2. Social Messaging campaign
1. Produce a 25-30 second advertisement.
2. Target audience is school aged teenagers. (13-18)
3. Campaign must be vibrant and youthful.
4. Campaign must be positive.
You will need to include:
• Client's logo
• Tag-line ('StayConnected. Stay Safe')
• Useful websites
Conventions of a social message campaign i.e. music
3. What research did I use ?
•There are 3 Types of research that I done; Audience,
Market, Production research
4. Audience Research
• The audience research that I done was to find out
more about my audience,
• Who they are ?
• Where do they live ?
• What are their interests ?
• How do they access media ?
• I used different methods such as questionnaires,Vox
pops and focus groups.
Here is an example of the
questionnaire:
5. Questionnaire results
Age
10 to 14
15 to 20
21 to 24
25 to 30
31 to 35
Gender
Male
Female
Prefered Media
Platform
Mobile
Laptop
TV
Tablet
Most likely time to watchTV
7:00-12:00
12:00-17:00
17:00-21:00
21:00-00:00
00:00-7:00
6. Market Research
• Market research is research in to your competitors.
• Who are your competitors and what do they do to market products?
• What existing products to they have?
• Where could you place your product to make sure you beat your
competitors.
7. Market research- Existing products
These are a range of different
social messaging campaigns
which I looked at for
competitor analysis to find out
more about other
advertisements and their
conventions.This would then
allow me to produce a similar
standard or even better advert
than my competitors.
Celebrity
endorsement Self perception,
Emotional
responses
8. Common Conventions
• Emotional responses or association e.g. solution to a problem, fear, compassion,
self perception, social position.
• Tells you about the product/message. (often at the end)
• Logo
• Slogan/Catchy phrase
• Music
• Young actors similar to the target audiences age.
9. E4 is a British digital television channel, launched as a pay-tv
companion to Channel 4.The ‘E’ stands for entertainment, and
the channel is mainly aimed at the lucrative 15-35 year olds
I decided on
10. Production research
• Research into the production of making our product.
• What do you need to create your product?
• Viability?
• Budgeting?
• Personnel?
• Planning?
12. Overall Idea
The final idea that I decided on was the ‘Password stealer’ idea.
The main aspects of this advert.
• Young teenager creating password for his online bank
account.
• Young teenager creates a strong password due to visiting
the stay safe stay connected website.
• Password hacker tries to break into the online bank account
but cant due to the password being so strong.
• Overall idea is to show the importance of
having a strong password as this will stop
any of your online accounts such as
Facebook,Twitter, banking etc. from being
hacked
15. Production research
Research on equipment needed to
create my advertisement and the
potential cost of this equipment.
I also researched
into local actors that
I could hire for the
advertisement and
the cost that they
would work for.
I found these 2
actors that were very
suitable for each of
the roles played in
my advertisement.
16. Thank you for watching
If you would like to see the final advert that I created then follow the link below
https://www.youtube.com/watch?v=q2gsKpvPxLM
