The document discusses timing and frequency strategies for social media marketing. It emphasizes the importance of real-time marketing to share relevant content at the right time and location to connect with audiences that share common interests. While real-time marketing can be highly effective when done appropriately, posting too frequently or at inappropriate times runs the risk of appearing spammy. The ultimate guideline is to post at the perfect time to maximize engagement.

1. Timing &
Frequency
IN SOCIAL MED IA MARKETI NG
MKTG 4226 SOCIAL MEDIA MARKETING
KATHERINE WONG - 210318343

4. REAL-TIME
MARKETING

5. Value =
Time + Location +
Shared Interest

6. BENEFITS
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7. REAL-TIME & Relevant

8. INAPPROPRIATE TIMING

9. SPAM
SPAM
SPAM

10. Perfect Timing

11. THE ULTIMATE GUIDELINE FOR
SOCIAL TIMING
& FREQUENCY

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LET S RECAP!