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Merchandising Plan


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Merchandising Plan in our VERTSOL class presentation

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Merchandising Plan

  1. 2. <ul><li>EarBands </li></ul><ul><li>(Headbands with Earphones) </li></ul><ul><li>Fashionable headbands that can also be used as headphones </li></ul><ul><li>Price: </li></ul><ul><li>500php – regular Earband (any color) </li></ul><ul><li>520php – Earband with ribbons or sequins (any color) </li></ul><ul><li>300php – optional Bluetooth device for PCs or Mobile phones </li></ul>
  2. 3. <ul><li>Moderate forecast </li></ul><ul><ul><li>Earband sales are affected by seasonal demands per year </li></ul></ul><ul><ul><li>Seasons in each year dictate the quantity of differently colored Earbands to be stocked </li></ul></ul>
  3. 4. <ul><li>Wireless connectivity feature: </li></ul><ul><ul><li>Earbands connect to the music players or computers via Bluetooth </li></ul></ul><ul><ul><li>Bluetooth connectivity devices are separately sold </li></ul></ul>
  4. 5. <ul><li>Design </li></ul><ul><ul><li>Customers can choose from any of the given designs </li></ul></ul><ul><ul><li>Customers can also submit their own designs </li></ul></ul>
  5. 6. <ul><li>Assortment is via Colors… </li></ul><ul><ul><li>Seasons dictate the quantity of colored-headbands to be stocked </li></ul></ul><ul><li>… and headband type </li></ul><ul><ul><li>With ribbon, with sequins and beads, thick or thin bands </li></ul></ul>
  6. 7. <ul><li>Christmas Season (late October to early January) </li></ul><ul><ul><li>Colors: Green, Red, Silver, Gold </li></ul></ul><ul><li>Valentines Day (early to mid February) </li></ul><ul><ul><li>Colors: Red, Pink, White </li></ul></ul>
  7. 8. <ul><li>Halloween (late October to early November) </li></ul><ul><ul><li>Colors: Black, Orange, Violet </li></ul></ul><ul><li>Summer (April to June) </li></ul><ul><ul><li>Colors: Yellow, Orange, Green </li></ul></ul><ul><li>Other available colors: </li></ul><ul><ul><li>Blue, Brown, Cream </li></ul></ul>
  8. 9. <ul><li>Allocation is dependent on the year’s seasons </li></ul><ul><ul><li>Christmas: 300 pcs per seasonal color, 150 pcs for other colors </li></ul></ul><ul><ul><li>Valentines Day: 200 pcs per seasonal color, 75 pcs for other colors </li></ul></ul><ul><ul><li>Halloween: 200 pcs per seasonal color, 75 pcs for other colors </li></ul></ul><ul><ul><li>Summer: 275 pcs per seasonal color, 125 pcs per seasonal color </li></ul></ul>