1. Preliminary and Final Magazine comparison White Space Unrealistic barcode Strapline Defined color scheme Date & Website Different fonts Stretched image White space Bold Masthead Price Use of the same fonts Strapline
2. White Space Confusing information Distorted image Good use of images Bold masthead Mistakes Unedited image which is also hidden White Space
3. White Space Distorted image (pixelated) Uncontinuity in pages A font you would generally associate in horoscopes Ineffective advert Fits in with house style
4. effective masthead Good quality images White space Good continuity of house style Direct mode of address Informative Strapline