We decided that our artist would be signed to Atlantic Records, a major record label that specializes in R&B and hip hop music similar to our artist's style. As our target audience accesses music mainly online, our song would only be available for digital download to reach most of our online market.

1. We thought about what kind of industry and
record label our artist may be signed to.
We decided she would be signed to Atlantic
Records.

2. Atlantic records
• We decided that our artist is signed to Atlantic
records as this is the same label that Estelle is
signed to and our artist produces similar
music to that of the artist also signed to this
label such as Justine Skye, Sevyn Streeter and
Kehlani.

3. Atlantic records
• Atlantic records is a major record label which
specializes in RNB and Hip hop which is what
our artist produces.
• Our song would only be able for download
online to access the majority of the market as
our target audience mainly access music
online, we know this as similar artists mainly
sell music online also.