Product Brochure: Europe B2C E-Commerce Market 2018

EUROPE B2C E-COMMERCE MARKET 2018
PUBLICATION DATE: SEPTEMBER 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-14 TABLE OF CONTENTS I PAGE 15 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 16 METHODOLOGY I PAGE 17 RELATED REPORTS I PAGE 18 CLIENTS I PAGE 19-20 FREQUENTLY ASKED QUESTIONS
PAGE 21 ORDER FORM I PAGE 22 TERMS AND CONDITIONS

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Europe B2C E-Commerce Market 2018
Report
B2C E-Commerce
Europe
Austria, Belgium, Czech Republic, Denmark, Finland, France,
Germany, Italy, Netherlands, Poland, Portugal, Russia, Spain,
Sweden, Switzerland, Turkey, UK, Ukraine
English
PDF & PowerPoint
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QUESTIONS
ANSWERED
IN THIS REPORT
How large is the B2C E-Commerce market size in Europe in 2018?
What are the top online retail markets in this region?
What are the key market trends in European B2C E-Commerce?
How do the preferences of online shoppers vary across the countries?
Who are the leaders of the B2C E-Commerce space in Europe?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

CLOTHING IS THE TOP PRODUCT CATEGORY IN EUROPE’S B2C E-COMMERCE
Europe is one of the three largest regions in global B2C E-Commerce. Despite
advancing maturity, online retail sales in the Old Continent are projected to maintain a
double-digit growth rate and reach a new high in 2018, according to a forecast cited in the
yStats.com report. The UK is expected to remain the region’s largest online retail market,
followed by France and Germany. The countries of Eastern Europe are also seeing growth in
E-Commerce sales, but lag behind their neighbours in the West in terms of online shopping
penetration.
The leading product category purchased by online shoppers across the region is
clothing. More than two in three online shoppers in Germany bought clothes over the
Internet, spending more on this than any other category in 2017, as the yStats.com report
reveals. While the dominance of fashion E-Commerce is consistent across most countries of
the region, some variance exists in terms of the payment methods preferred by digital
buyers. While credit or debit card was the top online payment method in France, Belgium
and the Nordics, PayPal and other E-Wallets ranked higher than plastic in countries
including Spain and Italy, and were nearly as popular in the UK.
Some of the top E-Commerce market trends in Europe, highlighted in the yStats.com
report, include mobile and cross-border online shopping. Furthermore, omnichannel
shopping patterns are evolving as consumers’ path to purchase crosses both digital and
physical retail spaces. For example, in Italy two-thirds of online shoppers researched
products on the Internet before buying them in-store, and nearly as many used brick-and-
mortar as a research channel for preparing an online purchase. These and other trends are
projected to drive further growth of B2C E-Commerce sales in Europe.
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MANAGEMENT SUMMARY
REGIONAL OVERVIEW
 Breakdown of Global B2C E-Commerce Sales by Regions, incl. Europe, in %, 2017e
 Breakdown of Global Retail E-Commerce Sales by Regions, incl. Europe, in %, 2017
 B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2018f
 Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018f
 Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f
 B2C E-Commerce Share of Total Retail Sales in Europe, by Top 3 Advanced and Emerging Markets, in %, 2017
 Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
 Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
 Product Categories Purchased Online, in % of Online Shoppers in the EU, 2017
 Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
 Delivery Locations Preferred in E-Commerce, in % of Online Shoppers, 2017
ADVANCED MARKETS
3.1. UK
3.1.1. TRENDS
 B2C E-Commerce Market Overview and International Comparisons, July 2018
 M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
 Click & Collect Sales, in GBP billion, 2017 & 2022f
 Voice E-Commerce Sales, in USD billion, 2017 & 2022f
 Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest
of the World, in % of Online Shoppers in the UK, 2012 - 2017
 Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017
3.1.2. SALES & SHARES
 B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 - 2022f
 B2C E-Commerce Share of Total Retail Sales, in %, 2012 – 2017
3.1.3. INTERNET USERS & ONLINE SHOPPERS
 Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 – 2017
 Online Shopper Penetration, in % of Adults, 2012-2017
3.1.4. PRODUCTS
 Product Categories Purchased Online, in % of Adults, Q1 2017
 B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f
3.1.5. PAYMENT
 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.1.6. DELIVERY
 Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May
2017
3.1.7. PLAYERS
 Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e
 Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017
 Top 3 Retail Websites by Unique Visitors, in millions, March 2018
 Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017
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TABLE OF CONTENTS (1 OF 11)
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ADVANCED MARKETS (CONT.)
3.2. GERMANY
3.2.1. TRENDS
 M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
 Breakdown of Retail Purchases by Mono-Channel and Multi-Channel Purchases, by Online Purchases, Offline
Purchases and Total Purchases, 2017
 Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017
 B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f
 B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f
 Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2017
 Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
3.2.4. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017
 B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017
 Interactive Retail Sales of Services, by Category, in EUR billion, 2016 & 2017
3.2.5. PAYMENT
 Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
3.2.6. DELIVERY
 Logistic Services Providers Used by Online Shops, in % of Online Shops, 2017e
 Fastest Possible Delivery Time Offered by Online Shops, in Days, in % of Online Shops, 2016 & 2017
3.2.7. PLAYERS
 Market Share of Amazon, by Amazon.de Marketplace and Amazon.de, in %, 2017
 Top 10 Online Shops, by Sales, in EUR million, 2016
 Top 10 E-Commerce Platforms by Market Share, 2017/2018
3.3. FRANCE
3.3.1. TRENDS
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
 Shopping-Related Purposes of Voice Command Usage, in % of Online Shoppers, 2017
 B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
 B2C E-Commerce Share of Total Retail Sales, in %, 2017
 Internet Penetration, in % of Individuals, 2011 – 2017
 Online Shopper Penetration, in % of Individuals, 2011 - 2017
3.3.4. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in
2018
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3.3. FRANCE (CONT.)
3.3.5. PAYMENT
3.3.6. DELIVERY
 Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2017
 Subscription Delivery Services Used, in % of Online Shoppers, 2017
3.3.7. PLAYERS
 Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices
Used for Access, in % of Unique Visitors, Q1 2018
 Top 10 Best-Known B2C E-Commerce Websites, % of Respondents, December 2017
3.4. ITALY
3.4.1. TRENDS
 M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
 Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest
of the World, in % of Online Shoppers in Italy, 2012 – 2017
 Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, 2017
 B2C E-Commerce Sales, in EUR billion, 2011 – 2018f
 Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 – 2018f
 B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2018f
3.4.4. PRODUCTS
 B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017
& 2018f
 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
3.4.5. PAYMENT
3.4.6. DELIVERY
 Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.4.7. PLAYERS
 Top 3 Destinations for Product Research Before Buying Online or in a Store, incl. Amazon and eBay, in % of Internet
Users, October 2017
3.5. NETHERLANDS
3.5.1. TRENDS
 Breakdown of Online Purchases by Device, in %, 2017
 Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017
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3.5. NETHERLANDS (CONT.)
 B2C E-Commerce Sales, in EUR billion, 2015-2017
 Online Share of Total Consumer Spending, by Spending on Products, Services and Total, 2016 & 2017
3.5.4. PRODUCTS
3.5.5. PAYMENT
3.5.6. DELIVERY
 Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, May 2017
3.5.7. PLAYERS
 Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2016
3.6. SPAIN
3.6.1. TRENDS
 Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
 Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 – Q4 2017
 Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 – Q4 2017
 Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017
 B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 – 2016
 B2C E-Commerce Sales, in EUR billion, 2016 & 2017
 B2C E-Commerce Share of Total Retail Sales, in %, 2017e
 Internet Penetration, in % of Individuals, 2011 - 2017
3.6.4. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2017
3.6.5. PAYMENT
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
3.6.6. DELIVERY
 Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.6.7. PLAYERS
 Top 10 E-Commerce Websites, by Total Number of Visits, in millions, 2017
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3.7. BELGIUM
3.7.1. TRENDS
 Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
 B2C E-Commerce Sales, in EUR billion, 2015 – 2017
 Online Share of Total Consumer Spending, in %, 2016 & 2017
3.7.4. PRODUCTS
3.7.5. PAYMENT
 Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared
to 2017 and 2011
3.7.6. DELIVERY
 Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
3.7.7. PLAYERS
 Top 10 Online Retailers by Online Sales in Belgium, FY 2016
 Top 10 E-Commerce Websites by Total Number of Visits, in millions, 2017
3.8. SWEDEN
3.8.1. TRENDS
 Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
 Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
 Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %,
Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a
Single Channel, in SEK, Q4 2017
 B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 – 2018f
3.8.4. PRODUCTS
 B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
3.8.5. PAYMENT
 Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
3.8.6. DELIVERY
 Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017
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3.8. SWEDEN (CONT.)
3.8.7. PLAYERS
 Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017
3.9. SWITZERLAND
3.9.1. TRENDS
 Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
 Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017
 Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 - 2017
 E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017
 Internet User Penetration, in % of Individuals, 2014 & 2017
 Online Shopper Penetration, in % of Internet Users, 2014 & 2017
3.9.4. PRODUCTS
3.9.5. PAYMENT
3.9.6. DELIVERY
 Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017
3.9.7. PLAYERS
 Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017
3.10. DENMARK
3.10.1. TRENDS
 Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017
 B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 – 2017e
 Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017
3.10.4. PRODUCTS
3.10.5. PAYMENT
 Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
3.10.6. DELIVERY
 Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017
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3.10. DENMARK
3.10.7. PLAYERS
 Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017
3.11. FINLAND
3.11.1. TRENDS
 Mobile Shopper Penetration, in % of Internet Users, Q2 2017
 Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
 B2C E-Commerce Sales, in EUR billion, 2016 & 2017
3.11.4. PRODUCTS
3.11.5. PAYMENT
 Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
3.11.6. DELIVERY
 Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017
3.11.7. PLAYERS
 Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018
3.12. AUSTRIA
3.12.1. TRENDS
 M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 – 2018
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
 B2C E-Commerce Sales, in EUR billion, 2015 – 2017
 B2C E-Commerce Share of Total Retail Sales, in %, 2017
3.12.4. PRODUCTS
3.12.5. PAYMENT
3.12.6. DELIVERY
 Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017
3.12.7. PLAYERS
 Top 10 Online Shops by Revenues, in EUR million, 2016
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EMERGING MARKETS
4.1. RUSSIA
4.1.1. TRENDS
 B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 –
2017
 Mobile Shopper Penetration, in % of Online Shoppers, 2017
 B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017
 B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 – 2018f
 B2C E-Commerce Sales CAGR, in %, 2010 – 2017 & 2018 – 2022f
 B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
 Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017
 Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017
4.1.4. PRODUCTS
 Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017
4.1.5. PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
4.1.6. DELIVERY
 Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by
Location Type, October 2017
4.1.7. PLAYERS
 Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands,
Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017
 Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017
4.2. POLAND
4.2.1. TRENDS
 B2C E-Commerce Overview and International Comparisons, August 2018
 Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
 Breakdown of O2O Approaches Used in the Last Purchase, in % of Online Shoppers and Mobile Shoppers, April 2018
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2017
 B2C E-Commerce Sales, in PLN billion, 2013 – 2017e
 B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
4.2.4. PRODUCTS
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EMERGING MARKETS (CONT.)
4.2. POLAND (CONT.)
4.2.5. PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2017
4.2.6. DELIVERY
 Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2018
4.2.7. PLAYERS
 Top E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2017 & April 2018
4.3. TURKEY
4.3.1. TRENDS
 Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
 Social Commerce Shopper Penetration, in % of Online Shoppers, 2017
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From
EU Countries and From Non-EU Countries, 2012 - 2017
 Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million,
Q1 2015 – Q1 2018
 Retail E-Commerce Sales, in TRY billion, and Year-on-Year Change, in %, 2013 - 2017
 B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2017
 Online Shopper Penetration, in % of Individuals, 2016 & 2017
4.3.4. PRODUCTS
4.3.5. PAYMENT
 Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
 Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1
2015 – Q1 2018
4.3.6. DELIVERY
 Breakdown of Delivery Operators Preferred in E-Commerce, in % of Orders, 2017
 Barriers to Online Shopping, incl. Delivery-Related, in % of Individuals, 2017
4.3.7. PLAYERS
 Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and
Category, June 2018
4.4. PORTUGAL
4.4.1. TRENDS
 Devices Used for Online Shopping, in % of Online Shoppers, June 2017
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
 B2C E-Commerce Sales, in EUR billion, 2009, 2017e and 2025f
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4.4. PORTUGAL
4.4.4. PRODUCTS
4.4.5. PAYMENT
4.4.6. DELIVERY
 Delivery/Return Options that Would Encourage Online Shoppers to Buy from an Online Retailer, in % of Online
Shoppers, June 2017
4.4.7. PLAYERS
 Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Portugal and
Category, June 2018
4.5. CZECH REPUBLIC
4.5.1. TRENDS
 Mobile Shopper Penetration, in % of Online Shoppers, 2017
 Cross-Border Online Shopper Penetration, by Age Group and Gender, in % of Online Shoppers in the Czech Republic,
by Purchasing from Other EU Countries and Non-EU Countries, Compared to Domestic Online Shoppers, 2016 &
2017
 B2C E-Commerce Sales, in CZK billion and in % Year-on-Year Change, 2013 - 2017
 B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2017
 Online Shopper Penetration, in % of Individuals, 2011 – 2017
4.5.4. PRODUCTS
4.5.5. PAYMENT
4.5.6. DELIVERY
 Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
4.5.7. PLAYERS
 Top 10 E-Commerce Websites by Average Monthly Number of Visits, in millions, 6 Months to August 2017
4.6. UKRAINE
4.6.1. TRENDS
 Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, April
2018
 Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2017
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4.6. UKRAINE (CONT.)
 B2C E-Commerce Sales, in UAH billion, 2016 - 2018f
 Internet Penetration, in % of Individuals, 2010 – 2018f
 Online Shopper Penetration, in % of Internet Users and in millions, 2017e
4.6.4. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, October 2017
4.6.5. PAYMENT
 Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
4.6.6. DELIVERY
 Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
4.6.7. PLAYERS
 Top 3 Local and Foreign E-Commerce Platforms by Website Reach, in % of Internet Users and in million Visitors, June
2017
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR EUROPE B2C E-COMMERCE MARKET 2018
Report Coverage
 This report covers the B2C E-Commerce market in Europe.
Major advanced and emerging markets in this region are covered,
including Austria, Belgium, Czech Republic, Denmark, Finland, France,
Germany, Italy, the Netherlands, Poland, Portugal, Russia, Spain, Sweden,
Switzerland, Turkey, and the UK. A broad definition of retail E-Commerce
used by some original sources cited in this report might include both B2C
and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the regional E-Commerce
market compared to other global regions and the region’s country
comparisons in terms of criteria relevant to B2C E-Commerce, such as B2C
E-Commerce sales and Internet penetration rates. The rest of the report is
divided into country chapters, grouped by advanced and emerging
markets and presented in the descending order of retail E-Commerce
sales. Data availability varied by country.
 Each country description starts with the “Trends” section that
highlights relevant market trends, such as M-Commerce, omnichannel,
and cross-border online shopping.
 The section “Sales & Shares” covers the development of B2C E-
Commerce sales and E-Commerce’s share of total retail sales. For top
markets in the region, information from several sources was provided for
cross-referencing.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product
categories purchased online.
 The next section, “Payment”, covers the payment methods most
used by online shoppers.
 Furthermore, the “Delivery” section covers information related to
delivery in E-Commerce.
 Finally, the “Players” section includes information about the
leading E-Commerce companies, including rankings of top online shopping
platforms by sales, website visits, awareness and usage rates by online
shoppers, where available.
 For the top two advanced and emerging B2C E-Commerce
markets in the region, the UK, Germany, Russia and Poland, the country
descriptions start with an overview chart, highlighting the overall B2C E-
Commerce development.
16

Western Europe B2C E-Commerce Market 2018
Eastern Europe B2C E-Commerce Market 2018
Turkey B2C E-Commerce Market 2018
Russia B2C E-Commerce Market 2018
Poland B2C E-Commerce Market 2018
Europe Cross-Border B2C E-Commerce 2017
Europe Online Payment Methods: Full Year 2017
Germany B2C E-Commerce Sales Forecasts 2017 to 2021
UK B2C E-Commerce Sales Forecasts 2017 to 2021
Top 5 B2C E-Commerce Sales Forecasts 2017 to 2021
Online Retail in Emerging Markets 2018
Global B2C E-Commerce Market 2018
Asia-Pacific B2C E-Commerce Market 2018
Southeast Asia B2C E-Commerce Market 2018
Africa B2C E-Commerce Market 2018
MENA B2C E-Commerce Market 2018
Middle East B2C E-Commerce Market 2018
September 2018
August 2018
August 2018
August 2018
August 2018
February 2017
June 2018
November 2017
November 2017
December 2017
August 2018
July 2018
June 2018
May 2018
March 2018
March 2018
January 2018
€ 2,950
€ 1,950
€ 750
€ 950
€ 750
€ 1,950 € 950
€ 2,950
€ 450
€ 1,950
€ 1,950 € 1,450
€ 3,450
€ 4,950
€ 3,950
€ 1,950
€ 1,950
€ 2,950
€ 1,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Europe Cross-Border B2C E-Commerce 2018 September 2018 € 1,950
17

Product Brochure: Europe B2C E-Commerce Market 2018

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Product Brochure: Europe B2C E-Commerce Market 2018