Every year is 'the year of the video', but is now the time to take note? Here we analysis why video has grown in popularity, why it is powerful and how to use it.

1. Yoyo | Why you need video in your marketing plan
Why you need video
in your marketing plan

2. Yoyo | Why you need video in your marketing plan
‘74% of all internet traffic in
2017 will be video’
Source: Syndacast

3. Yoyo | Why you need video in your marketing plan
Why has it grown?
• High internet speeds
• Rise in user generated platforms
• Rise in smart phones with video recording
• Everyone is a video producer with 300 hours of video
uploaded to YouTube every minute.
• It’s cheaper to create and distribute video content, making
it a more accessible medium for any sized company.

4. Yoyo | Why you need video in your marketing plan
Dr James McQuivey, Forrester
“One minute of video is the
storytelling equivalent of
reading 1.8 million words”

5. Yoyo | Why you need video in your marketing plan
Storytelling
Video is a fantastic way to tell a story, and can be a great way
to condense content into something easy to digest and take in.
For businesses this can be extremely effective as it can
sometimes be a challenge to engage the viewer with written
text.
Psychology tells us that people absorb visual and audio
content better than text. It strengthens memory and is easier to
recall - ideal for any brand.
The mixture of audio and visual stimulates the brain and
actively engages viewers.
An emotional connection to evoke a feeling or something
thought-provoking will work best.
An engaging video is more likely to be shared and you could
reach a global audience in no time.

6. Yoyo | Why you need video in your marketing plan
Web Design
Using video in website design is
becoming a popular trend. Catch
them where the main hero image
would be - it brings a sense of
movement and depth to site and
adds to the overall customer
experience. Studies shows that using
video on landing pages can actually
increase conversion by up to 80%.
Display Advertising
Display ads that use engaging
video on platforms such as
YouTube are a great way to
connect with your audience. But, it
is important to consider the
context in which your content will
be displayed. It needs to have a
strong connection to make it more
effective and successful.
Video blogging
Vlogging opens up great
opportunities for businesses, as they
can use popular YouTube stars such
as Zoella to promote their message.
Vlogging has become an important
way to communicate with
‘millennials’. It is important to keep
the content genuine and relevant.
Research suggests vloggers aren’t
effective at communicating strong
sales messages.

7. Yoyo | Why you need video in your marketing plan
Social Video
Social media channels are full of
video content. Watching cute
animal videos to sharing ‘the one
where the guy slips over’; social
video is huge. Including video into
your social strategy is now an
integral way to reach your
audience. Since June 2014, users
of the Facebook have watched an
average of 1 billion videos per
day.
Content Marketing
Content marketing is more
important than ever. Types that
work well are ‘how to’,
demonstrations, and ‘behind the
scenes’. They show the company
to be real and authentic, and show
the personality of the team. Other
video types include company
announcements, promotions,
product stories and case studies.
Mobile
Video is particularly impactful
when paired with mobile
marketing. An impressive “69% of
smartphone users say videos are a
perfect solution for smartphone
viewing as it offers a quick way for
consumers to grasp an overview of
a product.” Ensure your video is
available on mobile.

8. Yoyo | Why you need video in your marketing plan
If you aren’t already including video into your marketing
strategy –start!
It is easier than ever to create your own content with
basic skills and accessible technologies.
But if you do want to produce something to a high
quality, then it is best to bring in the professionals.
So…

9. Yoyo | Why you need video in your marketing plan
Yoyo Design Ltd
90 Calverley Road
Tunbridge Wells
Kent. TN1 2UN
+44 (0) 1892 619555
info@yoyodesign.com
www.yoyodesign.com