Interview discovery

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Design

Founders Keepers
Ben Mclaughlin
Melissa Yin
Damon Lam
Sept 15 2017
Discovery

Businesses have a hard time sharing information and that
they have a need to share trends.
Assumption

We believe by sharing local current trends between
businesses will help them thrive
Hypothesis

Its important to keep your finger on the pulse
-Michael, Restoration Hardware

Kendra
San Francisco Rug Gallery
Julie
Gift Shop Manager
Michael
Restoration Hardware
Sarah
Big Daddy Antiques
Avier
Blue Bottles Manager
Greg
Shears & Windows Manager

Without a balance of local and international partnerships its
difficult to reach customers and financial goals

Without staying up-to-date with industry trends, business
are effectively kept in the dark

its proﬁtable
its not proﬁtable
Efﬁcient
Communication methods
Slow internal
Communication methods
Company that we have spoken too
Company that we haven’t spoken too

Avier. 25 Sep 2017. Personal Interview.

Greg. 22 Sep 2017. Personal Interview.

Julie. 24 Sep 2017. Personal Interview.

Kendra. 22 Sep 2017. Personal Interview.

Michael. 23 Sep 2017. Personal Interview.

Sarah. 23 Sep 2017. Personal Interview.

https://www.google.com/search?
safe=oﬀ&rlz=1C5CHFA_enUS744US744&biw=1440&bih=756&tbm=isch&sa=1&q=restoration+hardware&oq=resteration+har&gs
_l=psy-ab.3.0.0i13k1l4.8150.10650.0.11537.15.14.0.0.0.0.323.1203.5j4j0j1.10.0....0...1.1.64.psy-ab..
5.10.1199...0j0i67k1j0i10k1.0.1IOsDIrciNw#imgrc=J8WwQwH1G7iMyM:
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Interview discovery

1. Founders Keepers Ben Mclaughlin Melissa Yin Damon Lam Sept 15 2017 Discovery

2. Businesses have a hard time sharing information and that they have a need to share trends. Assumption

3. We believe by sharing local current trends between businesses will help them thrive Hypothesis

4. Its important to keep your finger on the pulse -Michael, Restoration Hardware

5. Kendra San Francisco Rug Gallery Julie Gift Shop Manager Michael Restoration Hardware Sarah Big Daddy Antiques Avier Blue Bottles Manager Greg Shears & Windows Manager

7. Without a balance of local and international partnerships its difficult to reach customers and financial goals

8. Hiring employees with personal values that align with the company's values successfully represent the brand.

9. Without staying up-to-date with industry trends, business are effectively kept in the dark

10.

11. its profitable its not profitable Efficient Communication methods Slow internal Communication methods Company that we have spoken too Company that we haven’t spoken too

12. Avier. 25 Sep 2017. Personal Interview. Greg. 22 Sep 2017. Personal Interview. Julie. 24 Sep 2017. Personal Interview. Kendra. 22 Sep 2017. Personal Interview. Michael. 23 Sep 2017. Personal Interview. Sarah. 23 Sep 2017. Personal Interview. https://www.google.com/search? safe=oﬀ&rlz=1C5CHFA_enUS744US744&biw=1440&bih=756&tbm=isch&sa=1&q=restoration+hardware&oq=resteration+har&gs _l=psy-ab.3.0.0i13k1l4.8150.10650.0.11537.15.14.0.0.0.0.323.1203.5j4j0j1.10.0....0...1.1.64.psy-ab.. 5.10.1199...0j0i67k1j0i10k1.0.1IOsDIrciNw#imgrc=J8WwQwH1G7iMyM: Sources

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