Unraveling the Mystery of The Circleville Letters.pptx
The Milestone Millennial: Marketing To Millennials Who Spend
1. INTHELAST24HOURS
MILLENNIALS:
MARKETING TO MILLENNIALS WHO SPEND
THE MILESTONE MILLENNIAL
THE MILLENNIAL OPPORTUNITY
“MILESTONE”
MARKET
http://info.shoutlet.com/resources-millennial-marketing-paper.html?utm_source=SocialMediaAnalysis | http://time.com/money/3760300/millennials-myths-wants-desire-goals/
http://www.executiveboard.com/exbd/marketing-communications/iconoculture/millenials/index.page | http://www2.deloitte.com/us/en/pages/manufacturing/articles/2014-gen-y-automotive-consumer-study.html
http://www.millennialmarketing.com/2013/07/new-research-the-millennial-generation-becomes-parents/ | Pew Social Trends: Average Use of Income Survey 2012
http://www.forbes.com/sites/patrickspenner/2014/04/16/inside-the-millennial-mind-the-dos-donts-of-marketing-to-this-powerful-generation-3/ | http://www.entrepreneur.com/article/234531
https://storage.googleapis.com/think-emea/docs/old/digital-drives-auto-shopping_research-studies.pdf | Pew Social Trends Report 2010
http://blog.biakelsey.com/index.php/2013/11/07/biakelsey-consumer-commerce-monitor-ccm-survey-local-shoppers-up-their-multi-channel-savvy-this-holiday-season/
surpassing even baby boomers
of adult consumers
are MILLENNIALS
Millennial shoppers prefer local business websites
as their primary research tool.
CLICK HERE TO LEARN MORE ABOUT MARKETING TO MILLENNIALS.
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$1.4 TRILLION A YEAR
by 2020
Millennials spend
BE FOUND ONLINE WHEN MILESTONE MILLENNIALS ARE
LOOKING TO MAKE THEIR NEXT BIG PURCHASE.
expect to BUY A HOME
this year
5.2M RENTERS
with children
10.8M
HOUSEHOLDS
75%
expect to
PURCHASE/LEASE A CAR
in the next five years
Buy from a local store,
NOT ONLINE
TAKEAWAY
watched a
VIDEO ONLINE
posted a
MESSAGE ONLINE
checked phone
43X A DAY
(on average)
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and local businesses to work together to win local customers.
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