This presentation is relevant to associations, brokers, and agents. All of these entitities want an opportunity to control their local real estate message. Brokers and agents want to reach clients with compelling, trustworthy messages. Associations want their news releases to always be a first resource. By "control" I don't mean spin. Spin is gross. I'm talking about best practices for creating accurate, compelling, actionable information.

1. Show Don’t Tell: Localized Market Metrics Done Right G. Sax ( @ gsax) Director of Communications 10K Research and Marketing

2. Who Am I to Talk? I work for a growing residential real estate analytics company. Current products are provided to REALTOR ® associations, MLSs, brokers. I work for an association.

4. MLS data is the richest, cleanest and most powerful real estate data available. Own your local space. The gold hasn’t been fully mined...yet. “ Local” implies geography but is so much more. It Starts with MLS Data

5. The Seedling

6. Weekly Activity Report

7. Monthly Market Indicators

8. Housing Supply Outlook

9. Local Market Updates

10. Foreclosures & Short Sales

11. Blog and Video

17. Others Telling Our Story

19. Overheard “ Visibility is more important than ability. Secret agents don’t do a lot of business.”

22. Just one of many solutions in the works RIGHT NOW View not just metros but neighborhoods in 2 clicks or less Be elegant and intuitive in your ideas: VISUALS MATTER Comparison shopping, user control, brand capability One-touch sharing through email, blogs, fan pages, tweets Create Your Own “The Thing”

24. YOU REALLY CAN. But if you don’t want to, there are many people ready to help you. You Can Do This HINT, HINT:

25. Thank You for Your Time! www.10kresearch.com G. Sax ( @ gsax) Director of Communications 10K Research and Marketing