The document discusses operating an online project called "Islam Is" to promote dawah (invitation to Islam) using short sentences on social media platforms like Facebook, Twitter and Instagram. It provides tips for effective teamwork and targeting different languages and locations. Examples are given of past ad campaigns along with budgets and viewership numbers. Guidance is offered on answering visitor questions and setting up the project page and payment methods to begin ad campaigns on Facebook.

1. ISLAM IS

2. The idea is to respond
to the Islamophobic
propaganda that used
3 WORDS to give a
bad
“Image of Islam “
SHORT TEXT
DAWAH CARDS

3. ISLAM IS

37. MAIN GOAL:
To invite to Allah
using very short
sentences .

38. NAME OF THE PROJECT : ISLAM IS
Means of
inviting
With all
Social
Media
Facebook
Tweeter
Instagram

39. Team work
Individual work
How to spread the work and be efficient

40. FOR TEAM WORK
Targeting
different
languages
Targeting
different
countries

41. TARGETING WORLD EVENTS
• Preparing Ads Campaigns for specific world events
• Soccer world cup..Womens days Unesco ..Childrens day
Unesco….Save the planet day…etc
• Note that with Facebook ADS we can choose specific
locations and dates etc.

42. ANSWERING VISITORS
• On the page you will get feed back from all kinds of
different people.
• It is better not to get into discussions with visitors right
away .
• Prepare a selection of links treating different subjects .
Example below
• Important Islamic website links in English.
• Listen to the Quran
• http://www.path2islam.com/eg/index.php/the-
quran/quran-audio-recitations

43. ANSWERING VISITORS
• Videos in different subjects
• Mohammed Tim Humble Madina Graduate Videos
• Sheihk Assem Kakim Seerah Prophet Mohammed
• Stories of Converts
• How to make Dawah to Allah
• Hajj Classes from Masjeed Nabawi in English
• Sheihk Assem Hakim Islamic intermediate English
lectures
• Islam essentials by Sheihk Taheer Wyatt Masjeed
Nabawi teacher
• Taraweeh Masjeed Nabawi english subs

44. ANSWERING VISITORS
• General Information
• http://www.path2islam.com/eg/
• http://www.path2islam.com/eg/index.php/for-non-muslims
• http://www.path2islam.com/eg/index.php/for-non-muslims/1626-
what-is-islam
• Practical Guide for new Muslims
• 4NewMuslims.com
• newmuslimguide.com/
• Islamic Books in different languages
• IslamHouse.com
• For live discussion with Muslims
• https://edialogue.org/
• Questions and Answers
• https://islamqa.info/en

45. BUDGET OF THE PROJECT
1200sr
500000
Views

46. WHO IS TARGETED
Non Muslims

47. HOW EFFICIENT IS IT
• We know that by
paying Facebook (
Google etc ) for ads
placement people will
see these cards.
• We also know that
even if people do not
read these cards they
will see it and it will be
recorded in their
subconscious.
This technic is used by all advertisement company that have spent millions to
study the human psychology and response triggered messages. It is medically
proven that human beings will develop a reflex response to certain images or
text if they have been programmed for it ( Media propaganda ….cartoons
……etc )

48. HERE SOME EXAMPLES OF SOME
CAMPAIGNS WE HAD .

49. EXAMPLE 2

50. HERE SOME EXAMPLES OF SOME
CAMPAIGNS WE HAD .

51. HOW TO OPERATE THE PROJECT
STEP ONE
• 1)Open a Facebook
account.
• 2)once you have
open your account
create a page for
“Islam is “ or any
other name you can
name it.
• 3)Go to settings “clic”

52. HOW TO OPERATE THE PROJECT
STEP TWO
• Clic on payments then after page
opens clic on account settings
• Choose payment Methods fill all
required information. Once this is
done you are ready to start
“Islam is” Campaigns

53. HOW TO OPERATE THE PROJECT
STEP THREE
• Go to your Islam is page and
create a post using one two or
three images with very short
sentence . See “Islam is”
cards.
• At the right corner of your post
you will find BOOST button.
• After you created your post
using 2 or 3 “Islam is” cards.
Clic boost and follow all the
required steps. Choose
audience , set budget . And
may Allah give us success.
• .

54. HOW TO OPERATE THE PROJECT
STEP THREE (A)

55. • You are indeed the best community that has ever been brought forth for [the good of]
mankind: you enjoin the doing of what is right and forbid the doing of what is wrong, and
you believe in God. Now if the followers of earlier revelation had attained to [this kind of]
faith, it would have been for their own good; [but only few] among them are believers, while
most of them are iniquitous:
• Surah Al Imran Verse 110
•ِ‫اس‬َّ‫ن‬‫ل‬ِ‫ل‬ ْ‫َت‬‫ج‬ِ‫ر‬ْ‫خ‬
ُ
‫أ‬ ٍ‫ة‬َّ‫م‬
ُ
‫أ‬ َ‫ر‬ْ‫ي‬َ‫خ‬ ْ‫م‬ُ‫ت‬‫ن‬ُ‫ك‬َ‫و‬ ِ‫ف‬‫و‬ُ‫ر‬ْ‫َع‬‫م‬ْ‫ال‬ِ‫ب‬ َ‫ون‬ُ‫ر‬ُ‫م‬ْ‫أ‬َ‫ت‬َ‫ن‬ْ‫و‬َ‫ه‬ْ‫ن‬َ‫ت‬
َ‫َل‬‫و‬ ِ َّ‫اَّلل‬ِ‫ب‬ َ‫ون‬ُ‫ن‬ِ‫م‬ْ‫ؤ‬ُ‫ت‬َ‫و‬ ِ‫ر‬َ‫ك‬‫ن‬ُ‫م‬ْ‫ال‬ ِ‫ن‬َ‫ع‬َ‫ك‬َ‫ل‬ ِ‫ب‬‫َا‬‫ت‬ِ‫ك‬ْ‫ال‬ ُ‫ل‬ْ‫ه‬َ‫أ‬ َ‫َن‬‫م‬‫آ‬ ْ‫و‬َ‫ان‬
ْ‫ك‬َ‫َأ‬‫و‬ َ‫ون‬ُ‫ن‬ِ‫م‬ْ‫ؤ‬ُ‫م‬ْ‫ال‬ ُ‫م‬ُ‫ه‬ْ‫ن‬ِ‫م‬ ‫م‬ُ‫ه‬َّ‫ل‬ ‫ا‬ً‫ر‬ْ‫ي‬َ‫خ‬َ‫ون‬ُُِِ‫ا‬ََْ‫ال‬ ُ‫م‬ُ‫ه‬ُ‫ر‬َ‫َث‬