ……………………who gave me the golden opportunity to do this wonderful project on the topic MNC, TATA MOTORS, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time. I am making this project not only for marks but to also increase my knowledge . THANKS AGAIN TO ALL WHO HELPED ME.
What are MNC’s? MNC’s are huge industrial organizations which extend their industrial and marketing operations through a network of their branches or their Majority Owned Foreign Affiliates. MNC’s are also know as Transnational Corporation (TNC’s).
Features of MNC Big size Huge intellectual capital Operates in many countries Large number of customer Large number of competitors Structured way of decision making
Advantages of MNC’s MNC’s have become vehicles of technology to the developing countries Greater employment and career opportunities are provided by these MNC’s. MNC’s make commendable contribution to inventions and innovations in the host country. Practice of MNC’s bring to the host country, the latest technique in the field of management. Varity of goods and services produced for local customers.
Disadvantages of MNC’s MNC’s create monopolies in the market and eliminate local competitors. MNC’s may create depletion of resources due to its continues use by these overseas companies. MNC’s generally carry out their R&D in their home country and supply to the host country. MNC’s generally import huge raw materials due to its continuous use by these overseas companies.
Introduction On TTM Founded : 1945 Founder : JRD Tata Headquarters : Mumbai,india key people : RatanTata,chairman Parent : Tata Group Subsidiaries : Jaguar and land rover Products :automobiles and engines Revenue :Rs.70,938.85 crores(2008-09) Net profit :Rs.1001.26 crores(2008-09)
History Started in 1945 in Mumbai, India. Original production was on locomotives. 1954 First car rolled off of the assembly line. Tata’s are a family of Indian industrialists and philanthropists. The family founded: Ironworks Steelworks cotton mills hydroelectric-power plants Are of their endeavors have been proved to be crucial to India's industrial development.
History Tata Motors is India’s owns the largest independent company in India. Mercedes and Tata teamed up to create a truck line. First major business deal with another firm. Together both companies started their commercial vehicle operations in 1960. in 1986 the company created and sold the first LCV LCV = light commercial vehicle Was the Tata 407
History Tata Motors decided to pursue joint ventures. Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993. Manufactured a diesel engine that had high horsepower and emitted less harmful chemicals. Began creating new lines in the late 1990’s and early 2000’s: Compressed natural gas buses 1109 vehicle, used for commercial purposes. Ex-series Newly designed LCV called the 207 DI
Products Commercial vehicles Tata Ace Tata TL Tata 407 Ex and Ex2 Tata 709 Ex Tata 809 Ex and Ex2 Tata 909 Ex and Ex2 Tata 1109 Tata 1510/1512 Tata 1610/1616 Tata 1613/1615 Tata 2515/2516 Tata Starbus Tata Globus Tata Marcopolo Bus Tata 3015 Tata 3118 Tata 3516 Tata 4018 Tata 4923 Tata Novus Tata World Truck Tata Novus
Products Military vehicles Tata LSV Tata 2 Stretcher Ambulance Tata 407 Troop Carrier Tata LPTA 713 TC Tata LPT 709 E Tata SD 1015 TC Tata LPTA 1615 TC Tata LPTA 1621 TC Tata LPTA 1615 TC Tata Winger Passenger Mini Bus Military Trucks
Swot Analysis strengths well-known brand with good reputation planned and smart international strategy smart approach in responding to the market demand alliances with key players fast products development ability opportunities new long-awaited products (Nano) government support emerging market high demand for passengers cars at low costs. weaknesses low level of infrastructure lack of experience in certain new sectors threats downturn of the world economy high level of competition sustainability and environmentalism oil rising prices
Tata Motors Inc. Stock TTM NYSE since 2004 $15.84 as of Friday (Yahoo, 2008) Down 8% in last year
Challenges Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet. It has faced controversy over developing the ‘Nano’. Ashok Leyland, Tata's biggest competitor in the Indian heavy commercial vehicle market.
Conclusion Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all –