The document summarizes and compares the cellular industry, products, services, pricing, placement, promotions and SWOT analysis of Mobilink and Ufone in Pakistan. It notes that Mobilink and Ufone are the two largest cellular operators in Pakistan, with Mobilink having the largest market share of 35% and Ufone having the second largest of 21%. It provides details on the companies' various prepaid and postpaid plans, pricing structures, network coverage and promotions. It concludes that Mobilink has a larger coverage network but higher prices compared to Ufone, whose lower prices make it popular among lower and middle income customers.

2. Group Members

3. Introduction of cellular industry in Pakistan. Comparison of Ufone and Mobilink Products & Services Prices Placement Promotion ( With videos) SWOT Analysis Conclusion Our Presentation Includes:

4. Cellular industry of Pakistan

5. cellular industry of Pakistan Cellular industry commenced in 90’s when two liceneses were given to paktel and pak com (Instaphone) Pakistan has emerged as one of the fastest growing mobile markets among the developing nations. 12.7 million in 2005 34.5 million in 2006 76.9 million 2007 90 million subscriber mark in September 2008. Changes have been made recently in PTA policy.

6. Current Cellular operators in Pakistan Mobilink, the Pakistani unit of Egypt-based telecom company Orascom. It has been operating in Pakistan since 1994. Subscriber share is 35% at the end of Sep 2008. Ufone a wholly owned subsidiary of Pakistan Telecommunication Co. Ltd (PTCL),started its operation in Jan 29, 2001 It has 21% of subscriber share. Warid , owned by the Abu Dhabi group of the United Arab Emirates and sister of Wateen group started its operation in may 25, 2005. It has now 18% market of subscribers. Recently it sold 30% share to SingTel. Norway’s Telenor , has started its operations in March 15 2005 having a billion US dollar investment in Pakistan. It has about 20% of the market share. CMPak ( Zong brand), formerly Paktel, was the latest target of foreign acquisition. After it got acquired by China Mobile it was rebranded as Zong and launched one of the most successful and aggressive campaigns. Within a matter of few months, Zong has achieved a 6% market share.

8. Introduction Mobilink GSM a subsidiary of ORASCOM telecom. Mobilink started its operations in 1994. Mobilink’s Pakistan Premier Cellular Company have 35% market share. Mobilink is currently the market leader of cellular company in Pakistan. Ufone is a subsidiary of PTCL. Start operations in Jan 2001. Ufone Pakistan cellular company have 21% market share. Currently second largest cellular operator in Pakistan. Now 26% shares owned by Etisalat.

9. Products Prepaid Jazz one Jazz budget Jazz easy Jazz ladies first Jazz octane Sms fever Prepaid Ufone life Package Ufone Public Demand Ufone Panch ka Pandra Package Uwon Package Ufone ghanta Package

10. Product Postpaid Indigo Freedom Plan 1,2,3,+3,4 Indigo Freedom Unlimited (Basic,Premium) Postpaid Ufone ZLR Ufone Ease Ufone Value Ufone Extra Ufone Postpay Unite

11. Services Jazz recharge Jazz advance Jazz life time connection Jazz share Jazz club red GPRS / MMS Mobilink PCO U top up U loan U share GPRS / MMS Voice mail Phone book saver U circle Ufone walkie talkie Call waiting

12. Services Jazz Ezetop Jazz Bolo sms MobiTunes Mobilink Infinity(broad band) Citi Mobilink credit card Mobilink Tv CLI Infoservices Horoscopes Daily quotes Dictionary Ufone dosti Ufone song catcher Ufone self sevice kiosk

13. Services Mobi safe Sms scheduler Holy sayings Mobilink G.I.30 The ring tone club Mobi greetings UHealth UKissan Ufone mastermind Ufone call block Ufone music station UGames

14. Pricing Prepaid Prepaid To mobilink To others sms Rs 1.0 Rs 1.5 call Rs 1.0/ min Rs 1.6/min To Ufone To others sms Rs .50 Rs.1.0 call Rs 1 Rs 1.60

15. Pricing To Mobilink To Others Sms Rs 1.0 Rs 1.5 Call Rs .90 per 30 sec Rs.99 per 30 sec To Ufone To Others Sms Rs .50 Rs 1.0 Call Rs .99 per 30 sec Rs .99 per 30 sec

16. Pricing To Mobilink To Others Sms Rs 1.0 Rs 2.0 Call Rs 2.50/min Rs 2.50/min To Ufone To Others Sms Rs .50 Rs 1.0 Call Rs 1.125 per 30 sec Rs 1.25 per 30 sec

17. Pricing Postpaid Details Freedom Plan Freedom Unlimited 1 2 3 3+ 4 Basic Premium SMS Rs/msg 1.00 1.00 1.00 0.75 0.50 0.20 0.20 Call rate Rs/min 2.00 1.50 1.25 1.00 0.60 0.30 0.30

18. Pricing Postpaid

19. Placement the largest cellular network of the country Mobilink. Mobilink has set up one of the largest cellular networks in the country. Currently, Mobilink are covering more than 10,000+ cities and towns. This has involved an investment in the company of more than US$ 1 Billion. Mobilink also have deployed around 5,000 km of optical cable. Mobilink have franchises throughout the country. Ufone has invested about $ 500 M on its placement Provides network coverage is 4745 destinations which keeps you connected. Provides International roaming (130 countries) Ufone has 200+ sales & customer centers across Pakistan. In Peshawar its customer center is on main University road providing best satisfaction to customers

20. Placement International roaming in130 countries with more than 300 partner operators worldwide . Scratch cards & jazz load is available in every city with retailers. Mobile In-Flight Roaming. Scratch cards & U top up is available in every city with retailers. In-flight roaming

21. Promotion Through Electronic media( PTV,Geo, Dawn News etc) Through Print media.( The News, Dawn, Daily times , Magazines) Sign Boards/ Bill boards Special events. Mobilink-Avis Partnership Avis—a global brand and the world’s leading car rental company to offer discounted car rental rates to all Mobilink postpaid customers . Ufone promotes its services & products through electronic media (Tv & satellite channels) , print media(News papers,magazines) By sponsoring different events like games. Shows, movies In domestic Twenty20 cricket series Islamabad’s team was sponsored by Ufone. By sending sms to its customers By sign boards and bill boards

22. Promotion Citibank Joint Promotion Mobilink has other initiative to promote Mobilink indigo by joining hands with Citibank. Corporate social responsibility Mobilink believes in playing an active role in supporting the community and social development of Pakistan . Mobilink got very interactive website providing all the necessary information Ufone Talk and Fly with PIA Offers Dubai return ticket (international calls) U Kisaan Service Introduction of Black Berry to prepaid customers Phone b Ufone b Ufone website is very attractive and providing all the necessary information.

23. Strength Market leader/Market share Coverage in more then 750 cities and villages Extra services Aggressive marketing strategies Quick response to complaints Brand Image Weaknesses At times poor service At times no Network coverage A bit Expensive Opportunities International Market Better service in Future Threats Competitors ( Ufone, Telenor, Warid and Zong) Legal environment, government interference PTCL has been given license for cellular operation

24. SWOT Analysis of U fone STRENGHTS Government backing Good quality service Pakistan's second GSM network Established customer base including lower middle class Coverage on GT road 60% Highly motivated and trained work force. WEAKNESSES : Less coverage in remote areas Not targeting the rural areas at the moment No proper planning to cater the excessive demand OPPORTUNITIES: They can start their services in other cities of Pakistan As they are the subsidiary of Pakistan telecommunication limited, they can acquire as much fund needed to improve their technology They can also target corporate sector THREATS Competitors ( Mobilink, Telenor, Warid, Zong) Legal environment, government interference PTCL has been given license for cellular operation

25. Conclusion Moblink and telenor lost 1% of their market share which is gained by Zong. Ufone and Warid market share remained unchanged.

26. conclusion Out of total 50 mobile users: Mobilink : 17 Ufone : 11 Warid : 7 Telenor : 10 Zong : 5

27. Conclusion Mobilink has a vast coverage but high prices as compared to Ufone. Ufone has low prices that’s why lower and middle class customers prefer it, especially students. Mobilink is mostly used by business community and elite class. Mobilink has clear call voice than Ufone. In short Mobilink is better than Ufone despite of high pricing.

28. Questions… ?