3. RJTHOMPSON LA ROCHE COLLEGE
[ NARRATIVE ]
Project Title: Solutions:
La Roche College Identity Revitalization, La Roche College celebrates a rich academic history amongst the
iPad and iPhone applications Catholic population of Pittsburgh, PA and the surrounding region.
However, despite how successful the school it is currently has many
Media Used: issues primarily regarding the identity of not just the school itself
Adobe Photoshop CS4 but it’s academic programs and athletic departments. The logo, for
Adobe Illustrator CS4 the most part, has never been changed since 1962 and as a result
the college is seeing lower enrollment numbers. My responsibilities,
Research Criteria: as suggested by myself and an external marketing consulting firm,
Research limited to the current and past design themes and styles include revitalizing the La Roche College brand utilizing a compre-
currently employed by La Roche College. hensive strategic development plan and executing it.
Target Audience: The new logo features a traditional, yet honorable typeface in Arno
High School students aged 16-18. Parents ages 35-70. Pro and it’s many variations. The line underneath the title of the col-
lege has created great opportunities for the several departments to
Concept: also have their own logo, as well...evidenced on the following page.
Create a unique identity that visually suggests academic honor, Individual “petals” of the Flour-Dis-Lis graphic will be metaphori-
historical significance, and religious significance while utilizing a cally representative of students, society, and academia– where the
clean, versatile, yet traditional design style. three work intrinsically to not only help the student become their
personal best, but the best for the world.
(Left)
The current La Roche College logo.
