1. Current &
Past Clients
Highway Construction
CBH Group
Ernst & Young
Wood & Grieve
Water Corporation
Baulderstone
Macmahon
Rio Tinto
Dept of Minerals & Energy
Department of Commerce
Public Relations Institute of
Australia (PRIA)
Boddington Mine JV
Principal Consultant, No Crumbs Communications
Providing a no nonsense approach to technical writing and business
communications across the civil construction, manufacturing, engineering and
service industries.
QUALIFICATIONS
BA (Hons) Business (Economics and Marketing)
Cert IV Trainer and Assessor (TAE 40110)
MEMBERSHIPS/AFFILIATIONS/AWARDS
Member, Public Relations Institute of Western Australia (MPRIA)
PRIA Highly Commended Award Recipient (2012)
SKILLS/EXPERTISE
• Stakeholder and Community Engagement Management
• Bid and Submission Management & Writing/Editing
• Strategic Communications
• Systems and Procedures Design
• Technical Manual Development and Design
Overview
Zoë is a stakeholder engagement and communication specialist with more than
18 years experience working with the mining, civil construction, engineering,
utilities, professional services and government sectors in the UK and Australia.
Since moving to Western Australia in 2001, she has managed her own niche
consulting practice (No Crumbs Communications), which specialises in designing
and implementing strategically-driven solutions for business-to-business
communication projects across Australia.
Zoë’s proven track record of success includes the design and delivery of the
Australian Asbestos Network’s award winning communication program; stakeholder
and communications management for Main Roads WA and Macmahon’s award
winning Great Eastern/Roe Highway interchange project, and the Reid Highway
and Mitchell Freeway projects: and the development, management and delivery of
positioning profiles for more than 170 executives at Ernst & Young.
M: +61 (0) 422 944 921 I E: zoe@nocrumbs.com.au

2. Proven Success
Zoë also has an excellent track record managing, producing and writing targeted, quality-
driven tenders and submissions, with a high percentage reaching either the “short-list”,
or winning awards for excellence from organisations including:
• The Engineering Institute of Australia (Engineering Excellence Awards);
• The Australian Institute of Project Management (Project Management Achievement
Awards) and;
• The Civil Contractors Federation (CCF Earth Awards).
Zoë received a Highly Commended Award from the PRIA WA State Awards for Excellence
for her work with the Australian Asbestos Network’s “Engaging the Australian Community
on the Enduring Impacts of Asbestos Exposure (2012)”. She has also guest lectured
and taught on Murdoch University’s Online Web Strategies and Public Relations degree
courses.
RECENT projects
Bid and Submissions Management & Writing
• Mandurah Traffic Bridge (EOI & RFP) – Bid & Submission Manager
• Reid Highway Duplication (EOI & RFP) – Bid & Submission Manager
• NorthWest Coastal Highway (RFP) – Bid & Submission Manager
• Kwinana Southbound Widening (EOI & RFP) – Bid & Submission Manager
Stakeholder Engagement and Communications Roles
• Great Eastern Highway/Roe Highway Upgrade, Main Roads WA
• Stakeholder and Communications Manager – the project won a Management of
Engineering Excellence Award in the category, ‘Management of Engineering’.
• Reid Highway extension (West Swan Rd to Great Northern Highway), Main Roads WA –
stakeholder communications management services
• Mitchell Freeway Joondalup Project (Hodges Rd to Burns Beach Rd), Main Roads WA –
stakeholder communications management services
Strategic Communications Strategy & Technical Writing Projects
• Highway Construction – bid and submissions management & strategic
communications services
• Ernst & Young – positioning profiles & strategic communications support
• Wood & Grieve – developing and writing of newsletters & other marketing collateral
• CBH Group – development and production of technical manuals & annual reports
• Water Corporation – development and production of technical reports & submissions
• Department of Mineral and Energy – newsletter development, writing & production
• Department of Commerce – publications management, writing & editing
• Australian Asbestos Network (Murdoch University) – communications strategy
development & implementation
• Miners Promise – communications strategy development & implementation
Winning Award Submissions
• CCF Earth Awards – Winner (Murdoch Drive South Street Project)
• CCF Earth Awards – Highly Commended (Kwinana Freeway Widening & Upgrade)
• Australian Institute of Project Management – Two awards for “The Kalgoorlie Balancing
Storage Reservoir Project” (two submissions entered)
M: +61 (0) 422 944 921 I E: zoe@nocrumbs.com.au