Ramon De Leon Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Empower your employees, because they are your brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence and ideas/input. Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.” By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them. Ramon will share his passion, personal experience and methods to help you unlock this incredible asset.

1. Empower the Advocates of Your
Brand:
Your Team Members
@Ramon_DeLeon

2. @Ramon_DeLeon

3. Welcome to #Bham
@Ramon_DeLeon

4. @Ramon_DeLeon

5. @RDobrinski
@Ramon_DeLeon

6. 19 year old wanted to deliver pizza. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
@Ramon_DeLeon

7. 1989
Pizza Driver &
Team
Dominos
#OCCUPY
McDonalds
@Ramon_DeLeon

8. Career Highlights
• Pioneered Domino’s E-Commerce with a 3rd party vendor in ’98
• Sales Growth of $3.5MM in ‘00 to $7MM in 2012
• In 2013 nearly 70% of sales were digital
• ICQ/AOL Instant Messenger was my micro-blog before
Twitter was invented
• College Students started Facebook Groups ‘05
@Ramon_DeLeon

10. Goal:
To inspire you to
make a
difference in the
lives of your
customers.
@Ramon_DeLeon

11. Mindset
“Care more about your
customers than your
competitors do”

12. Want More from Social?
Empower Your Employees and
they will Power your brand
@Ramon_DeLeon

13. Change Your Framework—Change Your Future
@Ramon_DeLeon

14. Is It Harder To Sell To Your Boss
Than It Is To Sell To Your
Customers or Team Members?
@Ramon_DeLeon

15. CFO asks CEO: "What happens if
we invest in developing our people
& then they leave us?"
CEO: 'What happens if we don't,
and they stay?"

16. The Digital Intelligence Framework
Building the Right Infrastructure
@Ramon_DeLeon

17. Got a New Task – We Make a List
@Ramon_DeLeon

18. Forgot to check the refrigerator first…..
@Ramon_DeLeon

19. Same thing happens at work
@Ramon_DeLeon

20. Start with a Plan….
Don’t think: Friends,
Followers, Post or
Likes.
Think about the
RELATIONSHIPS
you intend to create.
@Ramon_DeLeon

21. Friendship First then Customers
October 2005
@Ramon_DeLeon

22. Train – Inspire - Educate
@Ramon_DeLeon

23. If you want to deliver great customer experiences
you need to engage your team members.
@Ramon_DeLeon

24. Identify the behaviors of your team that fuel your desired
customer experience - Motivate it!
@Ramon_DeLeon

25. You Can’t Create Enough Content
Even If You Had To!
@Ramon_DeLeon

26. Empowered Team Members are More
Customer Focused
@Ramon_DeLeon

27. Customers are Real People
@Ramon_DeLeon

28. Team Members… just workers or
Your Best Brand Advocates?
@Ramon_DeLeon

29. In today’s market, REAL
trumps PERFECT because real
is what creates…

30. If you are only focused on the Money
You risk completely overlooking the People
@Ramon_DeLeon

31. Welcome to the Age of Influence!
@Ramon_DeLeon

32. Where anyone can build
an audience and effect
change, advocate brands,
build relationships, and
make a difference!
@Ted_Rubin

33. Manage the Micro Interactions
@Ramon_DeLeon

34. Importance of Brand Advocates
@MValleyGirl
@Ramon_DeLeon

35. @Ramon_DeLeon

36. Real-Time
Marketing
Is a
Right now
Opportunity

37. Show your customers some Love!
@Ramon_DeLeon

38. @CathMerritt

39. Bring on Twitter!
@Ramon_DeLeon
4-19-09

40. TINYURL.com/WOWYOU
@Ramon_DeLeon

41. @sioksiok

42. Be Important To Your Customers!

43. @NicksPizza in Elgin, IL

44. Define the Mission and Plan Accordingly

45. @NickSarillo www.NICKSPIZZAPUB.com

46. @Ramon_DeLeon

47. “If You
can’t add,
You can’t
multiply”
#RamonWOW
@Ramon_DeLeon