40. People Make City
40“
. ,
. . , ,
.
.
.
. .
, , .
.
. .
.
.
.”
/
,
, , 1930
WPA , ,
. ‘ Public Art’
1967 < Art in a City>
/
.
.
,
,
.
1960 .
.
1960 , , ,
, , ,
. 1930~40 ,
1967 NEA
The Art in Public Places Program
.
Percent-for-art Program .
Isamu Noguchi “Red Cube, 1968, Marine Midland Bank, New York City,
USA“ Pablo Picasso “Head of Sylvette, 1968, New York
University Village Apartment, New York City, USA”,
Alexander Calder “La Grande Vitesse, 1969, Grand Rapids, Mich., USA”
. 1970
. Jean Dubuffet “Group of
Four Trees, 1972, Chase Manhattan Plaza, New Work City, USA”,
Alexander Calder “Flamingo, 1973, Chicago, USA”
William King “Books”
41. Process Design
41 George Rickey “Two Lines Oblique, 1971, Abany Mall, New York City,
USA” . 70
.
1970
.
“Landscape of Time, 1975, Federal Building,
Seattle, USA”, Michael Heizer “Adjacent, Against, Upon,
1977, Myrtle Edwards Park, Seattle, USA”, Carl Andre "Stone
Field Sculpture, 1977, Hartford, USA” ,
Nancy Holt “Stone Enclosure:Rock Ring, 1977, West
Washington University, USA” “Annual Ring, 1980, Federal Building,
Saginaw, Mich. USA” Christo “Running Fence, 1972-76,
Sonoma and Marin Counties, Calif. USA” .
.
1974 NEA
“ ”
. . 1980
.
R.M. R.M.Fischer
“Rector Gate, 1985-89, Battery Park City, New York City, USA”
Vito Acconci
“Bad Dream house #2, 1988, John Wieland Homes, Gwinnett Country,
Atlanta, USA” Siah Armajani “Irene Hixon Whitney
Bridge, 1985-88, Minneapolis, USA”, Bruce Nauman “Bus
Shelter, 1983, Chicago, USA” .
Robert Irwin “Nine Spaces, Nine
Trees, 1983, Public Safety Builiding, Seattle, Wash., USA”
.
. 1981 3.5m
. 1989
. Anti-art Populism
.
.
.
42. People Make City
42
/
. 1976 F Judith F. Baca,
Christina Schlesinger, Donna Deitch
,
, The Social and
Publia Art Resource Center
. F Judith F. Baca
“Great Wall of Los Angeles, begun 1976, Los Angeles, Calif., USA” 2435
. 1848
19
.
1988 <
: > 80 ,
.
. 1980
.
.
80
. NEA(National Endowment for Arts)
80
.
.
.
-
- (
) ,
, .
1990
.60 80
,
.
. ,
, ,
. 80
90 ,
,
90 ‘Culture In Action’
80
Sculpture Chicago 90
8
. Mary Jane Jacob 1992
1993 . “ ”
-
- .
.
8
“ ” .
,
.
/
90
,
.
. ‘ New Genre Public Art’ 1995
:
. 1967
‘ ’
‘ ’ ‘ ’
.
. “ -
.
. Intervention .
, , .
. , , , ,
,
.
,
,
”
.
43. Process Design
43
1990
,
.
, ,
.
.
, , ,
, , . Art for
Architecture, Art in a city, Art in public,
Art in public interest ,
, Art in Public place
. , ,
. , ,
( )
.
/
. 1 Public Works
for Artists . 2 Art in Architecture
. 3
Art in Public place Percent for
Art Policy
.
, ,
. site general art
site specific art . 4 Art as
Urban Revitalization
.
Public Art Master Plan, .
( ,
) . , .
, , , .
, , , . 5
,
. 1980
, .
.
,
,
.
.
,
.
.
, , , , ,
.
.
, , , ,
.
44. People Make City
44
.
.
,
. ,
.
.
.
.
.
. < Art in City>
,
.
.
/
.
.
, ,
.
‘ ’
?
.
,
.
.
.
, ( )
.
< >
. < > ,
.
64. People Make City
64
1
- :
/
,
/
Branding
. 21
,
.
Image Power
. , ,
.
3
.
/ - City Identity
CI(City Identity)
.
City Identity
, /
, /
, /
.
CI .
/
CI
, / CI CI ,
.
65. Place Making, Training
65 /
• New York
.70
, NEW YORK O" "I
LOVE NewYork"
.
• Amsterdam
• Santa Monica
. Big Blue Bus
,
.
Santa Monica Big Blue Bus
87. Planing and Design
87
,
, , ,
.
/
NEW CONCEPT of People Culture
- 30
NEW SCAPE with Deep Passion of Human and Nature
NEW VALUE in City
30
/
‘ ’
BRAND VALUE
BRAND MARKETING
HYPER-ENVIRONMENT for Sharing Infrastructure
BRAND VALUE UPGRADE(Alternative Culture )
DESIGN WHAT?
DESIGN HOW?
ADJUSTABILITY + USER PARTICIPATION = ALTERNATIVE DESIGN
.
