SlideShare a Scribd company logo
1 of 17
SERIOUSLY ENVIRONMENT ABANDON
李佾芳 林霈誼 孫于婷
陳葳 林潔欣 賴品言
什麼是速食時裝?
■ 傳統時裝:
每年只分兩個季度,春夏裝和秋冬裝。
■ 速食時裝:
從設計、生產,到上架發售,各步驟均以超高速進行,一般不到半年。品牌約兩個星
期就換新商品一次,甚至有分店每天都進新貨。
速食時裝所帶來的影響
■ 薪金微薄、工時過長:
在全球化的市場下,為了壓低貨品的造價,速食時裝品牌選擇在東南亞等發展中國家
設廠,當地欠缺完善的法律制度去保障工人,令廠商得以壓榨工人,甚至要求工人無
上限加班,超過法定的時數。
■ 高危的工作環境:
為了節省成本,製造定價更低的貨品,工廠拒絕花費額外金錢引入保障工人的安全措
施,使工人在欠缺保護衣物的情況下,曝露在高粉塵含量、高化學物濃度的工作環境
中,容易受致癌物影響,也容易因室內機器散發的高溫而焗傷。
■ 「非人化」的管理方式:
速食時裝的換款速度快,廠商不斷接急單,為了「趕貨」給零售商以提高競爭力,往
往要求工人在短時間內完成批量生產,而且要嚴控品質,有些工廠更會以不人道方式
管束工人,例如限制上廁所的次數、工人的活動範圍、禁止工人向調查員發表意見。
環境及生態污染
■ 水源污染:
時裝及紡織業是僅次於石油業的全球第二大污染行業,而速食時裝的款式及顏色眾多,
令染色過程更加複雜,把原料製成衣服的過程包括連串的染色和加工工序,通常耗用
多達8,000種合成化學物,大量化學品排放到淡水系統,破壞周遭的生態環境。
■ 空氣污染:
時裝產業的生產鏈漫長,由原材料生產、紡織廠製造、衣服製成後要裝進貨櫃,以火
車或貨櫃船運送,最後經鐵路或貨車交到零售商手中, 過程中每年產生超過8億5千
萬公噸二氧化碳,佔全球總排放量3%。
資源的浪費
快時尚的服飾和消費,不停購買又堆積、快速替換又淘汰的循環,衍
生許多不必要的累積和浪費。
愛護地球,從自身做起
■ 而除了要求企業善盡社會責任,也可以從自身做起。
■ 如Patagonia戶外用品公司秉持著「在死掉的星球上,沒有生意可做」的理念,堅
持用有機材料製造衣服、支持保護環境的方式生產時尚。
■ 而環保紡織品公司Offset Warehouse利用香蕉纖維來製造衣服,香蕉纖維幾乎是
碳中和產品,且柔軟度相當於麻和竹纖維,此公司創辦人認為此材質很適合做夾
克、裙子和褲子。而他們與尼泊爾非營利組織合作,確保香蕉纖維的生產有助於
支持當地的手工產業,並給予工人公平且安全的工作環境,除實現了公司的環保
理念也顧及到公司員工的權益。
設計理念
S:seriously
E:environment
A:abandon
破裂的東南亞區域象徵東南亞土地受到汙染。
提袋:象徵衣服。
點滴:象徵生病。
POLLUTING IN YOUR CLICK
成果形式
■ 以東南亞食材做餅乾,並且擺攤試賣推廣。
■ 拍攝Vlog (影片):東協主題Vs東南亞料理大作戰。
■ 以客製化商品進行東南亞意象呈現及推廣。
成品細項
語言問候語
議題以圖像傳達意念
除了Logo以外
反思

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

人文地理期末成果