Empower the Advocates of Your
Brand:
Your Team Members
@Ramon_DeLeon
@Ramon_DeLeon
Welcome to #Bham
@Ramon_DeLeon
@Ramon_DeLeon
@RDobrinski
@Ramon_DeLeon
19 year old wanted to deliver pizza. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
1989
Pizza Driver &
Team
Dominos
#OCCUPY
McDonalds
@Ramon_DeLeon
Career Highlights
• Pioneered Domino’s E-Commerce with a 3rd party vendor in ’98
• Sales Growth of $3.5MM in ‘00 to $7MM i...
Goal:
To inspire you to
make a
difference in the
lives of your
customers.
@Ramon_DeLeon
Mindset
“Care more about your
customers than your
competitors do”
Want More from Social?
Empower Your Employees and
they will Power your brand
@Ramon_DeLeon
Change Your Framework—Change Your Future
@Ramon_DeLeon
Is It Harder To Sell To Your Boss
Than It Is To Sell To Your
Customers or Team Members?
@Ramon_DeLeon
CFO asks CEO: "What happens if
we invest in developing our people
& then they leave us?"
CEO: 'What happens if we don't,
a...
The Digital Intelligence Framework
Building the Right Infrastructure
@Ramon_DeLeon
Got a New Task – We Make a List
@Ramon_DeLeon
Forgot to check the refrigerator first…..
@Ramon_DeLeon
Same thing happens at work
@Ramon_DeLeon
Start with a Plan….
Don’t think: Friends,
Followers, Post or
Likes.
Think about the
RELATIONSHIPS
you intend to create.
@R...
Friendship First then Customers
October 2005
@Ramon_DeLeon
Train – Inspire - Educate
@Ramon_DeLeon
If you want to deliver great customer experiences
you need to engage your team members.
@Ramon_DeLeon
Identify the behaviors of your team that fuel your desired
customer experience - Motivate it!
@Ramon_DeLeon
You Can’t Create Enough Content
Even If You Had To!
@Ramon_DeLeon
Empowered Team Members are More
Customer Focused
@Ramon_DeLeon
Customers are Real People
@Ramon_DeLeon
Team Members… just workers or
Your Best Brand Advocates?
@Ramon_DeLeon
In today’s market, REAL
trumps PERFECT because real
is what creates…
If you are only focused on the Money
You risk completely overlooking the People
@Ramon_DeLeon
Welcome to the Age of Influence!
@Ramon_DeLeon
Where anyone can build
an audience and effect
change, advocate brands,
build relationships, and
make a difference!
@Ted_Ru...
Manage the Micro Interactions
@Ramon_DeLeon
Importance of Brand Advocates
@MValleyGirl
@Ramon_DeLeon
@Ramon_DeLeon
Real-Time
Marketing
Is a
Right now
Opportunity
Show your customers some Love!
@Ramon_DeLeon
@CathMerritt
Bring on Twitter!
@Ramon_DeLeon
4-19-09
TINYURL.com/WOWYOU
@Ramon_DeLeon
@sioksiok
Be Important To Your Customers!
@NicksPizza in Elgin, IL
Define the Mission and Plan Accordingly
@NickSarillo www.NICKSPIZZAPUB.com
@Ramon_DeLeon
“If You
can’t add,
You can’t
multiply”
#RamonWOW
@Ramon_DeLeon
Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon
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Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon

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Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama

Empower your employees, because they are your brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence and ideas/input.

Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.”

By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them.

Ramon will share his passion, personal experience and methods to help you unlock this incredible asset.

Published in: Technology, Business
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  • Collective Bias… Nike Fuel Band & PATH as company intranet
  • The HOW: the infrastructure and architecture (the pillars)
    Infra-org, people, partners, core vision  where change management comes in

    Org struc-change management. People stuck in their ways, frozen.
  • Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon

    1. 1. Empower the Advocates of Your Brand: Your Team Members @Ramon_DeLeon
    2. 2. @Ramon_DeLeon
    3. 3. Welcome to #Bham @Ramon_DeLeon
    4. 4. @Ramon_DeLeon
    5. 5. @RDobrinski @Ramon_DeLeon
    6. 6. 19 year old wanted to deliver pizza. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . @Ramon_DeLeon
    7. 7. 1989 Pizza Driver & Team Dominos #OCCUPY McDonalds @Ramon_DeLeon
    8. 8. Career Highlights • Pioneered Domino’s E-Commerce with a 3rd party vendor in ’98 • Sales Growth of $3.5MM in ‘00 to $7MM in 2012 • In 2013 nearly 70% of sales were digital • ICQ/AOL Instant Messenger was my micro-blog before Twitter was invented • College Students started Facebook Groups ‘05 @Ramon_DeLeon
    9. 9. Goal: To inspire you to make a difference in the lives of your customers. @Ramon_DeLeon
    10. 10. Mindset “Care more about your customers than your competitors do”
    11. 11. Want More from Social? Empower Your Employees and they will Power your brand @Ramon_DeLeon
    12. 12. Change Your Framework—Change Your Future @Ramon_DeLeon
    13. 13. Is It Harder To Sell To Your Boss Than It Is To Sell To Your Customers or Team Members? @Ramon_DeLeon
    14. 14. CFO asks CEO: "What happens if we invest in developing our people & then they leave us?" CEO: 'What happens if we don't, and they stay?"
    15. 15. The Digital Intelligence Framework Building the Right Infrastructure @Ramon_DeLeon
    16. 16. Got a New Task – We Make a List @Ramon_DeLeon
    17. 17. Forgot to check the refrigerator first….. @Ramon_DeLeon
    18. 18. Same thing happens at work @Ramon_DeLeon
    19. 19. Start with a Plan…. Don’t think: Friends, Followers, Post or Likes. Think about the RELATIONSHIPS you intend to create. @Ramon_DeLeon
    20. 20. Friendship First then Customers October 2005 @Ramon_DeLeon
    21. 21. Train – Inspire - Educate @Ramon_DeLeon
    22. 22. If you want to deliver great customer experiences you need to engage your team members. @Ramon_DeLeon
    23. 23. Identify the behaviors of your team that fuel your desired customer experience - Motivate it! @Ramon_DeLeon
    24. 24. You Can’t Create Enough Content Even If You Had To! @Ramon_DeLeon
    25. 25. Empowered Team Members are More Customer Focused @Ramon_DeLeon
    26. 26. Customers are Real People @Ramon_DeLeon
    27. 27. Team Members… just workers or Your Best Brand Advocates? @Ramon_DeLeon
    28. 28. In today’s market, REAL trumps PERFECT because real is what creates…
    29. 29. If you are only focused on the Money You risk completely overlooking the People @Ramon_DeLeon
    30. 30. Welcome to the Age of Influence! @Ramon_DeLeon
    31. 31. Where anyone can build an audience and effect change, advocate brands, build relationships, and make a difference! @Ted_Rubin
    32. 32. Manage the Micro Interactions @Ramon_DeLeon
    33. 33. Importance of Brand Advocates @MValleyGirl @Ramon_DeLeon
    34. 34. @Ramon_DeLeon
    35. 35. Real-Time Marketing Is a Right now Opportunity
    36. 36. Show your customers some Love! @Ramon_DeLeon
    37. 37. @CathMerritt
    38. 38. Bring on Twitter! @Ramon_DeLeon 4-19-09
    39. 39. TINYURL.com/WOWYOU @Ramon_DeLeon
    40. 40. @sioksiok
    41. 41. Be Important To Your Customers!
    42. 42. @NicksPizza in Elgin, IL
    43. 43. Define the Mission and Plan Accordingly
    44. 44. @NickSarillo www.NICKSPIZZAPUB.com
    45. 45. @Ramon_DeLeon
    46. 46. “If You can’t add, You can’t multiply” #RamonWOW @Ramon_DeLeon

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