This document provides information about a book cover redesign project titled "Easy Meals in Minutes". The original source material and contemporary cookbook designs were researched. The target audience is cooking enthusiasts and homemakers ages 25-55 as well as college students ages 18-26. The solution focused on featuring food visually in a simple design to suggest easy and quick meal preparation without complex content. Conceptual sketches and the finished redesigned book cover are shown.

2. EASY
10: I own this. Don’t rip it off. © RJ Thompson Two-Thousand Ten / MMX
Robert J. Thompson | 300 Heinz Street, #C109 | Pittsburgh, PA 15212 | 412.779.7665 | www.whatiszola.com | rj@whatiszola.com
MEALS
RJTHOMPSON BOOK TEN

3. RJTHOMPSON EASY MEALS IN MINUTES
[ NARRATIVE ]
Project Title:
Easy Meals in Minutes
Media Used:
Adobe Photoshop CS4
Adobe InDesign CS4
Adobe Illustrator CS4
Research Criteria:
Research limited to the original artwork of the
source material, design styles and solutions found in
contemporary cookbooks, feedback from classmates
and instructor.
Target Audience:
Cooking enthusiasts and Homemakers ages 25-55.
College students ages 18-26.
Concept:
Re-create the book cover to the original Meals in
Minutes cookbook by bringing new, contemporary
visual life to it.
Solutions:
Focus on food and the simplistic design approach
utilized in creating the layouts for the redesign– such
simplicity suggests easy and quick meal preparation
without being overly involved content-wise. (Above)
The finished product, followed by the printed artwork in production.
(Right)
The conceptual sketches developed for the Easy Meals in Minutes book cover.

4. RJTHOMPSON EMILY FIELDS

5. RJTHOMPSON EASY MEALS IN MINUTES