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By: somethingspecial15 Kia Briones Angel Buyson Migs Cueto Nel Mateo Steve Quilala
Products vs . Earbands Earpollution
Products <ul><li>EarPollution </li></ul><ul><ul><li>Customizable headphones or earphones </li></ul></ul><ul><ul><li>“ Pers...
Points of Differentiation Features EarBands EarPollution Connectivity Bluetooth Wires Design Bands with different colors C...
Points of Differentiation Features EarBands EarPollution Advertising Facebook Page and Advertisements Multiply Banners Wor...
ERRC Grid for EarBands Eliminate Products that don’t sell very well (brown Earbands) Reduce Facebook Ads (only to very spe...
Visual Strategy
Visual Strategy - Conclusion <ul><li>Price should be more or less steady while becoming more visible to target customers u...
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Errc Grid And Visual Awakening

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Blue Ocean Exercise in our VERTSOL class presentation

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Errc Grid And Visual Awakening

  1. 1. By: somethingspecial15 Kia Briones Angel Buyson Migs Cueto Nel Mateo Steve Quilala
  2. 2. Products vs . Earbands Earpollution
  3. 3. Products <ul><li>EarPollution </li></ul><ul><ul><li>Customizable headphones or earphones </li></ul></ul><ul><ul><li>“ Personalized” products </li></ul></ul><ul><ul><li>Focused on design </li></ul></ul><ul><ul><li>Connectivity: wires </li></ul></ul><ul><li>EarBands </li></ul><ul><ul><li>Headbands with earphones </li></ul></ul><ul><ul><li>Different colors </li></ul></ul><ul><ul><li>Bluetooth connectivity to music player </li></ul></ul><ul><ul><li>Customizable Earbands by request </li></ul></ul>
  4. 4. Points of Differentiation Features EarBands EarPollution Connectivity Bluetooth Wires Design Bands with different colors Customizable Styles Customizable Styles Delivery Time 48 Hours or less 48 Hours or less Price Regular Earbands: P500 – P 520 Customizable Earbands: P 600 – P1000 Customizable headphones: P1611.99 Customizable earphones: P 736.66 Store Location Web-based: Multiply Store and Facebook Page Web-based: Facebook Page Online store hosed ton ifrogz.com
  5. 5. Points of Differentiation Features EarBands EarPollution Advertising Facebook Page and Advertisements Multiply Banners Word of mouth Facebook page Product Range Pre-made products Customizable products Customizable products
  6. 6. ERRC Grid for EarBands Eliminate Products that don’t sell very well (brown Earbands) Reduce Facebook Ads (only to very specific markets) Create Physical Store Location (become more visible) Post-sales support Flexible Purchase Terms (installments, credit or debit cards, cash) Raise Product Range (products shouldn’t be limited to one gender) Products Knowledge
  7. 7. Visual Strategy
  8. 8. Visual Strategy - Conclusion <ul><li>Price should be more or less steady while becoming more visible to target customers using a redefined Facebook advertising campaign and providing a physical store. </li></ul><ul><li>This should be accompanied with the application of flexible purchase terms (especially for bulk purchases) and a broader product range (not just for women). </li></ul>

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