The document describes a project to revitalize the website for Persad Center. It details that the website was launched in January 2010 after multiple delays. The new design utilizes the key colors from Persad's identity to strengthen their brand presence. Imagery on the site aims to relate to the target LGBT audience and show a range of emotions to appeal to different people. The goal was to create an easily navigable site with appealing, sensitive information for those Persad serves.

2. PERSAD
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3. RJTHOMPSON PERSAD CENTER
[ NARRATIVE ]
Project Title: Solutions:
Persad Center Website Persad Center required a contemporary revitaliza-
tion of their website– as well as a business asset.
Media Used: Originally agreeing to work on this project in
Adobe Photoshop CS4 2006, after multiple staff changes and frequent
Adobe Dreamweaver CS4 project restarts, the website was finally launched
Site Grinder 2 on January 1, 2010. As of now I am the primary
webmaster of the site, offering my services on a
Research Criteria: pro bono basis. The design of the website itself
Research based on marketing information and col- is comprehensively consistent and utilizes the
lateral materials provided to me at the beginning key colors of their identity in a more pronounced
of the project. way– effectively creating a stronger brand
Marketing research defines the various audiences presence. The use of imagery is intended to
that Persad Center serves locally, regionally, and create a point of relation for GLBT individuals
nationally– their genders, ages, interests, and web- who may require the help of Persad but can’t
surfing habits. imagine themselves asking for help– the
emotional content alone needs a specific focus in
Target Audience: order to be successful– and showing a wide range
Gay, Lesbian, Transgender, and Bisexual people of of positive and negative emotions (photographi-
all ages. cally) can cover a vast amount of area and
audience temperaments.
Concept:
Create an easily navigatable website that introduc-
es a wealth of information for the specific target
audience that Persad serves. Make information as
easy as possible to find and to do so with visual
appeal and sensitivity.

4. RJTHOMPSON PERSAD CENTER

5. RJTHOMPSON PERSAD CENTER