Defining Market for 21st Century by Kotler

1. Successful
Marketing
Management

2. The Production Concept
☻Wide availability
☻Inexpensive

3. The Product Concept
☯Quality
☯Performance
☯Innovative features

4. The Selling Concept

5. The Marketing Concept
Finding the right
product for the
your customers

7. Developing Market Strategies
and Plans
✔Identify long-run opportunities

8. Assessing market opportunities
and customer value
☛Monitor market
environment
☛Forecast demand

9. Choosing Value
Target segments
Assess competitors
Develop a positioning strategy

10. Designing Value..

11. ❢Valued products
and services
Deliver and Communicate Value
❢Identify, recruit,
and link marketing
facilitators
❢Sales promotion
❢Events

12. Sustaining growth and value
Asses global opportunities
and challenges
Initiate new products
and developments

13. Updating the Four Ps

14. 1. http://www.debtadvisorycentre.co.uk/debt-management-plans/Is-wide-availability-
of-credit-cards-and-overdrafts-tempting-Brits-to-spend-0-4193-0.html
2. http://www.yourswallpaper.com/wallpaper/male/hd-wallpaper-adidas-adizero-
feather2-running-man-1600x1200-11066.htm
3. http://listtoptens.com/top-10-best-insurance-companies-in-2014/
4. http://www.wired.co.uk/news/archive/2014-02/19/whatsapp-exclusive
5. http://www.deaninfotech.com/mobile-apps-development
6. https://live.facebooklive.com/videos/99
7. http://www.thestreet.com/story/12964131/1/pepsi-has-a-plan-to-boost-its-
beverage-business-with-innovation.html
REFERENCES

15. Created by: Deepthi Meduri,
BITS Pilani, Hyderabad
during an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com