How YouTube Can Benefit Your Business? (Part 1) By Yusuf Chowdhury 07/18/12
What is YouTube?YouTube is a video sharing platform. It allows users to upload and sharevideos so viewers can comment, share and create a community.
Why YouTube? Second largest search Engine Broad Demographic: website in the world. 18-54 age range More then 300 MILLION Part of Google’s Search visitors a month Engine Results Pages (SERPs) Over 100 MILLION views 30% visit the store and 24% monthly by mobile viewers will purchase something In 23 countries and 55% of viewers who see a 24 different languages branded video on YouTube +30% of viewers are looking visit the company website for information
Benefits of YouTube Great for building your brand Establish you as an authority in your niche when you provide great content Drives targeted qualified traffic FREE Ranks better than articles & websites
Get Your Equipment Camera (with Softbox Lights microphone jack) Computer (PC or Mac) Camera Tripod Software (video editing, External Hard Drive teleprompter, screen Audio (wired or capture, PowerPoint) wireless microphone)
Market Research A Must!• Keyword research using Google Keyword tool• Look for related keywords for your niche• Compile list of keywords for content creation• Search those keywords in YouTube search• Video Statistics• Google Insights• Google Trends• YouTube Trends
Do Your Homework!• Create YouTube Account • Find at least 3 channels• Use your business name in your niche market as the username • Look at the ‘most• Upload your picture & viewed’ videos background (optional) • Look for 1000 to 3000• Review account settings searches a month• Do keyword research • Set up Google alerts and come up with a list of 10 keywords • Upload your video!