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Special Events Social Media
Presented by Tyler Thomas
Social Media Specialist – University Communications
@UNLincoln | @TylerAThomas
tthomas10@UNL.com
March 27, 2013
@UNLincoln | #UNLCCC
Special Events Social Media
2
• Identify your audience
– Be as specific as possible
• Identify your message(s)
– Multiple messages are okay
– Keep them specific and limited
• Identify your messaging vehicles
@UNLincoln | #UNLCCC
Establish a Hashtag
3
• A specific keyword for your event
• Identified with a # sign in front of text
(letters and numbers) Exmp: #UNLCCC
– No Special Characters
– No Spaces
• Research your potential options (Research Here)
– Keep it short
– Use numbers to differentiate
@UNLincoln | #UNLCCC
Pre-Event
4
Include your hashtag on marketing materials
• Event Registration
– Printed Forms
– Landing Page(s)
@UNLincoln | #UNLCCC
Pre-Event
5
• Printed materials
promoting the event
– Invitations
– Postcards
– Posters
– Flyers
– Table Tents
@UNLincoln | #UNLCCC
Pre-Event
6
• Digital
communications
materials
– Website marquees
– Embedded on images
– Website callouts on
your own site
– Email communications
– Digital Ads/Display Ads
– In videos
@UNLincoln | #UNLCCC
Pre-Event
7
• News Releases
– Pitch to relevant blogs/bloggers
@UNLincoln | #UNLCCC
Pre-Event
8
• Event details/listings on
other websites
– Create an event on
Facebook (and promote)
– Add your event to the Univ.
Calendar
– Add your event to the Univ.
Announce system
(Today@UNL)
– Add your event to other
applicable calendars
– Add your event on LinkedIn
– Promote your event on
EventBrite
@UNLincoln | #UNLCCC
Pre-Event
9
• Printed materials at
the event
– Attendee forms
– Notepads
– Swag Items
– Name Tags/Lanyards
– Event Signage
– Digital displays
@UNLincoln | #UNLCCC
Pre-Event
10
• Include keynote
speaker and other
event speakers’
Twitter @handles in
bios and marketing
materials
@UNLincoln | #UNLCCC
Pre-Event
11
• Create promotional content to promote your
event
– Create event specific content and share it
– Tweets
• Use your event hashtag
• Include event details
• Use identified Twitter @handles
• Identify target audiences/groups and focus your tweets
– Create incentives if necessary
@UNLincoln | #UNLCCC
Pre-Event
12
@UNLincoln | #UNLCCC
Pre-Event
13
– Promotional posts on Facebook
@UNLincoln | #UNLCCC
Pre-Event
14
– Set up event specific boards on pinterest
@UNLincoln | #UNLCCC
Pre-Event
15
– Use the event logo and post on Instagram
– Take behind the scenes photos and post them on
Instagram/Twitter.
@UNLincoln | #UNLCCC
Pre-Event
16
– Post on LinkedIn
• Share an update, start a discussion, invite attendees
– Create teaser videos to highlight and encourage
attendance (include hashtag in bumpers)
@UNLincoln | #UNLCCC
At the Event
17
– Announce the hashtag at the opening of the event
– Use social channels to make announcements
through out the event
– Use Twitter to “Live Tweet” from the event
– Share photos on Facebook, Twitter, Instagram
– Monitor the hashtag and Retweet, Favorite &
Respond to the event chatter
@UNLincoln | #UNLCCC
At the Event
18
– Host a competition (Trivia, Best Tweet of the Day)
@UNLincoln | #UNLCCC
Post Event
19
– Create a Storify story with all of the aggregated
social chatter (example)
– Post speaker(s) slides on Slideshare
– Upload photos to Facebook/Flickr/event website
– Share links to your “post event” media
– Continue to monitor the hashtag for one week
– Follow influential attendees
– Debrief with your team and evaluate
@UNLincoln | #UNLCCC
Social Media Event Services
20
– Event Social Media Consultation
– Event Social Media Strategy Planning
– Social Media Content Creation
– Live Tweeting at your event
– Event Signage: Digital or Traditional
– Post Event Recap Facilitation
– Full Event Social Media Management
@UNLincoln | #UNLCCC
21
Connect With Us: @UNLincoln, #UNL

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Special Events Social Media

  • 1. Special Events Social Media Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.com March 27, 2013
  • 2. @UNLincoln | #UNLCCC Special Events Social Media 2 • Identify your audience – Be as specific as possible • Identify your message(s) – Multiple messages are okay – Keep them specific and limited • Identify your messaging vehicles
  • 3. @UNLincoln | #UNLCCC Establish a Hashtag 3 • A specific keyword for your event • Identified with a # sign in front of text (letters and numbers) Exmp: #UNLCCC – No Special Characters – No Spaces • Research your potential options (Research Here) – Keep it short – Use numbers to differentiate
  • 4. @UNLincoln | #UNLCCC Pre-Event 4 Include your hashtag on marketing materials • Event Registration – Printed Forms – Landing Page(s)
  • 5. @UNLincoln | #UNLCCC Pre-Event 5 • Printed materials promoting the event – Invitations – Postcards – Posters – Flyers – Table Tents
  • 6. @UNLincoln | #UNLCCC Pre-Event 6 • Digital communications materials – Website marquees – Embedded on images – Website callouts on your own site – Email communications – Digital Ads/Display Ads – In videos
  • 7. @UNLincoln | #UNLCCC Pre-Event 7 • News Releases – Pitch to relevant blogs/bloggers
  • 8. @UNLincoln | #UNLCCC Pre-Event 8 • Event details/listings on other websites – Create an event on Facebook (and promote) – Add your event to the Univ. Calendar – Add your event to the Univ. Announce system (Today@UNL) – Add your event to other applicable calendars – Add your event on LinkedIn – Promote your event on EventBrite
  • 9. @UNLincoln | #UNLCCC Pre-Event 9 • Printed materials at the event – Attendee forms – Notepads – Swag Items – Name Tags/Lanyards – Event Signage – Digital displays
  • 10. @UNLincoln | #UNLCCC Pre-Event 10 • Include keynote speaker and other event speakers’ Twitter @handles in bios and marketing materials
  • 11. @UNLincoln | #UNLCCC Pre-Event 11 • Create promotional content to promote your event – Create event specific content and share it – Tweets • Use your event hashtag • Include event details • Use identified Twitter @handles • Identify target audiences/groups and focus your tweets – Create incentives if necessary
  • 13. @UNLincoln | #UNLCCC Pre-Event 13 – Promotional posts on Facebook
  • 14. @UNLincoln | #UNLCCC Pre-Event 14 – Set up event specific boards on pinterest
  • 15. @UNLincoln | #UNLCCC Pre-Event 15 – Use the event logo and post on Instagram – Take behind the scenes photos and post them on Instagram/Twitter.
  • 16. @UNLincoln | #UNLCCC Pre-Event 16 – Post on LinkedIn • Share an update, start a discussion, invite attendees – Create teaser videos to highlight and encourage attendance (include hashtag in bumpers)
  • 17. @UNLincoln | #UNLCCC At the Event 17 – Announce the hashtag at the opening of the event – Use social channels to make announcements through out the event – Use Twitter to “Live Tweet” from the event – Share photos on Facebook, Twitter, Instagram – Monitor the hashtag and Retweet, Favorite & Respond to the event chatter
  • 18. @UNLincoln | #UNLCCC At the Event 18 – Host a competition (Trivia, Best Tweet of the Day)
  • 19. @UNLincoln | #UNLCCC Post Event 19 – Create a Storify story with all of the aggregated social chatter (example) – Post speaker(s) slides on Slideshare – Upload photos to Facebook/Flickr/event website – Share links to your “post event” media – Continue to monitor the hashtag for one week – Follow influential attendees – Debrief with your team and evaluate
  • 20. @UNLincoln | #UNLCCC Social Media Event Services 20 – Event Social Media Consultation – Event Social Media Strategy Planning – Social Media Content Creation – Live Tweeting at your event – Event Signage: Digital or Traditional – Post Event Recap Facilitation – Full Event Social Media Management
  • 21. @UNLincoln | #UNLCCC 21 Connect With Us: @UNLincoln, #UNL