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學習觀察 從看見到了解
了解 消費者行為 = 探索 消費者行為 = 研究 消費者行為
研究在做什麼 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
研究過程 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
話又說回來...
消費者行為的研究難題
消費者行為的四個 不願講 不知道 不記得了 不敢講 不
資料類型 ,[object Object],[object Object]
從自己開始作消費觀察 步驟一二三 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
預備任務 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
觀察原則 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
觀察原則 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
製做觀察紀錄表 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
消費者行為觀察作業
消費者行為觀察作業: 觀察 購物 行為 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
報告須知 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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