Social Media Tools presented at the annual Lincoln American Marketing Association (AMA) Cause Camp Event.

1. Presented By:
TYLER THOMAS | @TylerAThomas
Social Media Specialist | University of Nebraska–Lincoln
April 4, 2014
SOCIAL MEDIA TOOLS
& HOW TO USE THEM

2. PLANNING

3. PLANNING
3
• Goals
– What do you want to
accomplish?
– Who is your audience?
– What do you want
people
(consumers/constituents/
followers) to do?
• Which channels make the
most sense?
– How will you manage
each?
@TylerAThomas | #UNL

4. PLANNING
4
• Social Media Channels
Instagram Twitter Facebook
YouTube LinkedIn Vine
Pinterest
Website
&/or Blog
Google+
Slideshare
@TylerAThomas | #UNL

5. PLANNING
5
• Content Creation
– What will you post?
– How often?
– Who will post?
@TylerAThomas | #UNL

6. PLANNING
6
• Content Creation Ideas
– Make your posts relevant to your audience
– Be succinct, friendly and conversational
– Share photos & videos they tend to be more
engaging (pay attention to sizing)
– Ask questions or seek input
– Give access to exclusive information and specials
– Be timely by posting about current
events, holidays or news
– Establish and/or use a popular hashtag to increase
post reach
@TylerAThomas | #UNL

7. PLANNING
7
• Physical Inspiration
Boards
– Sticky Notes
– Notecards
• Inspiration Folders
– Screenshot and save
ideas on your computer
• Pinterest Boards with
different ideas (Pin It)
@TylerAThomas | #UNL

8. EXECUTION

9. EXECUTION
9
• Scheduling Tools
TweetDeck
@TylerAThomas | #UNL

10. EXECUTION
10
• Photo Editing: PicMonkey.com (desktop)
@TylerAThomas | #UNL

11. EXECUTION
11
• Image Sizing Chart
@TylerAThomas | #UNL

12. EXECUTION
12
• Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ Vine
@TylerAThomas | #UNL

13. EXECUTION
13
• Statigram: Manage your Instagram account
@TylerAThomas | #UNL

14. EXECUTION
14
• Icons: ICONFINDER.com & SimpleIcons.org
@TylerAThomas | #UNL

15. PROMOTION

16. PROMOTION
16
• Add Tabs to your Facebook Page
• Promote your account in the description of
other platforms
• Include icons on your:
– Website & Videos
– Point of Purchase/In Store
– Brochures/Business Cards/Stationary
– Email Signatures
• Host a contest of giveaway
@TylerAThomas | #UNL

17. ANALYTICS

18. ANALYTICS
18
• Questions to ask yourself:
– Is the content I’m sharing optimized?
– Will I track this content?
• Tools
– Bit.ly (link shortener & tracking)
– Vanity URL’s (keeps links clean & easy to remember)
– Facebook, YouTube, LinkedIn & Google+
Insights
– Website Analytics
@TylerAThomas | #UNL

19. EXTRAS

20. EXTRAS
20
• Storify
• Participate in popular weekly Hashtag events
• @Replies on Twitter vs. .@Replies
• Setting Up Accounts
– Maintain consistency with:
• Account Naming
• Photos
• Descriptions
• Brand Standards
@TylerAThomas | #UNL

21. TYLER THOMAS|@TylerAThomas
Social Media Specialist | University of Nebraska–Lincoln
SOCIAL@UNL.EDU
QUESTIONS &
CONTACT INFO