DONE BY:
SARAH
LEE,
MIYUKI
GUO,
CHARLES
WONG
INTEGRATIVE SEMINAR STUDIO MIGRATE
PROCESS BOOK
TOURIST BROCHURES
¡  Project statement and thesis
¡  Process
§ Data Collection
§ Selection of iconic sites
§ Picture taking of surround...
DEFINITION OF
MAPPING
MAPPING
ICONIC PLACES
TOURIST
BROCHURES
VISUAL DETAILS
HISTORICAL
INFORMATION
BROADWAY
SEGMENTS
PROJ...
¡  Our idea would be to ‘map’, record and
research the various iconic places that we
encounter on our traverse up Broadwa...
PROJECT STATEMENT AND
THESIS
Broadway Segments
1.  Wall Street
Battery Place to Canal
Street
2.  Chinatown
Canal Street to...
DATA
COLLECTION
ANALYSIS
AND
APPLICATION
FINAL
BROCHURE
DESIGNS
PROCESS
SL
¡ Within each brochure, historical
information on the specific iconic sites
will be included, as well as details on
how t...
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: SELECTION
OF ICONIC SITES
MK
DATA COLLECTION: PICTURE TAKING OF
SURROUNDINGS
1 2
3 4
1. Battery Park to Canal Street| 2. Canal Street to 14th Street|
3...
DATA COLLECTION: PICTURE TAKING OF
SURROUNDINGS
6 7
6. 61st Street to 116th Street | 7. 116th Street to 170th Street |
8. ...
DATA COLLECTION: NOTE TAKING
A more qualitative
approach was applied.
Information is usually
observed through the
senses (...
Some quantitative data was gathered as well, although notably less
with respect to qualitative data. Information on specif...
Secondary data in the form of internet sources and historical literature was also crucial to the
development of the projec...
BROCHURE
COVER
DESIGNS
BROCHURE
LAYOUT
FINAL
BROCHURE
DESIGNS
ANALYSIS AND
APPLICATION
BROCHURE COVER DESIGNS
1. Wall Street [Battery Park to Canal Street]|2. Chinatown [Canal
Street to 14th Street]|3. Union S...
¡  The use of symbols and imagery played a
significant role in the designs. For example, the use
of the iconic Union Squa...
¡  Symmetry also played an important part
in the designs. For example, in the Chinese
culture, symmetry invokes balance a...
A homogenous brochure layout was created to make
the brochures cohesive and consistent in design. A
description of the sur...
FINAL BROCHURE DESIGNS
MK
FINAL BROCHURE DESIGNS
MK
PRODUCTION
USE OF
PRODUCT
INTERVENTIONTHE REAL WORLD
SL
1.  Contacting a print
shop
2.  Mass printing of
brochures
3.  Proliferation of
brochures to the
public through
different
...
¡  Brochures can eventually be used as
interactive tour guides as they journey up
Broadway in New York to visit the iconi...
http://lostonbroadway.wordpress.com
Our interactive website allows travellers to take
information with them on their mobil...
END
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Integrative seminar studio migrate - process book

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Integrative seminar studio migrate - process book

  1. 1. DONE BY: SARAH LEE, MIYUKI GUO, CHARLES WONG INTEGRATIVE SEMINAR STUDIO MIGRATE PROCESS BOOK TOURIST BROCHURES
  2. 2. ¡  Project statement and thesis ¡  Process § Data Collection § Selection of iconic sites § Picture taking of surroundings § Note taking § Quantitative data § Historical research on iconic sites § Analysis and application § Brochure cover designs § Brochure layout § Final brochure designs ¡  The Real World § Production § Use of Product § Intervention CONTENTS
  3. 3. DEFINITION OF MAPPING MAPPING ICONIC PLACES TOURIST BROCHURES VISUAL DETAILS HISTORICAL INFORMATION BROADWAY SEGMENTS PROJECT STATEMENT AND THESIS SL
  4. 4. ¡  Our idea would be to ‘map’, record and research the various iconic places that we encounter on our traverse up Broadway. ¡  Our idea is to synthesize all the information we have gathered and to create tourist guide brochures for each neighborhood that we have encountered. The front cover of each pamphlet will identify specific landmarks or points of interest in each neighborhood (by name and through the use of images or symbols), and will include specific visual details or cues that we have characterized from the neighborhoods (for example, color, space, font-type, etc.). ¡  Also within the brochures will be the images of the sites and historical information on the sites. This is where the secondary research will come into play in our projects. PROJECT STATEMENT AND THESIS SL
  5. 5. PROJECT STATEMENT AND THESIS Broadway Segments 1.  Wall Street Battery Place to Canal Street 2.  Chinatown Canal Street to 14th Street 3.  Union Square 14th Street to 34th Street 4.  Times Square 34th Street to 50th Street 5.  Columbus Circle 50th Street to 61st Street 6.  The Upper West Side 61st Street to 116th Street 7.  Harlem 116th Street to 170th Street 8.  Inwood 170th Street to 207th Street SL
  6. 6. DATA COLLECTION ANALYSIS AND APPLICATION FINAL BROCHURE DESIGNS PROCESS SL
  7. 7. ¡ Within each brochure, historical information on the specific iconic sites will be included, as well as details on how they help shape and contribute aesthetic value to their current climates. With the proliferation of this knowledge, New Yorkers can become more aware of the diversity and idiosyncrasy of the many places that make up New York City, perhaps promoting more tourist interest as well as a sense of consciousness of one’s surroundings. ¡ 3 to 4 iconic sites were selected per neighborhood based on how representative they were of their segment of New York DATA COLLECTION: SELECTION OF ICONIC SITES MK
  8. 8. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  9. 9. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  10. 10. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  11. 11. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  12. 12. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  13. 13. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  14. 14. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  15. 15. DATA COLLECTION: SELECTION OF ICONIC SITES MK
  16. 16. DATA COLLECTION: PICTURE TAKING OF SURROUNDINGS 1 2 3 4 1. Battery Park to Canal Street| 2. Canal Street to 14th Street| 3. 14th Street to 34th Street | 4. 34th Street to 50th Street MK
  17. 17. DATA COLLECTION: PICTURE TAKING OF SURROUNDINGS 6 7 6. 61st Street to 116th Street | 7. 116th Street to 170th Street | 8. 170th Street to 207th Street 8 Note: no pictures available for segment 5 MK
  18. 18. DATA COLLECTION: NOTE TAKING A more qualitative approach was applied. Information is usually observed through the senses (sight, sound, smell, etc.) as we ‘migrated’ up Broadway first hand, thus more primary data was collected through notes and pictures (see figure 2a and 2b). An empirical data collection method was an essential part of the process, as more unexpected information could be gathered – for example, the symbols used on Chinese shop signs in Chinatown, or the mannerisms of people walking in Times Square. The data collected was also more descriptive, rather than mathematical, as the end goal of the project was to generate a creative design work or campaign. SL
  19. 19. Some quantitative data was gathered as well, although notably less with respect to qualitative data. Information on specific racial population sizes and income levels lent a beneficial perspective when trying to section or identify the different neighborhoods of the city (see figure 3). Furthermore, this information gave us ideas on why and how a neighborhood has evolved to be what it is today, lending to the historical aspect of our project. "Urban research maps." The changing city at the sweep of your mouse: Block by block demographic changes mapped across New York, 2000 to 2010. Center for Urban Research, The Graduate Center, City University of New York (CUNY), n.d. Web. 19 Oct 2013. http://www.urbanresearchmaps.org/plurality/blockmaps.htm. DATA COLLECTION: QUANTITATIVE DATA SL
  20. 20. Secondary data in the form of internet sources and historical literature was also crucial to the development of the project, specifically in the understanding of the iconic sites. The goal was to sift out information that answered the questions: why does this place look like the way it does? How is the aesthetic of a building influenced by its history? Following the research, a short write-up on each iconic place is included in the final pamphlet of the neighborhood, along with the image of the sites themselves. For example, Licoln center was designed in the 1950s to 1960s as part of an urban renewal project, with the purpose of becoming a cultural hub for fine art and performance. Thus its design was constructed around the ideas of sophistication, refinement and meticulous detail and was inspired by Michelangelo's Campidoglio in Rome. Lincoln center, as an iconic site, thus contributes to the majestic and cultivated aesthetic of the upper-west side. See brochures for full information Roth, Leland M. (2001). American Architecture: A History. Boulder, Colo.: Magnet, Myron. n. page. http://www.city-journal.org/html/10_4_a_new_lincoln.html. DATA COLLECTION: HISTORICAL RESEARCH ON ICONIC SITES SL
  21. 21. BROCHURE COVER DESIGNS BROCHURE LAYOUT FINAL BROCHURE DESIGNS ANALYSIS AND APPLICATION
  22. 22. BROCHURE COVER DESIGNS 1. Wall Street [Battery Park to Canal Street]|2. Chinatown [Canal Street to 14th Street]|3. Union Square [14th Street to 34th Street] | 4. Times Square [34th Street to 50th Street] | 5. Columbus Circle [50th Street to 61st Street] | 6. The Upper West Side [61st Street to 116th Street] | 7. Harlem [116th Street to 170th Street] | 8. Inwood [170th Street to 207th Street] SL
  23. 23. ¡  The use of symbols and imagery played a significant role in the designs. For example, the use of the iconic Union Square subway station in the Union Square brochure design makes it instantly identifiable. Furthermore, the choice of hand-drawn sketches of the subway station, the equestrian portrait of George Washington and the water-color tiles creates a certain antiquity, suggestive of stamps, lending to the iconic history the location. ¡  The use of color in the designs was arguable the most critical indicator for the sites themselves. As seen in brochure cover no. 6, the use of traditional chinese colors of prosperity (red and gold), made more striking in contrast to the desaturated background picture, was employed to suggest the distinctive visual quality of Chinatown. They were inspired by the shop signs, building colors and customary décor of the area surrounding the iconic sites. In other posters, such as the one of Wall Street, the colors black, white and silver were utilized to describe the masculinity, dominance and severity of the place and industry. BROCHURE COVER DESIGNS SL
  24. 24. ¡  Symmetry also played an important part in the designs. For example, in the Chinese culture, symmetry invokes balance and peace (see design for chinatown). The asymmetric buildings in the design for Wall Street suggest the aggressive competition to constantly ‘construct’ higher, bigger, stronger brands, metaphorically represented by the ‘competing’ buildings. ¡  The use of typeface and language in the designs is essential in embodying the character of the places. Chinese calligraphic fonts were used in the Chinatown poster to appeal to the cultural significance of the chinese language. The font chosen for the design of Wall Street was inspired by the typeface used in the Wall Street Journal. Garcia, Mario. "The Wall Street Journal." Font Bureau. The Font Bureau Gallery, inc., n.d. Web. 20 Oct 2013. http://www.fontbureau.com/gallery/newspaper/WallStreetJournal/. BROCHURE COVER DESIGNS SL
  25. 25. A homogenous brochure layout was created to make the brochures cohesive and consistent in design. A description of the surroundings, a brief history of the location, interesting facts on the iconic sites, a map and a tourist business contact card was included to create a complete pamphlet. BROCHURE LAYOUT MK
  26. 26. FINAL BROCHURE DESIGNS MK
  27. 27. FINAL BROCHURE DESIGNS MK
  28. 28. PRODUCTION USE OF PRODUCT INTERVENTIONTHE REAL WORLD SL
  29. 29. 1.  Contacting a print shop 2.  Mass printing of brochures 3.  Proliferation of brochures to the public through different distribution channels: §  Tourist agencies §  Tourist information stands §  Magazines / journals / publications §  Email §  Social media (facebook, instagram, twitter, etc.) §  Word-of-mouth PRODUCTION SL
  30. 30. ¡  Brochures can eventually be used as interactive tour guides as they journey up Broadway in New York to visit the iconic sites / landmarks. ¡  With the proliferation of this knowledge, New Yorkers can become more aware of the diversity and idiosyncrasy of the many places that make up New York City, perhaps promoting more tourist interest as well as a sense of consciousness of one’s surroundings. USE OF PRODUCT SL
  31. 31. http://lostonbroadway.wordpress.com Our interactive website allows travellers to take information with them on their mobile devices as they walk up Broadway INTERVENTION SL
  32. 32. END

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