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eCommerce assignment 2
- 1. E-commerce Group Assignment 2Group member KhohChun Wei ( 2072016090048 ) LimHui Ling ( 2072016070105 ) Oon Wei Hou ( 2072016070090 ) YeohLay Hoong ( 2072016090046 ) Ooi Yul Ling ( 2072016070106 ) Soo Wei Lun ( 2072016090041 )
- 2. Introduction Honda Motor Company, Ltd is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s biggest manufacturer of internal combustion engines. The company achieved the number one position among all mass production cars sold in USA.
- 3. PRODUCTS Automobiles Motorcycles Scooters ATV’s Electrical Generators Water pumps Jets Robotics Jet Engines
- 4. Type : Public company Industry : Automotive, aviation Founded on 24 September 1948 Fouder(s) : Soichiro Honda, Takeo Fujisawa Headquaters: Minato ,Tokyo,Japan
- 6. Internet Advertisement Cost Efficiency -- Internet ads can be viewed by millions of people while being displayed all day and night Target Marketing -- Market segmentation and target marketing are more effective on the Internet. Interactive and feedback -- Linking online advertisements to social networking outlets can enhance the communication between company and customers Captive Audience -- Advertisements placed before streaming Web videos cannot be skipped
- 8. Television
- 9. Target audience i. Youngsters - fetch a group of friends for trips or go to college. ii. Housewife - fetch the children to school or carry the home daily supplies. iii. Old adult - for outdoor activity such family trip.
- 10. Advantage •Large audience • Run commercials at different time • Allowing convey message, action or emotional with the audio and sigh
- 11. Disadvantage • Expensive cost - Create creative tv advertisement. - Pay production cost . • Limited time - Capture attention of viewers. - Repeated many times so that the viewers can remember it. • Negative attitudes - Some consumer do not like to watch the television commercial. - Flipping channels or texting with friends when run the commercial.
- 13. RADIO
- 14. Target audience • Couple • Teenager • Marriage couple
- 16. Disadvantage • Lack of permanence If an ad in a newspaper or magazine catches your eye, you can crop and save. • Half of the advert • Play own music
- 17. Radio
- 19. Flyer Advertisement more aware their brand Inform new product or special promotion Is a graphical piece of paper
- 20. Advantages of Flyer Advertisement • Consumers easily understand and read • Can targeted at certain segment of consumers • To know how consumers are reacting • Easy to produce
- 21. Disadvantages of Flyer Advertisement •Easily dismissed by consumers •No long-term impact •Maybe a few consumers have interest to buy only
- 22. Sample of Flyer
- 24. Over the past 100 years has always been the first of all advertising media. Most common way pass information to the public With text and pictures as the main visual stimulation Newspaper Advertisement
- 25. Advantages of Newspaper Advertisement •Can deciding the size of the advertisement placement •Can increase credibility •More easily to do correction •Spread quickly •No limit on reading time
- 26. Disadvantages of Newspaper Advertisement •Expensive •Shorter life •Limited readership •Less attractive to consumers •Shown not much details in the advertisement
- 29. Magazine advertisement • Printed ads that run in local or national magazine. • Honda use magazine to draw the attention of their customer by showing inpiration picture of the product. • Especially attract young customer as many youngster nowadays buy magazine and they are interested to read it.
- 30. Advantages of magazine advertisement •Magazine have good quality of paper which it can display • Good picture of the product to the customer. •Allowing the target to experience an advertisement. •Long life span
- 31. Disadvantages of magazine advertisement •Honda need to spend more money in magazine advertisement as it is costly due to the artwork. •Long pre-publication lead times. •Focus on specific market segment.
- 33. Billboard advertisement •Honda placed their advertisement on a large outdoor board to attract the attention of passerby and create a memorable impression on their mindset. •Its purpose is to interrupt as many people as possible.
- 34. Advantages of billboard advertisement •Billboard shaped advertisements are colorful, sporting big images and little copy. •Honda can placed its billboard wherever it will have the most impact. •It makes the advertisement visibility.
- 35. Disadvantages of billboard advertisement •Takes a lot of time, energy and money to constantly change billboard ads. •The advertisement message must be short and to point. (limited information) •Limited viewing time.
- 38. Top of YouTube Malaysia Ads 2015 2016 Malaysia Airlines - Chinese New Year Malaysia Airlines Petronas Hotlink Malaysia Airlines - Hari Raya Maxis Astro Gempak Tesco Hotlink Tenaga Nasional Samsung Nestle Koko Krunch Nestle Honda Honda Knife Clear Malaysia Samsung Knife 11 street 1 2 3 4 5 6 7 8 9 10 Resource from : Advertising Marketing 2015 and 2016
- 40. • Important of Advertisement - Customers - Seller and companies's product - Society • Market structures Improvement - Understand customer journey - Device service - Creativeness of Ideas Result • The Disadvantage Result - Limitation of budget - Add to Cost
- 41. Thank You